Keynote Speaker, Ryan Holtz Speaks At Ecole Leduc Junior High School & Beaumont High School For Their Mental Health Day

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Mental health, bullying, leadership, entrepreneurship were all super important topics that I got to chat about as Keynote speaker for both Leduc Junior High School and Beaumont High School on their mental health days. I am super happy to see schools, organizations, universities and people in general start to talk about this and shine light on topics that are crucial to humanity. This subject resonated with me deeply as my childhood growing up was full of many obstacles and hardships. I truly came from humble beginnings and it enforced work ethic, resiliency and appreciation for the small things in life. In 2017, looking at our future community leaders, health professionals, politicians, emergency responders, entrepreneurs, innovators, pioneers and everything above, I truly get chills and excitement.

IMG_5103 Having coaches, goals and playing football was truly my saving grace after my mother passed when I was 13 years old and therefore totally understand what kind of impact this has on our young people who are trying to build their character at crucial moments in their life. I was and have been asked many times by schools, universities, organizations and companies to come in and give my talk on resiliency, leadership and entrepreneurship as I think it is a sobering experience of just what can happen when one person shares their story to many.

IMG_2197There are so many youth out there who have stories that literally cannot be comprehended by many that are extremely talented, but simply need to find their talent or “thing” that just makes them shine. Life moves at the speed of light and in many cases there are just simply not enough moments or people to help those along the way. Life is about being resilient! If you would like to inquire about having me speak at your event, school or company, please do so here.

Ryan Holtz Invited To Speak in Edmonton On A Panel Hosted By Vancouver Based Fashion Power-House Retailer, Kit & Ace

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When: April 27 @7:30pm
Location: Timbre Cowork
RSVP: kaitlyn.dorazio@kitandace.com

Some amazing folks at Kit and Ace have invited me to speak on a moderated panel alongside some heavy hitting decadent Edmonton business & creative peeps! I will be talking about how I stay mindful, focused and some tricks I use to travel and be on the go with ease! I am looking forward to this event as it will be the perfect mix of fashion, marketing, business, soul and just great vibes! Will be a fun event! Cashmere baby!

Nobody Loves an Advertisement, They Love A Story #MarketingTips

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Nobody Loves an Advertisement, They Love A Story

I know, right?! People still seem to get taken back by this statement when I say it. I stand firmly behind it, the days of getting sold are coming to a very abrupt end. Inbound is making up a ton of the leads that are transpiring into the almighty sale. Think of it logically…..do you really wake up in the morning and confess your love for that first advertisement that appears in your Facebook news feed or that little mobile banner ad on your local weather app while you are on the toilet?! Hell NO! I know you do not. We are slowly trained to condition our brains to avoid the advertisements UNLESS we are choosing to make the decision to pursue the product on our own accord. Funny how that works, EH?

Now, let’s wake up again and start over, when you see that furry little kitty or puppy post on your Facebook, Twitter or Instagram feed, you tend to smile and even share that onto your almighty timeline…why, I wonder?! That is because it evoked some sort of emotion to make you feel compelled to relate with the piece of content or post. That little kitty or puppy automatically reminds you of your own pet, or a pet that you recently lost or a friend’s pet, it helps your mind automatically correlate to a certain feeling, time and emotion. This is what we call storytelling, the ability to articulate a thought, idea or opinion and convey the message through the proper context. Since we were young, all we did was read stories, so our minds are trained right off the hop to love and appreciate a great story that does not start with a pitch!

How does this relate to your business, whether that be an auto dealership, real estate brokerage or just your local cookie company? It relates because you have a product or service and simply want people to be interested enough to come in and try it out. The “sell” is really the story as to why they should come in and spend their hard cold cash on your product or service.

Things to consider when crafting your story as to why people should come in and check out your product:

1. Who would my product or service benefit? (No, not everybody, be more specific)
2. What need or desire does my product fulfill?
3. Who is a large segment of my buyers? (age, location, interest, etc.hbb)
4. Which platforms am I going to use to share my content? (Facebook, Twitter, Instagram, Snapchat etc.)
5. What is the proper context to syndicate my content? (If your customer is on Facebook, but you are pushing out on Instagram, then clearly, not good)

In 2017, contextual marketing is more and more relevant as the days of “spray and pray” marketing to the masses are coming to a close, it is all about personalization and even though it creates a crap load more work up front, the results on the back end will be very pleasing.

Let me know your thoughts! Do you love an ad?

Ep 08: Nice Feet, Event Marketing And Nobody Likes An Advertisement! Inbound Marketing Is The Start of The Trust Cycle

img_3717 In this episode of The Ryan Holtz Show, I talk about nice feet and how that could be a way to gage someone’s character. I also give three tips to use social media and digital marketing to increase “foot” traffic to your next event. I would love to know what you think and if feet are really that important what they do actually say about a person. I also chat about how nobody likes an advertisement and the trick to great marketing is inbound and position your product or brand to be in front of the client or customer when they are in the market for your product or service.

Workshop: A Healthy Dose Of Automotive Contextual Digital Marketing, “SEO” & Data For Calgary & Edmonton Auto Dealers

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A Healthy Dose Of Automotive Contextual Digital Marketing, “SEO” & Data

“Contextual marketing refers to online and mobile marketing that provides targeted advertising based upon user information, such as the search terms they’re using or recent web-browsing activity.”

We will:

1. Learn the strategy behind contextual marketing
2. Understand how to track and monitor what car buyers are doing during their “discovery” stage
3. Learn how to setup heavily targeted ads that get served to a customer at the appropriate time
4. Understand how to syndicate our social media targeting with our display advertising
5. Learn how to attain rich data sets to better understand exactly what our customer is doing prior to saying hello
6. Understand why and how contextual marketing enables marketers to deliver more relevant, meaningful content that helps win new conversions and engender their long-time loyalty.
7. LIVE demo of a contextually delivered ad with a distinct conversion goal

This workshop is suited for intermediate to advanced staff including Dealer Principals, Sales Managers & Marketing Personnel. Personnel from the dealership attending this workshop should understand what their current dealership’s marketing strategy is and what the dealership’s online marketing goals are. As always, bring an award winning attitude, clear mind and a sense of humour!

Click here to register.

Ep 06: Interview with Beverley Theresa on Vanity Metrics, Social Media Marketing & SHADE

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In this episode of The Ryan Holtz Show, I interview Beverley Theresa. Beverley is a sassy and unconventional social media strategist who literally is everywhere online and truly loves marketing and based here in Edmonton. I wanted to interview Beverley because she brings RAW to marketing and I love it. We chatted about vanity metrics and and traditional vs digital media. SHADE as Beverley made me aware in the podcast by pointing out that I must be old if I do not understand what this terms is, lol.

Here is a summary of what we chatted about:

Vanity metrics on social media

- buying followers or focusing too much on followers
- social media marketers hash-tagging every single word that doesn’t even convert or have anything to do with the post so they can try and get more likes
- social media and advertising examples courtesy of Realtors

Social media cliques

- someone who said Edmonton is like a clique and it’s hard to break in, which i kind of agree on, but it’s like that in every city
- getting mad if someone doesn’t respond to you on social media
- in the end just talk to people, because, they’re people

Follow Beverley!

twitter @hellobeverley
instagram @hellobeverley
snapchat @hellobeverley
linkedin https://www.linkedin.com/in/hellobeverley
pinterest https://www.pinterest.com/hellobeverley

Ep 05: How Business Conference Attendees Can Maximize Their Experience

img_3717 In this episode of The Ryan Holtz Show, I talk about how business conference attendees can maximize their experience and get the most out of the conference. With so many conferences going on around the world in all industries, as a business owner or team member, you are always looking to keep up with industry news, new technology and change! Below are a few tips to get the most out of your next conference and also how to establish which conference is great for you!

5 Tips:

1. Search for the hash tag and see what conversation is happening prior to attending
2. Reach out to the speakers and read their bio’s and see what they are doing to help you decide the speaker session that is right for you.
3. Set out 3 or 4 goals you would like to take away from the conference that you can immediately execute on afterwards
4. Reach out to the event organizers prior to see why they chose to host the conference and what their motivation was
5. Get to the conference early!

What conferences do you like? Please let me know here and please tell me how you get prepared for a conference?

Uh oh! Beginning of The Trust Cycle: Using Social Media & Digital Marketing to Engage Your Customers

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Uh Oh! Platforms, wires, people huddled together trying to get those extra few bars of battery life at the airport. This truly is the digital connection economy. Hopping on an airplane witnessing passenger reactions when flight attendants tell them no monitors are available to view shows. Their only option is to download the app and view on their laptop, iPad or smart phone device is sobering to say the least. For the “millennial” this is just normal life, but as a fellow entrepreneur and marketer, I wonder how they feel or how I would feel if I was in their position. Needless to say, this is our new reality, so let’s make the most of it.

When talking sales or execution of a marketing strategy, the funnel is always brought up. What people tend to forget is the way someone comes into the funnel has completely changed. They are entering the funnel wayyyyyy before they meet you, they are entering digitally on their own terms, in their own time. This is HUGE! Does social media sell and what the hell is the ROI? Well, those are great questions, but it is accurate to say that social media, search and display are the beginning stages of the trust cycle, so if you want to say hello to your customer, I suggest you get social and start building trust. By doing this, I do not mean come outta the gate swinging and asking them to buy your sh*t, but rather to establish some value and authority in your chosen space.

Facebook, Twitter, Snapchat, Instagram, LinkedIn, YouTube are known as social media networks, but make no mistake, they are platforms where people spend a ridiculous amount of time and breath on. We call these platforms, and there are three main stages to platforms: traction, maintaining and expansion. Out of these three, traction is the hardest. Think about trying to lose weight, hardest part is literally getting started. This is part of human nature, if we do not see immediate results or get the desired reactions from our pees, we often dismiss our initial reasons for starting out on the venture. Traction is social media or plat forming is no different as it takes time, dedication and constant thumb exercise. Hah did you get that joke? Are you thumbs hurting? I know mine are!

When tackling you’re your social media strategy for your real estate company or automotive dealership, think of it as a going on a date for the first time. The initial first 5 minutes of the interaction will often likely determine the outcome of what that encounter will look like as it goes on. Ask yourself how you can provide value and gain trust with your customer when making posts or curating your content. Remember, this is not a game, it is all about interacting with people! People are not dumb, they know when someone is trying to sell them, stop it! Seth Godin say’s it best, we are in a permission economy!

Get out there and build some trust!

Come say hi to me.

SPEAKING at DealerTalkX in Calgary October 6, 2016 | Calgary, Edmonton & Alberta Auto Dealers | Digital Marketing

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Where: Telus Spark Place (220 St Georges Dr NE, Calgary, AB T2E 5T2)
When: October 6 at 10:10am

Subject: Don’t Let “ROI” Crush Your Customers Expectations of Your Dealership To Be Creative Engaging and Innovative Through Your Digital Marketing Efforts.

I am truly excited and humbled to be among the speakers at this conference. Kijiji has done a great job of providing a event and forum to offer auto dealers in Toronto, Montreal and Calgary actionable items that they can literally go back to the dealership with and execute. There will be some amazing speakers such as Jon Montgomery, Olympic Gold Medalist and host of The Amazing Race.

If you would like to attend my presentation or have any questions, I do have a discount code that you can purchase tickets with. Please reach out me here.

See you in Calgary!

Calgary & Edmonton Auto Marketing Dealer Workshop: Roll Over Some Of Those “TV, Radio & Print” Ad Dollars Into Your Own Dealership LIVE Broadcast Using Facebook Live, Instagram & Snapchat Stories

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Edmonton | Thursday, September 22

Calgary | Friday, September 23

Did you know that people watch LIVE Video 3x more then normal video?

1.Overview of Facebook Live, Instagram Stories, Snapchat Stories
2.Live video consumption stats compared against all major media outlets
3.Best practices & tips for how to implement inside of the dealership
4.Extensive content plan to keep your dealerships marketing and sales objectives in line with your “LIVE” audience
5.Some equipment suggestions to put that “professional” touch on your “Live” broadcasts
6.Examples of other dealers who are using Live Streaming to increase sales both in service and sales departments

This one day workshop would be useful for sales managers, service managers, dealer principles and marketing personnel. To ensure success and value, make sure that you have a basic understanding of Facebook, Instagram and Snapchat platforms and have dealership accounts created! As alway’s there will be emphasis on GROUP participation and therefore expect to be apart of the conversation and activities.

Register here.