SPEAKING at DealerTalkX in Calgary October 6, 2016 | Calgary, Edmonton & Alberta Auto Dealers | Digital Marketing

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Where: Telus Spark Place (220 St Georges Dr NE, Calgary, AB T2E 5T2)
When: October 6 at 10:10am

Subject: Don’t Let “ROI” Crush Your Customers Expectations of Your Dealership To Be Creative Engaging and Innovative Through Your Digital Marketing Efforts.

I am truly excited and humbled to be among the speakers at this conference. Kijiji has done a great job of providing a event and forum to offer auto dealers in Toronto, Montreal and Calgary actionable items that they can literally go back to the dealership with and execute. There will be some amazing speakers such as Jon Montgomery, Olympic Gold Medalist and host of The Amazing Race.

If you would like to attend my presentation or have any questions, I do have a discount code that you can purchase tickets with. Please reach out me here.

See you in Calgary!

Keynote Speaker: Recreational Vehicle Dealers Association of Saskatchewan & Ontario | Digital Marketing

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Back to school for the kids and back to busy for the adults! September brings us into fall and our beloved holiday season full of activities and events! I am delighted to be a keynote speak for The Recreational Vehicle Dealers Association of Saskatchewan and Ontario in September. Working with the Recreational Vehicle Dealers Association of Canada has been amazing and a ton of fun. It has introduced my company into the RV industry. Working with some of the RV dealers has been thought provoking and igniting as they to have customers that are shifting to digital at high numbers during their discovery portion of their RV search. I always like to say in my presentations that marketing to a buyer when they are about to make the purchase is simply to late. We must market to them prior.

I recently just got back from making my keynote presentation in Regina for the RVDA of Saskatchewan and it was an amazing group to speak too. Many of the RV dealers agreed that digital is where they need to go, but some simply felt overwhelmed and unsure of how they should go about it. It all really starts with getting educated and learning first steps of transferring your advertising budget into digital.

I will be speaking to RV Dealers in and around Toronto and Ottawa about how they can use social media and digital marketing to increase their online foot print and sales.

Anyhow, message me here if you have any questions.

Calgary & Edmonton Auto Marketing Dealer Workshop: Roll Over Some Of Those “TV, Radio & Print” Ad Dollars Into Your Own Dealership LIVE Broadcast Using Facebook Live, Instagram & Snapchat Stories

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Edmonton | Thursday, September 22

Calgary | Friday, September 23

Did you know that people watch LIVE Video 3x more then normal video?

1.Overview of Facebook Live, Instagram Stories, Snapchat Stories
2.Live video consumption stats compared against all major media outlets
3.Best practices & tips for how to implement inside of the dealership
4.Extensive content plan to keep your dealerships marketing and sales objectives in line with your “LIVE” audience
5.Some equipment suggestions to put that “professional” touch on your “Live” broadcasts
6.Examples of other dealers who are using Live Streaming to increase sales both in service and sales departments

This one day workshop would be useful for sales managers, service managers, dealer principles and marketing personnel. To ensure success and value, make sure that you have a basic understanding of Facebook, Instagram and Snapchat platforms and have dealership accounts created! As alway’s there will be emphasis on GROUP participation and therefore expect to be apart of the conversation and activities.

Register here.

Facebook Live Ups The Anti With Two Person Interview Style Broadcasts and Waiting Rooms!

IMG_1624 Wow! Facebook Live is pushing hard to disrupt Periscope and main stream television and news cable networks! Since launching their video live streaming service, they have had great success being featured in several hot button news stories along with their existing user base gobbling up the new feature!

In an effort to dominate the online social media space, both personally and professionally, Facebook has been impressive as they have diversified their product offering and really utilized their 1 billion plus users.

Some of the ways businesses are making use of Facebook Live are:

1. Behind the scenes sneak peeks
2. Customer Q & A mixed with frequently asked questions
3. Product reviews
4. How to segments
5. Employee spotlights

With instant access to people’s lives and everyday experiences, Facebook Live has taken full advantage of people’s desire to see through their friends eyes or smartphone camera! Offering live maps to see all the live broadcasts from around the world literally grants people an un-edited and raw unique experience.

I think this new update by Facebook just solidifies where we are headed. Everyone who has a smart phone literally is their own media.

What do you think about the new update?

Come drop me a line here.

Instagram Stories OR Snapchat Stories? Or Both? Casey Neistat YouTube Fun!

*Please note, copyright belongs to Casey Neistat YouTube Channel*

I seen it coming! This all new update is a brilliant move by Instagram for several reasons! Being that Mark Zuckerberg, CEO of Facebook offered to purchase snapchat and was snubbed ultimately led to this. With Facebook’s current database of 1.5 billion and counting and Instagram with 500 million plus, this makes marketers, companies and people who have a substancial following on Instagram that much more drawm to use the platform.

What is Instagram Stories and How Does It Work?

In a nutshell, it allows you to take snapshots of your everyday activities and use emoji’s and various text to animate and have fun! Again, just like snapchat stories, they last 24 hours. To get a detailed description click here as Instagram beautiful lays out how stories works.

Now, first thing I thought was “good grief, another platform to keep up with and when in a live moment I want to share, how do I choose?” Well, after spending some good time I must admit I load up my live stories into Instagram and then download onto my Iphone Camera roll and syndicate through my camera roll onward to Snapchat memories. Some would call this a “snapchat sell-out” but for me, time is valuable, but I still want to maintain a presence on both.

Being a marketer and marketing agency owner, it is my opinion that Instagram stories is a massive opportunity to connect with your customers and friends in a much more intimate and authentic way ultimately increasing the bottom line. That being said, we cannot ignore how big Snapchat is and the young demographic that represents so much of our beautiful millennials.

To close this post, I suggest companies and people use both and figure out a good balance in your social selling strategy.

Come say hi on Instagram to me here and tell me what you think!

What We Learned From Executing City Of Edmonton Councillor Moe Banga’s Social Media/Digital Marketing Campaign.

Photo credit: Ed Kaiser

Photo credit: Ed Kaiser

I delayed writing this post until a certain amount of time had past after the election as I felt it would be more appropriate. In the City of Edmonton’s most recent ward 12 by-election, my company had the pleasure of assisting on the Moe Banga digital marketing campaign where we were extremely successful. When getting the call from Moe’s daughter to come and give a presentation on how we could amplify his current digital efforts, I thought to myself “this could be really fun and interesting!”. The minute I shook hands with Moe, I seen his passion for wanting to win and serve the people of Edmonton as he had been doing for 20 plus years as a Edmonton Police detective. The first thought that came to mind is “how can I get the social media voter to relate to a middle aged, police detective?” The answer was simple, let’s create a campaign that is all about the people by curating small pieces of content that make the voter feel like Moe is literally a gate way for them to better their own city. I guess, I just wanted the people of ward 12 to take responsibility and accountability for their own community and look at Moe as a tool they can use to do that.

In marketing, we are always looking for strategic ways to be able to figure out what a consumer wants, how they prefer to communicate and most of all the message we need to show them, without annoying them. Most of our marketing clients have products or professional services which we can pull data from and wrap our digital and social media campaigns around to ultimately increase the bottom line.

What we learned from assisting Moe Banga’s digital marketing campaign is that grass roots initiatives are so powerful as they literally are led by the “people” for the “people”. Moe put together an amazing team, starting with his campaign manager and spreading to the rest of the amazing group! This political grass roots campaign was fun, amazing and highly competitive as there was 30 plus other candidates running for the same seat. This was an amazing challenge and an absolute pleasure to be apart of!

Read the full Edmonton Sun article by Trevor Robb here.

I kindly thank City of Edmonton councillor Moe Banga for his video testimonial.

Please note that this post or video testimonial from Moe Banga is NOT in anyway endorsed by or affiliated with the City of Edmonton or any of it’s officials. This testimonial is solely for the purpose of the work Ryan Holtz Marketing Consulting & Training did on Moe Banga’s ward 12 by-election campaign.

3 Reasons To Snapchat While Traveling | Amalfi Coast (Positano), Italy

Using Snapchat while traveling is a must! Recently, I was in the Amalfi Coast, Italy and had several people message me telling me certain places to visit and see. It really gave me a custom experience in my travels throughout Europe!

3 Snapchat tips:

1. Snapchat first thing in the morning telling people what your day looks like.
2. Ask your snapchat following a question like: “Where have you traveled?”
3. Try to add Geo-filters to the snapchat because it really authenticates where you have been!
4. Bonus tip: just follow me @RyanHoltz1

Overall, the beauty of snapchat is you can really get a different experience overall rather than just going somewhere. I had over 5,000 messages and snaps of people telling me where and what to experience. What ultimately was great, was local business in Europe that were locked into snapchat beefed up the experience tremendously!

REGISTER: Facebook Advertising For Small Business Workshop on 104 Street In Edmonton!

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MUST ATTEND Facebook Advertising Workshop For Small Businesses!

Join Internationally Recognized Marketer and Speaker Ryan Holtz as he hosts a workshop teaching you how to grow your business using Facebook Ads that are strategic, well thought out and catered to what your customers are looking for! Ryan services clients ranging from Jiffy Lube to Ford and is a regular tv and magazine contributor along with many other credentials.

You will learn how to:

1. Setup your business Facebook fan page
2. How to remarket to your existing database
3. The difference between the many different Facebook Ad options
4. Custom design your page to appeal
5. How to integrate your website with Facebook Apps
6. Generate reviews on your page to help establish your online reputation
7. Launch ads right from Facebook pages
8. Geo target by location and interest to new customers

Call or Text 780.218.5899 to register.

Where: In the heart of downtown on 104 street at Kristin Zabos Photography Studios (#217 10113 – 104 street)

When: Thursday, April 7, 2016 9:30am – 12:30pm

Cost: $69 investment which includes a catered lunch and your beautifully reserved spot! (All major credit cards accepted with receipt of payment provided.)

Intro To Snapchat & Facebook For Calgary & Edmonton Automotive Dealers! | Ryan Holtz

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Intro To Snapchat & Facebook For Auto Dealers!

Edmonton: April 4, 2016

Calgary: April 5, 2016

With almost a quarter of car sales coming from millennials, dealers NEED to incorporate Snapchat into their digital strategy!

We will learn:

1. How to use snapchat daily lenses

2. How to incorporate snapchat into the delivery process

3. How to incorporate snapchat into everyday service aspects of the business

4. How to use snapchat face swap

5. How to use snapchat story replies

6. How to build your snapchat following to get past, present and future customers to view your snaps

7. How to use snapchat to SELL cars

8. Overview of Facebook

9. Overview of Facebook and all the new recent features and business profile page changes

10. Brief overview of different types of Facebook ads

11. Overview of how to incorporate Facebook into sales and service aspects of the car business

12. Overview of how Facebook can generate leads and be just as effective as Google pay per click

General manager’s, sales managers, sales staff and marketing personnel would benefit from this. Due to the new faces in our Alberta dealerships, we have had tons of request for more “basic” workshops. However, to try and accommodate all dealership skill levels, this workshop would be suitable for all automotive professionals as we have tailored beginner information with advanced. As alway’s, these are round table workshops and we encourage participation and open dialogue when attending.

Register here.

VIDEO: Entrepreneur OR Job? | 5 Tips For Starting A Business

Many people are looking to take the plunge into starting a business. In 2016, literally anyone with an internet connection and smart phone has the opportunity to launch their own empire, literally from their house. In this video, I talk about why I started a business and the opportunities it has given me.

Below are 5 tips for starting a business:

1. Find your passion and fill a need
2. Be you and be authentic
3. Save 6 – 12 months worth of money so that if your business takes time to grow, you do not feel pressure from bills etc.
4. Talk to your partner about it as they are key in your success
5. Provide VALUE as nobody cares about you and your business, but more so how they benefit

Let me know if you have a job or your own business. if you found value, please like, comment and share!