Marketing and business has truly changed and evolved over the last few years in a BIG way! I remember the days when I worked for someone and the company preached nobody is bigger than the…
Posts TaggedMarketing
Holtz MDA Calgary Workshop on “26 Car Buyer Touch Points On Path To Purchase According To Google”
What a great way to end off a week leading up to Christmas with some AMAZING Calgary and area auto dealers! This past Friday, I did a workshop in partnership with The Motor Dealers Association…
VIDEO: Ryan Holtz Talks “Black Friday” on Breakfast Television Edmonton with Host Ryan Jespersen.
BLACK FRIDAY is now over and according to retailers and consumers, it was a great success here in Canada. Traditionally this is a shopping holiday that is massive to our friends south of the border…
CBC Radio Interview: Is a beard for a “manly man” or a hipster? Personal branding OR should I say “grooming”?
Is a beard for the trendy hipster or the stereotypical manly man? (Whatever that even means anymore?) When I first got approached by CBC Radio Edmonton producer Cassandra Leader on Twitter about a show she…
#HoltzMDAWorkshop on YouTube True View & Online Conversion for Alberta Auto Dealerships
Well, another awesome session with Edmonton and Calgary automotive dealers on the subject of YouTube true view and online conversion. I wanted to write a quick blog post and share some conversation from both sessions…
What Was The Name of Your Car Salesperson? …….Car Sales in Thirds….
So with everything that is happening with the internet and automotive industry it is absolutely astonishing that alot of our sales process has not changed. Back in the day you would get them in the…
Interview: Car Sales People and Individual Branding with Laura Madison of Bozeman Toyota
Personal Branding in a dealership is a much debated subject. Should a sales consultant brand themselves separate from the dealership? What if the sales consultant becomes bigger than the dealership? There is a multitude of…
VIDEO: Guest On Global News Edmonton Giving Expert Opinion on The ALS Ice Bucket Challenge Online Marketing Campaign
Your browser does not support frames. Click here to view the frameless video.. I had the pleasure of being invited on The Global Edmonton Early News Program to sit down with Nancy Carlson and provide…
Instagram For Automotive Dealers?! Yes, That Is Right. If Your Dealership Is Not On Instagram, Get On It!!!!!
So, with over 200 MILLION monthly active users, how can your auto dealership afford not to be on Instagram? Remember when we were all in grade school how are teachers use to get us to…
GUEST SPEAKER: Internet Battle Plan August 5-7 Seattle, Washington
I am delighted to be a guest at Jim Ziegler’s Internet Battle Plan conference in Seattle Washington August 5-7. This conference will be amazing as it will touch on marketing, social media, video seo, lead…
VIDEO: Guest On Auto Dealer Live with JD Rucker and The Ryan Sisters Talking About Social Media, Individual Branding and Marketing
Education and knowledge dropped for automotive dealers! This online video segment by auto dealer live really hit the nail on the head! Guests JD Rucker, Amanda Ryan, Erin Ryan and myself along with David Villa…
Featured In Automotive News Article: “Facebook Birthday Videos Court Car Buyers into Showroom”
I am definitely proud to be invited as a expert to give my opinion on a car dealership down in the United States that is sending birthday videos through Facebook to their customers. I think…
