Ontario Recreational Vehicle Dealers Association in Partnership with Ryan Holtz Marketing Consulting & Training Breaks All-Time Sales Record at The Toronto Fall RV Show by Introducing Social Media & Digital Marketing to Gain Online RV Shoppers

ORVDA Official Press Release

ORVDA Official Press Release

Ontario Recreational Vehicle Dealers Association in Partnership with Ryan Holtz Marketing Consulting & Training Breaks All-Time Sales Record at The Toronto Fall RV Show!

What an amazing digital marketing campaign and an even better partnership! The Toronto Fall RV Show was an absolute hit! The ORVDA commisioned us to execute their first ever digital marketing campaign. Natalie and her team at ORVDA including the board have been a pleasure to work with as they want to be innovative and a head of the curve. With the 2017 RV buyer so sophisticated in their online research, it is imperative that our marketing efforts meet them where they are prior to the show. We executed social media, ppc, video pre-roll and LIVE video as a few of our digital marketing efforts.

As a result of this great result and partnership, we are pleased to announce we will be doing the digital and social media marketing Hamilton, Ottawa and the two Toronto RV shows. We will also be rolling out online marketing webinars for through our partnership with The Recreational Vehicle Dealers Association of Canada in the next coming months. Stay tuned!

Please contact us here to find out how we can help market your event or trade show successfully using social media and digital marketing strategies.

2017 Automotive Digital Marketing Bootcamp! New Year, New Digital Automotive Marketing Opportunities! | Calgary & Edmonton Auto Dealers

RH-MDA-Workshop

2017 Automotive Digital Marketing Bootcamp!

January 12 – Edmonton
January 13 – Calgary

Register here.

New Year, New Digital Automotive Marketing Opportunities!

In this full day workshop we will go over:

1. Latest in social media platforms that auto buyers are using in their discovery path allowing auto dealers to convert
2. Different changes in algorithms such as Facebook and Instagram
3. Pay per click diversification, search is so much bigger to the 2017 car buyer
4. Dealership digital marketing audit forecast. Does your dealership have the necessary digital marketing plan in order to be successful in the 2017 digital ecosystem?
5. Why your dealership needs to invest in LIVE video on all social media platforms including Instagram, Facebook & Twitter (Periscope)
6. Micro-content creation with an emphasis on video
7. Round table Q & A

As always, attendee participation is a must and therefore will be encouraged. Please note that this workshop will be best suited for the intermediate to advanced dealer who has a decent handle on their current digital marketing initiatives. Bring a laptop, phone, questions and a fun attitude!

New Google Ad Function Allows Gen Y Car Buyers A Direct Path To The Car Sale Using Text Messaging | Canadian Auto Dealer Marketing

screenshot-2016-11-19-16-24-00 Purchasing a vehicle just got intense, but wasn’t it already? Gen Y’s expectation of the dealer and manufacturer just got heightened. No more tacky “on hold” phone music while you wait for the secretary to scramble and find a sales person to take your “UP”. Text messaging is a function that has truly changed how we communicate as a culture and world. It allows us to multi-task and talk to many people at one time without being bogged down by the old school phone call and voice to voice. I did a workshop on this very sales technique through The Motor Dealers Association of Alberta last year where we talked about CRM systems lack of ability to follow conversations between car buyers and sales people that were within the text messaging environment.

In an article written by Vince Bond from the Automotive News, he interviewed Kia’s Head of Digital Marketing David Schoonover and asked why he thought text messaging was so intricate in landing the sale. Read the article here. In the article Kia talks about how they understand that Gen Y simply does not want to wait on the phone for 5 minutes and the expectation has changed.

In the automotive marketing workshops and seminars that we do, we always stress the importance of understanding what the car buyer needs and the preferred context they want to communicate in. So important in 2016!

If your dealerships has questions or would like training on how to use texting and text ads to land more deals, reach out to us here.

Also a huge shout out to Platinum Mitsubishi for allowing us to use a screenshot from their recent Google Text Ads.

Ep 05: How Business Conference Attendees Can Maximize Their Experience

img_3717 In this episode of The Ryan Holtz Show, I talk about how business conference attendees can maximize their experience and get the most out of the conference. With so many conferences going on around the world in all industries, as a business owner or team member, you are always looking to keep up with industry news, new technology and change! Below are a few tips to get the most out of your next conference and also how to establish which conference is great for you!

5 Tips:

1. Search for the hash tag and see what conversation is happening prior to attending
2. Reach out to the speakers and read their bio’s and see what they are doing to help you decide the speaker session that is right for you.
3. Set out 3 or 4 goals you would like to take away from the conference that you can immediately execute on afterwards
4. Reach out to the event organizers prior to see why they chose to host the conference and what their motivation was
5. Get to the conference early!

What conferences do you like? Please let me know here and please tell me how you get prepared for a conference?

Ep 04: Are You “Networking” Or “Not Working” for Business?

img_3717 In this episode of The Ryan Holtz Show, I talk about networking or not working for business. This subject is of very much debate. New business owners and business owners looking to expand their contacts or reach will often attend networking events. Usually the feedback after doing so is mixed.

Some points I discuss in this episode are:

1. Time management
2. Value of the networking group and associated sponsors
3. B2B instead of B2C
4. Your goals and what you are trying to get out of the group

If you are part of a networking group that you get tons of value, please message me here so I can add the group to the list and also give a shout out.

Are you “networking” or “not working”?

I would love to know!

Guest Speaker For The New Brunswick Auto Dealers Association Annual General Meeting Along With Rick Gauthier, President of Canadian Auto Dealers Association

Photo 2015-11-12, 6 25 04 PMMy second time as a guest speaker for The New Brunswick Auto Dealers Association was great. Very thankful to be invited back for a second year in a row. Jane Young who is the Executive Director put on a marvellous event with meetings and speaker sessions in the afternoon and then an amazing Gala with entertainment from a hypnotist in the evening. I love attending these events as it gives myself a broader knowledge of the auto industry in Canada, not just from a marketing stand point, but as an industry in general.

Photo 2015-11-13, 10 58 41 AMI attended a close door dealer only meeting that had Rick Gauthier, President and CEO of The Canadian Auto Dealers Association giving some information and updating the dealer body on relevant and important items pertaining to the industry. The one statistic he mentioned was absolutely mind blowing in that the auto industry is a 160 billion dollar industry here in Canada which includes dealers, auto body and after market. The dealer portion is around a 100 billion which makes up for around 20% of retail sales in Canada. This industry is alive and well and offers so much diversity, happy to see more and more high performing people enter in.

Photo 2015-11-13, 12 50 48 PMFor my topic this year, I wanted to diversify a bit and not just talk about social media, but rather mindset and digital marketing for auto dealers as a whole. I created a presentation that was thought provoking but zoned in on specific examples that auto dealers in Canada face on a day to day basis.


David Brown, General Manager of Downey Ford introduced me and also sits on the board. He gave an amazing intro speech but most notable is how he mentioned sending one of his marketing people to my digital marketing workshops who was brand new to the auto industry coming from a newspaper background and managed to double their website page views after just one session, you can watch what he say’s in this video. Thanks David!

Photo 2015-11-13, 6 42 56 PMI want to wrap this note up by saying 2015 has been a monster year for the auto industry in terms of change and education.

Photo 2015-11-11, 2 04 18 PMOn my plane ride from Edmonton to Toronto was Premier Rachel Notley who I had to take a quick selfie with, super nice lady! Just goes to show that you never know who you will bump into at any given time! I am super humbled to have the clients I do, but also super excited for our industry moving into 2016. I think for people who are involved in our industry right now or thinking of coming in, there is not better time then now now to immerse yourself in it. So much change and possibility! See you soon!

Calgary/Edmonton Auto Dealership Digital Marketing Workshop: Facebook Retargeting, Remarketing and Lookalike Audiences!

Screenshot 2015-10-07 08.56.32
(ADVANCED) Facebook Remarketing, Retargeting, Lookalike Audiences & Snippet Codes for Custom Website Audience Targeting

We will:

  • Learn how to install a snippet code onto your website to allow tracking of specific visitors to specific inventory pages
  • Build a custom audience from people who visit specific parts of your website at specific times to allow for retargeting of ads
  • Create lookalike audiences to mirror previous customer groups from similar segments who were interested in specific models or offers and incentives
  • Take a tour through the new business editor that Facebook has rolled out in an effort to better manage your business pages, ad campaigns and overall spend
  • Go over conversion tracking that allows you to see when people see your ad in their Facebook timeline and go straight to your website. This is very useful if you are running an advanced campaign that is set to go to a specific landing page where the visitor will then download a coupon
  • Go over a few sample advanced ads from start to finish
  • Examples of ads that could be ran for sales, F & I, and service departments
  • By the end of this workshop you will have an advanced understanding of the in depth options that Facebook advertising allows.


  • People attending this workshop should have an ADVANCED understanding of Facebook advertising for their auto dealership. This workshop would be good for General Managers, Sales Managers, Marketing Managers, Internet Directors and Service Managers.

    Please bring a laptop, login information for you business page and have an overall understanding of what your current marketing strategy is. Also, the style of these workshops is very interactive with encouraged group participation and open dialogue. You must be comfortable with this type of setting.

    Location & Date:

    Edmonton (October 22 9:30am – 3:30pm)

    Calgary (October 23 9:30am – 3:30pm)

    Register conveniently here.

    Keynote Speaker For Recreational Vehicle Dealers Association of Canada November 4 at Bally’s Hotel in Las Vegas | Digital Marketing

    Photo 2015-10-01, 10 57 35 AM
    Join me November 4 at 10:30am as I will be the keynote speaker for the Recreational Vehicle Dealers Association of Canada in Vegas! I will be talking about the utilization of digital marketing and how recreational vehicle dealers can maximize the tools at their disposal to not only gain new customers, but better serve their existing customer base.

    For more information or to attend, please visit here to get all the latest details! I definitely think that anyone who is in the recreation vehicle industry knows the challenges and growth that is happening when their customers are using the internet in their research regime. This presentation will be of benefit to everyone.

    Have an amazing day and hope you are wearing your best socks!

    Gratitude,

    Call or text 780.218.5899 or @RyanHoltz1 on the Twitter and Instagram!

    Western Canadian Auto Dealer Summit Recap and Digital Marketing Panel Break Down with Mayfield Toyota, Davis Chevrolet & Village Honda

      
    Nestled in the mountains, surrounded by some of Canada’s most amazing landscape all centered around the Fairmont Banff Springs was The Canadian Western Dealer Summit hosted by Alberta, Saskatchewan and Manitoba automotive associations. This conference was amazing! From the opening gala to all the fantastic speakers that ranged from Google, internet lead response all the way to digital marketing and everything in between. If you did not attend, you missed out! Check out the speakers here.

      
    I enjoy attending these types of automotive conferences both as a speaker and as an attendee because they are educational and speak to how the autonotive industry and landscape has changed. This year the hash tag #WCDS was introduced which helped fuel the conversation on Twitter. (see below for some tweets) I found this year to be well attended and full of auto dealers that were very focused and determined to get as much information to bring back to their auto dealerships as they could. The progress in the last year that dealers have made is very good. You can tell they are seeing the importance of matching where the current buyer is and also the knowledge level.

      
    In the past almost two years, both myself and The Motor Dealers Association Of Alberta partnered up to offer social media and digital marketing workshops to the dealer member body. These have proven to have quite the impact on the auto industry especially here in Alberta. As a result of this, I organized a “success story” panel comprised of past attendees who I felt really made strives and executed on the information that was provided in the workshops. I also wanted other dealers to hear unbiased feedback from their other dealer peers so that ultimately they could decide what path they wanted to go down. The dealer panel consisted of Mayfield Toyota, Davis Chevrolet and Village Honda.

    I want to keep this blog post short. I would like to end off by saying that the auto customer has become more educated in their car purchase, especially the path to purchase. This automatically forces auto dealers to meet them in their discovery stage. It is an exciting time for the industry as it is changing and going through disruption which is good!

    Ta ta for now!

    #WCDS Chatter…..

    Digital Auto Dealer Panel Hosted By Ryan Holtz at Western Canadian Dealer Summit Monday, September 14 at The Fairmont Banff Springs! Get Registered!

      
    Well! Super excited to host and moderate a digital auto dealer panel showcasing success stories from the automotive marketing workshops that we have hosted over the last 18 months.

    We will have Glenn from Davis Chevrolet which is apart of the Davis group. We will also have Breanne from Village Honda who is apart of Wood Automotive Group. We will also have Frank from Mayfield Toyota Scion. The goal of this digital dealer panel is to express and acknowledge auto dealers in Alberta who have taken their digital marketing efforts to new strides.

    With over 288 attendees from over 100 different auto dealers in Alberta, the workshops that I have teamed up with The Motor Dealers Association of Alberta over the past 18 months to conduct have been a amazing success! 

    It is no secret that automotive dealers in Canada and the United States are looking for ways to shift from traditional forms of advertising into digital. These workshops were designed by myself to help the dealer principle, general sales manager, marketing manager or sales consultant to understand the basics of marketing in a digital ecosystem ultimately offering more of return both financially and in sales.

    Register here to join us and auto dealers from Manitoba, Saskatchewan and Alberta to indulge in an amazing automotive event!