Ep 04: Are You “Networking” Or “Not Working” for Business?

img_3717 In this episode of The Ryan Holtz Show, I talk about networking or not working for business. This subject is of very much debate. New business owners and business owners looking to expand their contacts or reach will often attend networking events. Usually the feedback after doing so is mixed.

Some points I discuss in this episode are:

1. Time management
2. Value of the networking group and associated sponsors
3. B2B instead of B2C
4. Your goals and what you are trying to get out of the group

If you are part of a networking group that you get tons of value, please message me here so I can add the group to the list and also give a shout out.

Are you “networking” or “not working”?

I would love to know!

REGISTER: Facebook Advertising For Small Business Workshop on 104 Street In Edmonton!

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MUST ATTEND Facebook Advertising Workshop For Small Businesses!

Join Internationally Recognized Marketer and Speaker Ryan Holtz as he hosts a workshop teaching you how to grow your business using Facebook Ads that are strategic, well thought out and catered to what your customers are looking for! Ryan services clients ranging from Jiffy Lube to Ford and is a regular tv and magazine contributor along with many other credentials.

You will learn how to:

1. Setup your business Facebook fan page
2. How to remarket to your existing database
3. The difference between the many different Facebook Ad options
4. Custom design your page to appeal
5. How to integrate your website with Facebook Apps
6. Generate reviews on your page to help establish your online reputation
7. Launch ads right from Facebook pages
8. Geo target by location and interest to new customers

Call or Text 780.218.5899 to register.

Where: In the heart of downtown on 104 street at Kristin Zabos Photography Studios (#217 10113 – 104 street)

When: Thursday, April 7, 2016 9:30am – 12:30pm

Cost: $69 investment which includes a catered lunch and your beautifully reserved spot! (All major credit cards accepted with receipt of payment provided.)

Finding Your Following: Social Media Strategies That Work | Edmonton Journal Capital Ideas Feature Article

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In the world of clicks, tweets, snaps, facebook posts and just about every other digital and social media platform, stands the business owner wondering which goliath they should tackle first? I was invited to be a speaker on a panel by The Edmonton Journal Capital Ideas team a few weeks back and it was awesome! A room full of small business owners in Edmonton combine to ask some of the best questions regarding effective use of social media.

Here are a few of my favourite questions from the session:

1. How do you cope when your business grows too fast?
2. How do you juggle social media and family/life balance?
3. Should you be scheduling posts and what social media platforms should you use?
4. When dealing within the insurance health fields, how do you form a social media strategy that is still fun amidst all the red tape and governance?
5. How often should you post?
6. Should you be on all platforms?

With social media, I will say it time and time again. It is all about people! Scheduling posts and trying to use social media management tools to distribute content into the world through the various different platforms is a slippery slope because you are dealing with REAL people. I suggest learning and using each platform for the same reasons it’s user base does. Your job as a business owner is to create or curate content that wraps around the platform and speaks to the user.

Here are 7 tips for being successful in social media playing the LONG game:

1. Decide whether you are a DJ or Producer, meaning great dj’s will remix already made music and producer will create something from scratch. Do you create or curate?
2. Create a chart that summarizes each platform so you can repurpose your content based on each social network’s requirement.
3. Create a game plan if you have scheduled content in the event of a disaster
4. Pick two social platforms and make love to them in every way possible so you can get the full advantage of why they are unique and tailor your content to them
5. Figure out what your “why” is and what your “story” is?
6. HAVE FUN
7. Have self awareness

To read the full article in The Edmonton Journal, visit here. I would love to know your thoughts! Send me a message on Snapchat, Instagram or Twitter @RyanHoltz1 :)

Snapchat Social Media Marketing For Your Business or Auto Dealership Is A Must! 6 Tips For Business Snapchat Success! 

  
Ok! So admittedly I definitely was not a huge fan of snapchat. It really seemed to be a platform that I found confusing and really not friendly. At a first glance I found the platform confusing to use and all the swipes just overwhelmed me.

The deciding moment for me was it seemed people were just there and we all know that if you are in marketing or marketing for a company, you need to go where the people are and most of all, engage with them! Over the last few weeks I have been leveraging my Instagram account to build my snapchat following. I can honestly say that snapchat has took over as of late. The number one reason: ENGAGEMENT!

In any social media platform whether it is used for an automotive dealership or a dental office, engagement is everything as it allows you to connect with your previous, current and new clients! I predict snapchat will be a game changer and therefore is a must for any digital marketing strategy aimed at engaging with clients and customers!

A few observations and tips for snapchat:

  1. Syndicate your snapchat code on ALL your other social platforms including Facebook, Twitter, instagram and YouTube
  2. Don’t be shy and simply snap moments from your every day life
  3. Make a point to comment and chat with other snapchat users daily snaps
  4. Bring your company’s personality to the forefront by snapping behind the scenes and normal everyday things
  5. Be patient and check out some “how to” snapchat tutorial videos
  6. Have fun!

As always’s if you have any questions or are a business looking to step up your digital marketing strategy or social media, contact me here.

Add me on snapchat here!

aSK ME Episode 1: How Do I Market My Small Business Or Auto Dealership With No Money?

I get asked this question ALL the time! It is a great question, small businesses are to small to be big and to big to be small which puts you in that small tiny lonely place! The good news is that there are so many FREE ways to get the word out online about your product or service. Many business owners number one struggle is time management. The number one question is “Ryan where do I find time to manage all my social media and online assets and still keep my customers happy?!” My answer is:

This comes with the territory of owning any kind of business in 2015 with the internet and social media revolution. Even auto dealerships which are million dollar entities struggle with finding skilled staff to be responsible for social media, video marketing and website management that includes search engine marketing and search engine optimization.

Here are a few tips:

1. Start small, open up a Facebook, Twitter and Instagram account.
2. Get familiar with each social platform prior to creating or calling me to activate a kick ass online marketing strategy!
3. If you have any staff, try to decipher if any of them have the skills to help you with your online reputation management
4. Seek training and education, you can contact me HERE to see when my next online social media marketing workshop is. Additionally I can provide your team with hands on training mixed with corporate and a ton of fun team building!
5. Start posting some content such as local weather, jokes, questions, educational articles to get your customers attention

I am going to cut the post here and hedge my bet to have you watch the above video.

What is YOUR question? Ask me and I would love to answer!

Suburbia Hair Salon & Spa Launches with Ryan Holtz Marketing located in Edmonton, Alberta

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Sexy, sophisticated and absolutely stunning would be a few of the words I would describe Suburbia Hair Salon and Spa located in St Albert, Alberta. Thyda Lim who is the owner and founder has made her vision and dream come into reality!

I have known Thyda for many years when she was the salon manager at The Rock Salon. Thyda is a person who is committed to absolute perfection in whatever she sets her scopes on. It is an absolute pleasure to design and program her website which is equipped with many features including online booking and a blog so her clients and fans can stay up to date on the latest and greatest!

What Ryan Holtz Marketing & Consulting executed for Suburbia Hair Salon & Spa:

1. Design graphics and layout
2. Program and install widgets on the back end of WordPress
3. Install the online booking system so salon clients can conveniently book online
4. Design a mobile friendly and optimized website as consumers in general are using their devices to discover and consider products and services
4. Train client on back end of WordPress to understand basics of the dashboard

Once again, it is an absolute pleasure to be apart of a great local Edmonton entrepreneur’s dream and visions to open up a salon with a bit of a twist!

Own a small business? Need a website? Have Questions?

Reach out to me!

Edmonton Journal | Personal Branding The Key To Business Success, Say Edmonton-Area Entrepeneurs

Screenshot 2014-12-19 08.45.33Marketing and business has truly changed and evolved over the last few years in a BIG way! I remember the days when I worked for someone and the company preached nobody is bigger than the brand. Today, that still may be true, but connecting with your customers has never been so important. I have never heard a customer or client say: “Today I had such an amazing conversation with Mr/Mrs brand.” Behind that brand is a human and psychologically we all want to talk and share thoughts with each other.

Fast forward to 2014 and we have companies and brands marketing through their employees personal brand and also reaching out for brand ambassadors. After all, if a customer said to another friend how awesome your company is, don’t you think the chances of that person wanting to do business with you automatically increases? I do!

Jodie Sinnema wrote this amazing Edmonton Journal Article featuring myself alongside Naheed from Boston Pizza, Nora from Monjeloco Jeans (Featured On CBC’s Dragons Den) and Cory from tribute lounge. In the article, she asks everyone how personal branding has helped achieve their desired success. I do not want to give much away, but go read the article! If you are in business and looking for creativity, this is a must read!

I will end off by saying marketing has never been cheaper and more cost effective. The cost of customer acqusitiion equals sweat equity and relationship building. There is no easy way. Hard work, passion, strategy and enthusiasm will get you off to a great start.

What do you think of personal branding? How has it helped your business?

If you need any kind of assistance in marketing, training, branding or execution, reach out to me and let’s chat.If not, reach out to me anyway, because I love to chat :)

Ta ta for now and remember to wear some AWESOME socks!

VIDEO: What Do You Think Of The New Iphone 6? Guest on CTV News to Give My Expert Opinion

Guest On CTV News Giving Marketing Opinion on New Iphone 6 with Carmen Leibel

Guest On CTV News Giving Marketing Opinion on New Iphone 6 with Carmen Leibel

What do you think of the new Iphone 6? I had the pleasure of going on CTV News to give my opinion on what I thought of the highly anticipated release. When it comes to a phone I automatically want to know how it is going to sufficiently get me through my day. I use my phone to keep my social media sites up to date and stay informed with current events. My phone essentially is my computer and office away from the office. It is truly my mobile life line and therefore I expect a ton out of my phone and it is essential to my success and ultimately my story telling. I am happy with certain aspects of the new realese, bigger screen, better processer, different features such as handoff and keychain to allow you to work seamlessly with all of your IOS devices and products.

On the front end of the phone, I am a little dissappointed with the lack of design as I wanted to see a bit of a remodel to make it more appealing. I do understand that Apple as a company keeps their design very minimialistic and that is the core of why we apple lovers love the products!

To watch the full interview with Carmen Leibel from CTV News Edmonton and myself, click here.

What do you think of the Iphone 6? What do you expect out of your smart phone?

As always, if you have any questions or would like to reach out to me, say hello.