New Google Ad Function Allows Gen Y Car Buyers A Direct Path To The Car Sale Using Text Messaging | Canadian Auto Dealer Marketing

screenshot-2016-11-19-16-24-00 Purchasing a vehicle just got intense, but wasn’t it already? Gen Y’s expectation of the dealer and manufacturer just got heightened. No more tacky “on hold” phone music while you wait for the secretary to scramble and find a sales person to take your “UP”. Text messaging is a function that has truly changed how we communicate as a culture and world. It allows us to multi-task and talk to many people at one time without being bogged down by the old school phone call and voice to voice. I did a workshop on this very sales technique through The Motor Dealers Association of Alberta last year where we talked about CRM systems lack of ability to follow conversations between car buyers and sales people that were within the text messaging environment.

In an article written by Vince Bond from the Automotive News, he interviewed Kia’s Head of Digital Marketing David Schoonover and asked why he thought text messaging was so intricate in landing the sale. Read the article here. In the article Kia talks about how they understand that Gen Y simply does not want to wait on the phone for 5 minutes and the expectation has changed.

In the automotive marketing workshops and seminars that we do, we always stress the importance of understanding what the car buyer needs and the preferred context they want to communicate in. So important in 2016!

If your dealerships has questions or would like training on how to use texting and text ads to land more deals, reach out to us here.

Also a huge shout out to Platinum Mitsubishi for allowing us to use a screenshot from their recent Google Text Ads.

What We Learned From Executing City Of Edmonton Councillor Moe Banga’s Social Media/Digital Marketing Campaign.

Photo credit: Ed Kaiser

Photo credit: Ed Kaiser

I delayed writing this post until a certain amount of time had past after the election as I felt it would be more appropriate. In the City of Edmonton’s most recent ward 12 by-election, my company had the pleasure of assisting on the Moe Banga digital marketing campaign where we were extremely successful. When getting the call from Moe’s daughter to come and give a presentation on how we could amplify his current digital efforts, I thought to myself “this could be really fun and interesting!”. The minute I shook hands with Moe, I seen his passion for wanting to win and serve the people of Edmonton as he had been doing for 20 plus years as a Edmonton Police detective. The first thought that came to mind is “how can I get the social media voter to relate to a middle aged, police detective?” The answer was simple, let’s create a campaign that is all about the people by curating small pieces of content that make the voter feel like Moe is literally a gate way for them to better their own city. I guess, I just wanted the people of ward 12 to take responsibility and accountability for their own community and look at Moe as a tool they can use to do that.

In marketing, we are always looking for strategic ways to be able to figure out what a consumer wants, how they prefer to communicate and most of all the message we need to show them, without annoying them. Most of our marketing clients have products or professional services which we can pull data from and wrap our digital and social media campaigns around to ultimately increase the bottom line.

What we learned from assisting Moe Banga’s digital marketing campaign is that grass roots initiatives are so powerful as they literally are led by the “people” for the “people”. Moe put together an amazing team, starting with his campaign manager and spreading to the rest of the amazing group! This political grass roots campaign was fun, amazing and highly competitive as there was 30 plus other candidates running for the same seat. This was an amazing challenge and an absolute pleasure to be apart of!

Read the full Edmonton Sun article by Trevor Robb here.

I kindly thank City of Edmonton councillor Moe Banga for his video testimonial.

Please note that this post or video testimonial from Moe Banga is NOT in anyway endorsed by or affiliated with the City of Edmonton or any of it’s officials. This testimonial is solely for the purpose of the work Ryan Holtz Marketing Consulting & Training did on Moe Banga’s ward 12 by-election campaign.

3 Reasons To Snapchat While Traveling | Amalfi Coast (Positano), Italy

Using Snapchat while traveling is a must! Recently, I was in the Amalfi Coast, Italy and had several people message me telling me certain places to visit and see. It really gave me a custom experience in my travels throughout Europe!

3 Snapchat tips:

1. Snapchat first thing in the morning telling people what your day looks like.
2. Ask your snapchat following a question like: “Where have you traveled?”
3. Try to add Geo-filters to the snapchat because it really authenticates where you have been!
4. Bonus tip: just follow me @RyanHoltz1

Overall, the beauty of snapchat is you can really get a different experience overall rather than just going somewhere. I had over 5,000 messages and snaps of people telling me where and what to experience. What ultimately was great, was local business in Europe that were locked into snapchat beefed up the experience tremendously!

Snapchat Social Media Marketing For Your Business or Auto Dealership Is A Must! 6 Tips For Business Snapchat Success! 

  
Ok! So admittedly I definitely was not a huge fan of snapchat. It really seemed to be a platform that I found confusing and really not friendly. At a first glance I found the platform confusing to use and all the swipes just overwhelmed me.

The deciding moment for me was it seemed people were just there and we all know that if you are in marketing or marketing for a company, you need to go where the people are and most of all, engage with them! Over the last few weeks I have been leveraging my Instagram account to build my snapchat following. I can honestly say that snapchat has took over as of late. The number one reason: ENGAGEMENT!

In any social media platform whether it is used for an automotive dealership or a dental office, engagement is everything as it allows you to connect with your previous, current and new clients! I predict snapchat will be a game changer and therefore is a must for any digital marketing strategy aimed at engaging with clients and customers!

A few observations and tips for snapchat:

  1. Syndicate your snapchat code on ALL your other social platforms including Facebook, Twitter, instagram and YouTube
  2. Don’t be shy and simply snap moments from your every day life
  3. Make a point to comment and chat with other snapchat users daily snaps
  4. Bring your company’s personality to the forefront by snapping behind the scenes and normal everyday things
  5. Be patient and check out some “how to” snapchat tutorial videos
  6. Have fun!

As always’s if you have any questions or are a business looking to step up your digital marketing strategy or social media, contact me here.

Add me on snapchat here!

My Keynote Presentation on Digital Marketing For The Recreational Vehicle Dealers Association of Canada in Las Vegas, Nevada at Bally’s Hotel & Casino

Photo 2015-10-01, 9 57 39 AM First off, thanks to Eleonore and Anita from the Recreational Vehicle Dealers Association of Canada for having me as their keynote speaker at this year’s convention hosted at The Bally’s hotel. Just like the automotive industry in general, auto dealers are starting to tackle the best strategy to engage their customers in their chosen format, the internet. Whether a customer is purchasing a $350,000 RV or a $20,000 vehicle, the scales are dramatically the same. The 2015 automotive customer is educated and highly motivated! This is great as the customer is doing their due diligence to find the perfect vehicle or RV that meets their needs. When looking at a basic sales funnel, we want to meet the customer when they are in their discovery phase as this gives us the best chance when they are ready to pull the trigger.

Photo 2015-11-04, 11 28 57 AM We had just around 100 people representing different Canadian RV dealers and companies in the room to take in some information on remarketing, digital marketing, social media and how to cultivate a marketing strategy that is sure to engage and attract the 2015 educated vehicle customer. We talked about:

  • Overall RV dealer digital strategy
  • Facebook remarketing
  • Internal process and who should be doing your marketing
  • How much money RV dealers should spend
  • How to tell your story in a digital landscape
  • Departmental digital marketing strategies

  • Photo 2015-11-03, 8 01 15 PMOverall it was a great morning with some amazing people going over future marketing ideas and really just having a round table. It is awesome to see the recreational vehicle industry here in Canada striving to new heights to better market themselves in the proper context that their customers require. In future, perhaps we will offer some recreational vehicle dealer digital marketing workshops to help work and train with staff.

    Photo 2015-11-04, 9 57 04 AMIf you have any questions on how to marketing your dealership or would like to inquire about having me work with you and your team to develop and execute your digital marketing strategy, please contact me here.

    Keynote Speaker For Recreational Vehicle Dealers Association of Canada November 4 at Bally’s Hotel in Las Vegas | Digital Marketing

    Photo 2015-10-01, 10 57 35 AM
    Join me November 4 at 10:30am as I will be the keynote speaker for the Recreational Vehicle Dealers Association of Canada in Vegas! I will be talking about the utilization of digital marketing and how recreational vehicle dealers can maximize the tools at their disposal to not only gain new customers, but better serve their existing customer base.

    For more information or to attend, please visit here to get all the latest details! I definitely think that anyone who is in the recreation vehicle industry knows the challenges and growth that is happening when their customers are using the internet in their research regime. This presentation will be of benefit to everyone.

    Have an amazing day and hope you are wearing your best socks!

    Gratitude,

    Call or text 780.218.5899 or @RyanHoltz1 on the Twitter and Instagram!

    VIDEO: YouTube Turned 10 Last Month And Is The Second Largest Search Engine And Third Most Visited Website Behind Google And Facebook

    The ultimate video disruptor, YouTube, turned 10 last month, and there’s no question as to YouTube’s impact on our world and media consumption habits.

    YouTube is the second largest search engine and is the third most-visited website in the world (after Google and Facebook), with more than 300 hours of content is uploaded every minute.

    While YouTube has changed how we share and consume news, discover future celebrities… and definitely, click away plenty of time… YouTube has also definitely changed the way consumers search for info, shop, and how businesses get their messages out.

    BizBOXTV’s Lisa Ostrikoff explores the explosive exposure brands that use YouTube have experienced in the social world.

    Twitter Makes Deal With Google To Show Tweets In Search Results…..

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    Search engine optimization just got a little better! With this exciting announcement of Twitter and Google coming to terms on an agreement to have tweets show up in search results, this just made online search and the power of social media a little better!

    We all know Twitter is a viral and amazing tool to have conversation and document and tell a story of what you are doing or better yet, how your product or service can help a potential customer. I have always liked Twitter for it’s quick and relevant information often providing the world with breaking news before the traditional media such as tv, radio and newspaper does!

    If you are not tweeting, you may want to think about firing up a twitter account as this will help your online visibility and efforts. Being a marketing consultant based in Edmonton, but having clients all over Canada, it is imperative to always have my eye on the pulse to ensure we are keeping up with the change!

    To read the article in bloomberg, click here.

    Follow me on Instagram and Twitter @RyanHoltz1

    What do you think about tweets coming up in google search?

    Video Advertising & Blogging Dealer Digital Marketing Workshop In Calgary Jan. 19 & Edmonton Jan.20

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    Welcome To 2015! Video Advertising & Blogging For Dealers IS A Must!

    *Internet video traffic will be 69% of ALL global consumer internet traffic by 2017*

    Quick Facts:

  • Over half of 25-54 year olds share video online
  • A minute of video is worth over 1.8 million words
  • 5 benefits of blogging are increased seo, leads, search rank, online identity and overall network
  • Internet video traffic will be 69% of ALL global consumer internet traffic by 2017


  • You will learn:

  • Why 76% of consumers on average prefer to consume YOUR brand via video
  • A look at a few case studies in the auto industry who have achieved success
  • What makes a great video stand out to a car buyer
  • Should you produce the video in house or hire a outside agency?
  • How to storyboard and come up with a series of video content
  • What is BLOGGING?
  • HOW AND WHY is blogging so important
  • Why GOOGLE rewards your SEO (Search Engine Optimization) rank when you have a blog
  • What is keyword indexing and rich format content?
  • How can your blog become a lead generator?
  • How often should you blog?
  • Who at the dealership should be responsible for this?
  • How do you measure the ROI? (Return On Investment)


  • By the end of this full day Ryan Holtz/Alberta Motor Dealers association hosted workshop, you will understand video advertising basics and what your customer’s expectations are. You will also understand the importance of blogging and why exactly in 2015 it is going to be one of the BIGGEST and CHEAPEST forms of advertising.

    REGISTER HERE

    Hey Auto Dealer, Sell Me A Car Through Text Message!

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    With so much training being offered for phone and sales, there is a huge under tone when it comes to how car buyers want to communicate. EVERYONE has said the phrase “Just Send Me A Text”.

    In a small poll I took with some of my auto dealership clients, I asked the product advisors/sales associates when they communicate with a car buyer, what percentage is done through text message? The answer: 63% On average! - WOW!

    Have a look at this article written in the Automotive News.

    So, the question is:

    As a car dealer, what kind of support/training are you providing to your sales staff to be equipped with the very best in mobile technology, but also text communication skills!

    It is 2015 and I am sure we can all agree that voice to voice phone time has decreased!

    So, I will end off by saying: “Send Me A Text” and ask how I can help assist your sales teams understand technology and proper texting.

    What do you think about texting?