Keynote Speaker For Recreational Vehicle Dealers Association of Canada November 4 at Bally’s Hotel in Las Vegas | Digital Marketing

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Join me November 4 at 10:30am as I will be the keynote speaker for the Recreational Vehicle Dealers Association of Canada in Vegas! I will be talking about the utilization of digital marketing and how recreational vehicle dealers can maximize the tools at their disposal to not only gain new customers, but better serve their existing customer base.

For more information or to attend, please visit here to get all the latest details! I definitely think that anyone who is in the recreation vehicle industry knows the challenges and growth that is happening when their customers are using the internet in their research regime. This presentation will be of benefit to everyone.

Have an amazing day and hope you are wearing your best socks!

Gratitude,

Call or text 780.218.5899 or @RyanHoltz1 on the Twitter and Instagram!

Western Canadian Auto Dealer Summit Recap and Digital Marketing Panel Break Down with Mayfield Toyota, Davis Chevrolet & Village Honda

  
Nestled in the mountains, surrounded by some of Canada’s most amazing landscape all centered around the Fairmont Banff Springs was The Canadian Western Dealer Summit hosted by Alberta, Saskatchewan and Manitoba automotive associations. This conference was amazing! From the opening gala to all the fantastic speakers that ranged from Google, internet lead response all the way to digital marketing and everything in between. If you did not attend, you missed out! Check out the speakers here.

  
I enjoy attending these types of automotive conferences both as a speaker and as an attendee because they are educational and speak to how the autonotive industry and landscape has changed. This year the hash tag #WCDS was introduced which helped fuel the conversation on Twitter. (see below for some tweets) I found this year to be well attended and full of auto dealers that were very focused and determined to get as much information to bring back to their auto dealerships as they could. The progress in the last year that dealers have made is very good. You can tell they are seeing the importance of matching where the current buyer is and also the knowledge level.

  
In the past almost two years, both myself and The Motor Dealers Association Of Alberta partnered up to offer social media and digital marketing workshops to the dealer member body. These have proven to have quite the impact on the auto industry especially here in Alberta. As a result of this, I organized a “success story” panel comprised of past attendees who I felt really made strives and executed on the information that was provided in the workshops. I also wanted other dealers to hear unbiased feedback from their other dealer peers so that ultimately they could decide what path they wanted to go down. The dealer panel consisted of Mayfield Toyota, Davis Chevrolet and Village Honda.

I want to keep this blog post short. I would like to end off by saying that the auto customer has become more educated in their car purchase, especially the path to purchase. This automatically forces auto dealers to meet them in their discovery stage. It is an exciting time for the industry as it is changing and going through disruption which is good!

Ta ta for now!

#WCDS Chatter…..

Digital Auto Dealer Panel Hosted By Ryan Holtz at Western Canadian Dealer Summit Monday, September 14 at The Fairmont Banff Springs! Get Registered!

  
Well! Super excited to host and moderate a digital auto dealer panel showcasing success stories from the automotive marketing workshops that we have hosted over the last 18 months.

We will have Glenn from Davis Chevrolet which is apart of the Davis group. We will also have Breanne from Village Honda who is apart of Wood Automotive Group. We will also have Frank from Mayfield Toyota Scion. The goal of this digital dealer panel is to express and acknowledge auto dealers in Alberta who have taken their digital marketing efforts to new strides.

With over 288 attendees from over 100 different auto dealers in Alberta, the workshops that I have teamed up with The Motor Dealers Association of Alberta over the past 18 months to conduct have been a amazing success! 

It is no secret that automotive dealers in Canada and the United States are looking for ways to shift from traditional forms of advertising into digital. These workshops were designed by myself to help the dealer principle, general sales manager, marketing manager or sales consultant to understand the basics of marketing in a digital ecosystem ultimately offering more of return both financially and in sales.

Register here to join us and auto dealers from Manitoba, Saskatchewan and Alberta to indulge in an amazing automotive event!

Marketing Gap Between The Best And The Rest is Widening For Businesses…..Including Car Dealerships, Jewelry Stores and Realtors!

Amazing! In the last month I have had client acquisitions and so many great conversations with brilliant minds. We have noticed that customers and clients have educated themselves even more! The playing field for business and audience is completely level, so much that the prospective client is choosing whether or not to allow access. On demand, on time and on point is the expectation. What I love is the client is now the auditor of performance, which it always should have been. Clients are keeping their marketing team honest and to a high standard!

Whether you are a car dealership, jewelry store owner or Realtor, the field is dead even and the deciding factor is held all within the client’s control.

My questions to you is: What are you doing to get better OR How are you taking advantage of this amazing opportunity to reach so many people with a few clicks!

Talk to me here or text me 780.218.5899 – I would love to hear your thoughts!

My Interview On 401 Radio’s Biz Talk With Corrine Dayman Talking About Feet, Social Media And How People And Businesses Are Communicating Via Web, All in Toronto!

So refreshing is the words I would use to describe my most recent radio interview while I was in Toronto to speak at The Canadian Jewellery Expos and Canadian Jewellery group shows. Corrine Dayman had opened up the show by telling me how she came across my article in the Canadian Jewellery Magazine.

We talked about how social media needs to be sexy and fun. In 2015, the way humans are communicating both personally and professionally has changed immensely, therefore the way we market our business has to match the context in which we communicate. I absolutely love what former CEO of Burberry Angela Ahrendts does with brands allowing their story to be told through digital mediums, it is quite amazing actually. Owners of businesses, whether they be jewellery store owners or car dealership owners are all struggling to find that grasp on how to properly tell their story with good content in a digital context.

Some advice I would give to business owners is to take your time and before making the first move, figure out what your current story is and most of all, who your current customer is.

Ex: If I am selling cars and I figure out that my current car buyer is shopping heavy using digital and third party websites to do their research, I would then try and match that path to purchase by gently tapping them through my digital arm whether it be Facebook, Google, Twitter, Instagram or whatever!

We are mobile, we are on the move, we have less time, we have more choices, therefore if we are in business, we must keep up with our customers or risk not being there when they need us. Remember, the customer is in complete control, not us!

Need some help with your online marketing? Need a website or app? Need some staff training in personal branding? Maybe just need to chat? Either way, reach out to me here :)

Sexy, Sophisticated, Innovative Are A Few Words To Describe Tesla! My First In-Person Peek In Toronto Was Great! This Car Is An Auto Marketer’s Dream!

   

 
Well, I was in Toronto on business to speak at The Canadian Jewellery Expo and a little bit of pleasure and stopped into Yorkdale mall. This was the first time I seen the Tesla store. I had to take a step inside and check it out! Clean, minimalistic and sexy is my first impression of the store and the car.
   

   
Having a chat with the Tesla consultant we talked about how I thought Tesla was great, but confusing as a company. Being a stock day trader enthusiast I am constantly following the shares closely as one day, I might add Tesla to my portfolio. Anyhow, the sales rep and I both agreed that the automotive industry in the world and specifically in Canada needs to innovate and involve which it has. A company like Tesla is all about innovation and raising the bar so this is exciting as it just might be that steroid that the automotive sector! Being a automotive marketer who is based in Edmonton but has dealership clients across Canada I see the struggles and pain that dealers are enduring to shift into 2015 digital.

     
For all you Tesla lovers and haters, I would love to know your take on this extremely advanced and unique vehicle!

Ta ta for now!

Internet Marketing And Cooking Make The Perfect Couple!

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With cooking, we all have taste buds that chefs capitalize on by using ingredients that will ignite emotion, reaction and taste! When you sit down to have a nice meal, you are anxious for that plate to come. The first subconscious emotion that is ignited is what you see. Presentation such as the food layout on the plate allows your senses to organize and give focus to each one. The second emotion that ignites is smell, sometimes this may come before the vision, but you get my drift.

As humans we do judge a book by it’s cover and perception is reality in some cases. Even though that food may have an incredible taste, if it looks like garbage and laid out all over the place, we will often dismiss it and be totally turned off.

Marketing is no different in that whatever we are trying to “market” not only should be clear, beautifully laid out, but also be of substance and a clear message. It is simple, we are trying to get the attention of a person and therefore need to first understand what that person wants and sometimes try and figure their wants before they do. This is a science of psychology and should be thought about before we get into the kitchen whether it be to create a palette dripping worthy plate or an amazing remarkable specific marketing campaign.

What wets your palette? Would love to know!

VIDEO: YouTube Turned 10 Last Month And Is The Second Largest Search Engine And Third Most Visited Website Behind Google And Facebook

The ultimate video disruptor, YouTube, turned 10 last month, and there’s no question as to YouTube’s impact on our world and media consumption habits.

YouTube is the second largest search engine and is the third most-visited website in the world (after Google and Facebook), with more than 300 hours of content is uploaded every minute.

While YouTube has changed how we share and consume news, discover future celebrities… and definitely, click away plenty of time… YouTube has also definitely changed the way consumers search for info, shop, and how businesses get their messages out.

BizBOXTV’s Lisa Ostrikoff explores the explosive exposure brands that use YouTube have experienced in the social world.