Keynote Speaker, Ryan Holtz Speaks At Ecole Leduc Junior High School & Beaumont High School For Their Mental Health Day

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Mental health, bullying, leadership, entrepreneurship were all super important topics that I got to chat about as Keynote speaker for both Leduc Junior High School and Beaumont High School on their mental health days. I am super happy to see schools, organizations, universities and people in general start to talk about this and shine light on topics that are crucial to humanity. This subject resonated with me deeply as my childhood growing up was full of many obstacles and hardships. I truly came from humble beginnings and it enforced work ethic, resiliency and appreciation for the small things in life. In 2017, looking at our future community leaders, health professionals, politicians, emergency responders, entrepreneurs, innovators, pioneers and everything above, I truly get chills and excitement.

IMG_5103 Having coaches, goals and playing football was truly my saving grace after my mother passed when I was 13 years old and therefore totally understand what kind of impact this has on our young people who are trying to build their character at crucial moments in their life. I was and have been asked many times by schools, universities, organizations and companies to come in and give my talk on resiliency, leadership and entrepreneurship as I think it is a sobering experience of just what can happen when one person shares their story to many.

IMG_2197There are so many youth out there who have stories that literally cannot be comprehended by many that are extremely talented, but simply need to find their talent or “thing” that just makes them shine. Life moves at the speed of light and in many cases there are just simply not enough moments or people to help those along the way. Life is about being resilient! If you would like to inquire about having me speak at your event, school or company, please do so here.

Ryan Holtz Invited To Speak in Edmonton On A Panel Hosted By Vancouver Based Fashion Power-House Retailer, Kit & Ace

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When: April 27 @7:30pm
Location: Timbre Cowork
RSVP: kaitlyn.dorazio@kitandace.com

Some amazing folks at Kit and Ace have invited me to speak on a moderated panel alongside some heavy hitting decadent Edmonton business & creative peeps! I will be talking about how I stay mindful, focused and some tricks I use to travel and be on the go with ease! I am looking forward to this event as it will be the perfect mix of fashion, marketing, business, soul and just great vibes! Will be a fun event! Cashmere baby!

Nobody Loves an Advertisement, They Love A Story #MarketingTips

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Nobody Loves an Advertisement, They Love A Story

I know, right?! People still seem to get taken back by this statement when I say it. I stand firmly behind it, the days of getting sold are coming to a very abrupt end. Inbound is making up a ton of the leads that are transpiring into the almighty sale. Think of it logically…..do you really wake up in the morning and confess your love for that first advertisement that appears in your Facebook news feed or that little mobile banner ad on your local weather app while you are on the toilet?! Hell NO! I know you do not. We are slowly trained to condition our brains to avoid the advertisements UNLESS we are choosing to make the decision to pursue the product on our own accord. Funny how that works, EH?

Now, let’s wake up again and start over, when you see that furry little kitty or puppy post on your Facebook, Twitter or Instagram feed, you tend to smile and even share that onto your almighty timeline…why, I wonder?! That is because it evoked some sort of emotion to make you feel compelled to relate with the piece of content or post. That little kitty or puppy automatically reminds you of your own pet, or a pet that you recently lost or a friend’s pet, it helps your mind automatically correlate to a certain feeling, time and emotion. This is what we call storytelling, the ability to articulate a thought, idea or opinion and convey the message through the proper context. Since we were young, all we did was read stories, so our minds are trained right off the hop to love and appreciate a great story that does not start with a pitch!

How does this relate to your business, whether that be an auto dealership, real estate brokerage or just your local cookie company? It relates because you have a product or service and simply want people to be interested enough to come in and try it out. The “sell” is really the story as to why they should come in and spend their hard cold cash on your product or service.

Things to consider when crafting your story as to why people should come in and check out your product:

1. Who would my product or service benefit? (No, not everybody, be more specific)
2. What need or desire does my product fulfill?
3. Who is a large segment of my buyers? (age, location, interest, etc.hbb)
4. Which platforms am I going to use to share my content? (Facebook, Twitter, Instagram, Snapchat etc.)
5. What is the proper context to syndicate my content? (If your customer is on Facebook, but you are pushing out on Instagram, then clearly, not good)

In 2017, contextual marketing is more and more relevant as the days of “spray and pray” marketing to the masses are coming to a close, it is all about personalization and even though it creates a crap load more work up front, the results on the back end will be very pleasing.

Let me know your thoughts! Do you love an ad?

Ep 07: Protein Shake For Your Mind, 2017 Automotive Predictions & Unilever CMO Keith Weed

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In this episode of The Ryan Holtz Show I talk about protein shakes for your mind, 2017 automotive marketing predictions and Unilever CMO Keith Weed. Since 2016 has left us, and 2017 is here. I smell an odour like no other, that is the odour of the Future. This is the time of year when many people make their new years resolutions with fitness being one of them. But what about your mind? What about your soul? If your mind and soul are healthy I am sure your body will follow. As many know, a niche market I have managed to carve out for my business is automotive and I strongly feel that in 2017 it is going to be fierce, competitive and scrappy as car buyers are getting more and more educated which forces the dealers and manufacturers to simply keep up. I am excited!

Have fun listening and what is your protein shake for your mind?

Finding Your Following: Social Media Strategies That Work | Edmonton Journal Capital Ideas Feature Article

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In the world of clicks, tweets, snaps, facebook posts and just about every other digital and social media platform, stands the business owner wondering which goliath they should tackle first? I was invited to be a speaker on a panel by The Edmonton Journal Capital Ideas team a few weeks back and it was awesome! A room full of small business owners in Edmonton combine to ask some of the best questions regarding effective use of social media.

Here are a few of my favourite questions from the session:

1. How do you cope when your business grows too fast?
2. How do you juggle social media and family/life balance?
3. Should you be scheduling posts and what social media platforms should you use?
4. When dealing within the insurance health fields, how do you form a social media strategy that is still fun amidst all the red tape and governance?
5. How often should you post?
6. Should you be on all platforms?

With social media, I will say it time and time again. It is all about people! Scheduling posts and trying to use social media management tools to distribute content into the world through the various different platforms is a slippery slope because you are dealing with REAL people. I suggest learning and using each platform for the same reasons it’s user base does. Your job as a business owner is to create or curate content that wraps around the platform and speaks to the user.

Here are 7 tips for being successful in social media playing the LONG game:

1. Decide whether you are a DJ or Producer, meaning great dj’s will remix already made music and producer will create something from scratch. Do you create or curate?
2. Create a chart that summarizes each platform so you can repurpose your content based on each social network’s requirement.
3. Create a game plan if you have scheduled content in the event of a disaster
4. Pick two social platforms and make love to them in every way possible so you can get the full advantage of why they are unique and tailor your content to them
5. Figure out what your “why” is and what your “story” is?
6. HAVE FUN
7. Have self awareness

To read the full article in The Edmonton Journal, visit here. I would love to know your thoughts! Send me a message on Snapchat, Instagram or Twitter @RyanHoltz1 :)

WORKSHOP: Auto Dealers Using Periscope & Instagram Advertising For Your Dealership Digital Marketing Strategy in Edmonton & Calgary

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With Instagram growing faster than any other social platform and search down 6% it is time to diversify your digital marketing strategy!

Edmonton | December 16, 2015
Calgary | December 17, 2015

We will learn how to:

1. Setup periscope for the dealership
2. Setup Instagram advertising and an account for the dealership
3. Go over case studies and examples of how both Periscope and Instagram can be used in the dealership daily to market and connect with customers both in sales and service
4. Go over content creation and graphic design to ensure your visuals will be noticed by car buyers
5. Review of best practices for both Periscope and Instagram
6. Psychology as to why Instagram has almost 30 times the engagement rate of Facebook and why Periscope has taken off allowing people to see the world all through your mobile device in real time
7. Review of digital spend and overall integration into your current digital strategy

BE PREPARED by:

1. Having both periscope and Instagram downloaded on your mobile device
2. A rough draft of your current digital strategy
3. Having a mobile phone charged and ready
4. A great and fun attitude as this will be full of participation and group fun

Register here. or text 780.218.5899 with any questions!