Calgary & Edmonton Auto Marketing Dealer Workshop: Roll Over Some Of Those “TV, Radio & Print” Ad Dollars Into Your Own Dealership LIVE Broadcast Using Facebook Live, Instagram & Snapchat Stories

RH-MDA-Workshop

Edmonton | Thursday, September 22

Calgary | Friday, September 23

Did you know that people watch LIVE Video 3x more then normal video?

1.Overview of Facebook Live, Instagram Stories, Snapchat Stories
2.Live video consumption stats compared against all major media outlets
3.Best practices & tips for how to implement inside of the dealership
4.Extensive content plan to keep your dealerships marketing and sales objectives in line with your “LIVE” audience
5.Some equipment suggestions to put that “professional” touch on your “Live” broadcasts
6.Examples of other dealers who are using Live Streaming to increase sales both in service and sales departments

This one day workshop would be useful for sales managers, service managers, dealer principles and marketing personnel. To ensure success and value, make sure that you have a basic understanding of Facebook, Instagram and Snapchat platforms and have dealership accounts created! As alway’s there will be emphasis on GROUP participation and therefore expect to be apart of the conversation and activities.

Register here.

Instagram Stories OR Snapchat Stories? Or Both? Casey Neistat YouTube Fun!

*Please note, copyright belongs to Casey Neistat YouTube Channel*

I seen it coming! This all new update is a brilliant move by Instagram for several reasons! Being that Mark Zuckerberg, CEO of Facebook offered to purchase snapchat and was snubbed ultimately led to this. With Facebook’s current database of 1.5 billion and counting and Instagram with 500 million plus, this makes marketers, companies and people who have a substancial following on Instagram that much more drawm to use the platform.

What is Instagram Stories and How Does It Work?

In a nutshell, it allows you to take snapshots of your everyday activities and use emoji’s and various text to animate and have fun! Again, just like snapchat stories, they last 24 hours. To get a detailed description click here as Instagram beautiful lays out how stories works.

Now, first thing I thought was “good grief, another platform to keep up with and when in a live moment I want to share, how do I choose?” Well, after spending some good time I must admit I load up my live stories into Instagram and then download onto my Iphone Camera roll and syndicate through my camera roll onward to Snapchat memories. Some would call this a “snapchat sell-out” but for me, time is valuable, but I still want to maintain a presence on both.

Being a marketer and marketing agency owner, it is my opinion that Instagram stories is a massive opportunity to connect with your customers and friends in a much more intimate and authentic way ultimately increasing the bottom line. That being said, we cannot ignore how big Snapchat is and the young demographic that represents so much of our beautiful millennials.

To close this post, I suggest companies and people use both and figure out a good balance in your social selling strategy.

Come say hi on Instagram to me here and tell me what you think!

3 Reasons To Snapchat While Traveling | Amalfi Coast (Positano), Italy

Using Snapchat while traveling is a must! Recently, I was in the Amalfi Coast, Italy and had several people message me telling me certain places to visit and see. It really gave me a custom experience in my travels throughout Europe!

3 Snapchat tips:

1. Snapchat first thing in the morning telling people what your day looks like.
2. Ask your snapchat following a question like: “Where have you traveled?”
3. Try to add Geo-filters to the snapchat because it really authenticates where you have been!
4. Bonus tip: just follow me @RyanHoltz1

Overall, the beauty of snapchat is you can really get a different experience overall rather than just going somewhere. I had over 5,000 messages and snaps of people telling me where and what to experience. What ultimately was great, was local business in Europe that were locked into snapchat beefed up the experience tremendously!

Intro To Snapchat & Facebook For Calgary & Edmonton Automotive Dealers! | Ryan Holtz

Screenshot 2016-03-21 14.27.15

Intro To Snapchat & Facebook For Auto Dealers!

Edmonton: April 4, 2016

Calgary: April 5, 2016

With almost a quarter of car sales coming from millennials, dealers NEED to incorporate Snapchat into their digital strategy!

We will learn:

1. How to use snapchat daily lenses

2. How to incorporate snapchat into the delivery process

3. How to incorporate snapchat into everyday service aspects of the business

4. How to use snapchat face swap

5. How to use snapchat story replies

6. How to build your snapchat following to get past, present and future customers to view your snaps

7. How to use snapchat to SELL cars

8. Overview of Facebook

9. Overview of Facebook and all the new recent features and business profile page changes

10. Brief overview of different types of Facebook ads

11. Overview of how to incorporate Facebook into sales and service aspects of the car business

12. Overview of how Facebook can generate leads and be just as effective as Google pay per click

General manager’s, sales managers, sales staff and marketing personnel would benefit from this. Due to the new faces in our Alberta dealerships, we have had tons of request for more “basic” workshops. However, to try and accommodate all dealership skill levels, this workshop would be suitable for all automotive professionals as we have tailored beginner information with advanced. As alway’s, these are round table workshops and we encourage participation and open dialogue when attending.

Register here.

My Feature in The Globe & Mail Drive Section: The Problem with Consumers and New Car Technology Automotive Marketing

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*Article written by: Jared Lindzon*

Correction: Ryan Holtz Marketing Consulting & Training is an Edmonton based company.

From its first iteration in 1898, the Detroit auto show remained the premier event for showcasing the latest innovations in the industry. In recent years, however, the Consumer Electronics Show (CES) in Las Vegas has become an equally important event, exemplifying the growing significance of technology in vehicles.

This year’s CES played host to nine of the world’s top 10 automotive manufacturers – as well as a number of tech firms now playing in the automotive space, such as Apple and Google – all of whom came to show off the latest innovations in driverless cars, fuel economy, driver safety and other rapidly evolving automotive technologies. “Nothing less than a smartphone on wheels,” in the words of Gary Shapiro, president of CES.

“I’ve been in this business for over 20 years, and I’m constantly amazed at how over the past three or four years you’ve really seen CES become integral to the technology dialogue for manufacturer,” said Michael Hatch, chief economist of the Canadian Automobile Dealers Association (CADA). “There’s a huge investment and a huge demand to see auto makers there, and it’s driving the immediate consumer agenda as to what’s going on.”

Most Canadians, however, don’t attend CES, and only purchase a new vehicle after an average of nine years, an eternity in technology years. But with these rapid advancements emerging as a centrepiece to the automotive sales strategy, marketers, dealers and manufacturers are faced with the challenge of keeping consumers up to speed.

Thus far, studies show they haven’t been doing a great job. A recent report by J.D. Power found that 20 per cent of new-vehicle owners never used more than half of the 33 technology features tracked in the study, such as in-vehicle concierge services, automatic parking and mobile routers. Furthermore, the report found consumers who fail to master these new technologies in the first 30 days of ownership are unlikely to ever use them.

“There’s a large percentage of those consumers that didn’t even give the technology inside their vehicles a try,” said Kristin Kolodge, executive director of driver interaction and HMI research for J.D. Power and Associates.

The Internet has empowered consumers to become more knowledgeable about the vehicles they purchase, but knowing about a car’s features and knowing how to use them are two separate concerns, said Chris Sutton, vice-president of J.D. Power and Associates’ Retail Practice.

“They come in the store with a pretty good sense of what they’re looking for, but their understanding of how that technology works, how it’s interrelated and how to use it, I think they still need help with that,” he said. “It sub-optimizes their ownership experience. You probably have a greater risk than you otherwise would of retaining that customer.”

Sutton adds that dealerships in the United States have begun hiring in-house technology specialists to help consumers better understand the technology features of their automobile, not unlike how tech retailers like Apple and Best Buy offer Genius Bar and Geek Squad support, respectively. While this trend is yet to spread into Canada, Sutton believes that the growing influence of technology in the automotive industry has the potential to disrupt the traditional role of a dealership.

“The key is accepting that it’s probably unlikely that at the end of a four-hour purchasing experience – which would include three hours of delivery and some time upstream talking about the benefits and controls of the vehicle – that, as a customer, I would leave knowing exactly how to use every one of those features and controls,” he said. “It’s incumbent on the dealership to follow up in the first two weeks or the first two months to make sure the customer knows how to use the features of the vehicle.”

Manufacturers, meanwhile, are failing to educate consumers on a wide enough scale, says Ryan Holtz, owner of Ryan Holtz Marketing and Training, a Toronto-based automotive digital marketing company.

“Manufacturers still have not figured out the platform in which to educate and send out that message,” he said. “It’s kind of the wild west in terms of the dealer, because every dealer’s really on their own to choose whether or not to educate the customer on the technology side of it.”

While educating the consumer remains a challenge, Kolodge also believes it could be an opportunity for the industry in countries like Canada where the car buying cycle is nearing a decade long.

“It could encourage a purchase sooner based on the benefits of the new technologies available,” she said, suggesting that automobiles may become out-dated as quickly as other consumer tech products like laptops and phones. “That’s why having that level of awareness is so important.”

Snapchat Social Media Marketing For Your Business or Auto Dealership Is A Must! 6 Tips For Business Snapchat Success! 

  
Ok! So admittedly I definitely was not a huge fan of snapchat. It really seemed to be a platform that I found confusing and really not friendly. At a first glance I found the platform confusing to use and all the swipes just overwhelmed me.

The deciding moment for me was it seemed people were just there and we all know that if you are in marketing or marketing for a company, you need to go where the people are and most of all, engage with them! Over the last few weeks I have been leveraging my Instagram account to build my snapchat following. I can honestly say that snapchat has took over as of late. The number one reason: ENGAGEMENT!

In any social media platform whether it is used for an automotive dealership or a dental office, engagement is everything as it allows you to connect with your previous, current and new clients! I predict snapchat will be a game changer and therefore is a must for any digital marketing strategy aimed at engaging with clients and customers!

A few observations and tips for snapchat:

  1. Syndicate your snapchat code on ALL your other social platforms including Facebook, Twitter, instagram and YouTube
  2. Don’t be shy and simply snap moments from your every day life
  3. Make a point to comment and chat with other snapchat users daily snaps
  4. Bring your company’s personality to the forefront by snapping behind the scenes and normal everyday things
  5. Be patient and check out some “how to” snapchat tutorial videos
  6. Have fun!

As always’s if you have any questions or are a business looking to step up your digital marketing strategy or social media, contact me here.

Add me on snapchat here!