Workshop: A Healthy Dose Of Automotive Contextual Digital Marketing, “SEO” & Data For Calgary & Edmonton Auto Dealers

RH-MDA-Workshop

A Healthy Dose Of Automotive Contextual Digital Marketing, “SEO” & Data

“Contextual marketing refers to online and mobile marketing that provides targeted advertising based upon user information, such as the search terms they’re using or recent web-browsing activity.”

We will:

1. Learn the strategy behind contextual marketing
2. Understand how to track and monitor what car buyers are doing during their “discovery” stage
3. Learn how to setup heavily targeted ads that get served to a customer at the appropriate time
4. Understand how to syndicate our social media targeting with our display advertising
5. Learn how to attain rich data sets to better understand exactly what our customer is doing prior to saying hello
6. Understand why and how contextual marketing enables marketers to deliver more relevant, meaningful content that helps win new conversions and engender their long-time loyalty.
7. LIVE demo of a contextually delivered ad with a distinct conversion goal

This workshop is suited for intermediate to advanced staff including Dealer Principals, Sales Managers & Marketing Personnel. Personnel from the dealership attending this workshop should understand what their current dealership’s marketing strategy is and what the dealership’s online marketing goals are. As always, bring an award winning attitude, clear mind and a sense of humour!

Click here to register.

Ep 04: Are You “Networking” Or “Not Working” for Business?

img_3717 In this episode of The Ryan Holtz Show, I talk about networking or not working for business. This subject is of very much debate. New business owners and business owners looking to expand their contacts or reach will often attend networking events. Usually the feedback after doing so is mixed.

Some points I discuss in this episode are:

1. Time management
2. Value of the networking group and associated sponsors
3. B2B instead of B2C
4. Your goals and what you are trying to get out of the group

If you are part of a networking group that you get tons of value, please message me here so I can add the group to the list and also give a shout out.

Are you “networking” or “not working”?

I would love to know!

Uh oh! Beginning of The Trust Cycle: Using Social Media & Digital Marketing to Engage Your Customers

uh-oh

Uh Oh! Platforms, wires, people huddled together trying to get those extra few bars of battery life at the airport. This truly is the digital connection economy. Hopping on an airplane witnessing passenger reactions when flight attendants tell them no monitors are available to view shows. Their only option is to download the app and view on their laptop, iPad or smart phone device is sobering to say the least. For the “millennial” this is just normal life, but as a fellow entrepreneur and marketer, I wonder how they feel or how I would feel if I was in their position. Needless to say, this is our new reality, so let’s make the most of it.

When talking sales or execution of a marketing strategy, the funnel is always brought up. What people tend to forget is the way someone comes into the funnel has completely changed. They are entering the funnel wayyyyyy before they meet you, they are entering digitally on their own terms, in their own time. This is HUGE! Does social media sell and what the hell is the ROI? Well, those are great questions, but it is accurate to say that social media, search and display are the beginning stages of the trust cycle, so if you want to say hello to your customer, I suggest you get social and start building trust. By doing this, I do not mean come outta the gate swinging and asking them to buy your sh*t, but rather to establish some value and authority in your chosen space.

Facebook, Twitter, Snapchat, Instagram, LinkedIn, YouTube are known as social media networks, but make no mistake, they are platforms where people spend a ridiculous amount of time and breath on. We call these platforms, and there are three main stages to platforms: traction, maintaining and expansion. Out of these three, traction is the hardest. Think about trying to lose weight, hardest part is literally getting started. This is part of human nature, if we do not see immediate results or get the desired reactions from our pees, we often dismiss our initial reasons for starting out on the venture. Traction is social media or plat forming is no different as it takes time, dedication and constant thumb exercise. Hah did you get that joke? Are you thumbs hurting? I know mine are!

When tackling you’re your social media strategy for your real estate company or automotive dealership, think of it as a going on a date for the first time. The initial first 5 minutes of the interaction will often likely determine the outcome of what that encounter will look like as it goes on. Ask yourself how you can provide value and gain trust with your customer when making posts or curating your content. Remember, this is not a game, it is all about interacting with people! People are not dumb, they know when someone is trying to sell them, stop it! Seth Godin say’s it best, we are in a permission economy!

Get out there and build some trust!

Come say hi to me.

Facebook Live Ups The Anti With Two Person Interview Style Broadcasts and Waiting Rooms!

IMG_1624 Wow! Facebook Live is pushing hard to disrupt Periscope and main stream television and news cable networks! Since launching their video live streaming service, they have had great success being featured in several hot button news stories along with their existing user base gobbling up the new feature!

In an effort to dominate the online social media space, both personally and professionally, Facebook has been impressive as they have diversified their product offering and really utilized their 1 billion plus users.

Some of the ways businesses are making use of Facebook Live are:

1. Behind the scenes sneak peeks
2. Customer Q & A mixed with frequently asked questions
3. Product reviews
4. How to segments
5. Employee spotlights

With instant access to people’s lives and everyday experiences, Facebook Live has taken full advantage of people’s desire to see through their friends eyes or smartphone camera! Offering live maps to see all the live broadcasts from around the world literally grants people an un-edited and raw unique experience.

I think this new update by Facebook just solidifies where we are headed. Everyone who has a smart phone literally is their own media.

What do you think about the new update?

Come drop me a line here.

Snapchat Social Media Marketing For Your Business or Auto Dealership Is A Must! 6 Tips For Business Snapchat Success! 

  
Ok! So admittedly I definitely was not a huge fan of snapchat. It really seemed to be a platform that I found confusing and really not friendly. At a first glance I found the platform confusing to use and all the swipes just overwhelmed me.

The deciding moment for me was it seemed people were just there and we all know that if you are in marketing or marketing for a company, you need to go where the people are and most of all, engage with them! Over the last few weeks I have been leveraging my Instagram account to build my snapchat following. I can honestly say that snapchat has took over as of late. The number one reason: ENGAGEMENT!

In any social media platform whether it is used for an automotive dealership or a dental office, engagement is everything as it allows you to connect with your previous, current and new clients! I predict snapchat will be a game changer and therefore is a must for any digital marketing strategy aimed at engaging with clients and customers!

A few observations and tips for snapchat:

  1. Syndicate your snapchat code on ALL your other social platforms including Facebook, Twitter, instagram and YouTube
  2. Don’t be shy and simply snap moments from your every day life
  3. Make a point to comment and chat with other snapchat users daily snaps
  4. Bring your company’s personality to the forefront by snapping behind the scenes and normal everyday things
  5. Be patient and check out some “how to” snapchat tutorial videos
  6. Have fun!

As always’s if you have any questions or are a business looking to step up your digital marketing strategy or social media, contact me here.

Add me on snapchat here!

Marketing Gap Between The Best And The Rest is Widening For Businesses…..Including Car Dealerships, Jewelry Stores and Realtors!

Amazing! In the last month I have had client acquisitions and so many great conversations with brilliant minds. We have noticed that customers and clients have educated themselves even more! The playing field for business and audience is completely level, so much that the prospective client is choosing whether or not to allow access. On demand, on time and on point is the expectation. What I love is the client is now the auditor of performance, which it always should have been. Clients are keeping their marketing team honest and to a high standard!

Whether you are a car dealership, jewelry store owner or Realtor, the field is dead even and the deciding factor is held all within the client’s control.

My questions to you is: What are you doing to get better OR How are you taking advantage of this amazing opportunity to reach so many people with a few clicks!

Talk to me here or text me 780.218.5899 – I would love to hear your thoughts!

Internet Marketing And Cooking Make The Perfect Couple!

Photo 2015-04-18, 2 57 23 PM
With cooking, we all have taste buds that chefs capitalize on by using ingredients that will ignite emotion, reaction and taste! When you sit down to have a nice meal, you are anxious for that plate to come. The first subconscious emotion that is ignited is what you see. Presentation such as the food layout on the plate allows your senses to organize and give focus to each one. The second emotion that ignites is smell, sometimes this may come before the vision, but you get my drift.

As humans we do judge a book by it’s cover and perception is reality in some cases. Even though that food may have an incredible taste, if it looks like garbage and laid out all over the place, we will often dismiss it and be totally turned off.

Marketing is no different in that whatever we are trying to “market” not only should be clear, beautifully laid out, but also be of substance and a clear message. It is simple, we are trying to get the attention of a person and therefore need to first understand what that person wants and sometimes try and figure their wants before they do. This is a science of psychology and should be thought about before we get into the kitchen whether it be to create a palette dripping worthy plate or an amazing remarkable specific marketing campaign.

What wets your palette? Would love to know!