2017 Automotive Digital Marketing Bootcamp! New Year, New Digital Automotive Marketing Opportunities! | Calgary & Edmonton Auto Dealers

RH-MDA-Workshop

2017 Automotive Digital Marketing Bootcamp!

January 12 – Edmonton
January 13 – Calgary

Register here.

New Year, New Digital Automotive Marketing Opportunities!

In this full day workshop we will go over:

1. Latest in social media platforms that auto buyers are using in their discovery path allowing auto dealers to convert
2. Different changes in algorithms such as Facebook and Instagram
3. Pay per click diversification, search is so much bigger to the 2017 car buyer
4. Dealership digital marketing audit forecast. Does your dealership have the necessary digital marketing plan in order to be successful in the 2017 digital ecosystem?
5. Why your dealership needs to invest in LIVE video on all social media platforms including Instagram, Facebook & Twitter (Periscope)
6. Micro-content creation with an emphasis on video
7. Round table Q & A

As always, attendee participation is a must and therefore will be encouraged. Please note that this workshop will be best suited for the intermediate to advanced dealer who has a decent handle on their current digital marketing initiatives. Bring a laptop, phone, questions and a fun attitude!

Uh oh! Beginning of The Trust Cycle: Using Social Media & Digital Marketing to Engage Your Customers

uh-oh

Uh Oh! Platforms, wires, people huddled together trying to get those extra few bars of battery life at the airport. This truly is the digital connection economy. Hopping on an airplane witnessing passenger reactions when flight attendants tell them no monitors are available to view shows. Their only option is to download the app and view on their laptop, iPad or smart phone device is sobering to say the least. For the “millennial” this is just normal life, but as a fellow entrepreneur and marketer, I wonder how they feel or how I would feel if I was in their position. Needless to say, this is our new reality, so let’s make the most of it.

When talking sales or execution of a marketing strategy, the funnel is always brought up. What people tend to forget is the way someone comes into the funnel has completely changed. They are entering the funnel wayyyyyy before they meet you, they are entering digitally on their own terms, in their own time. This is HUGE! Does social media sell and what the hell is the ROI? Well, those are great questions, but it is accurate to say that social media, search and display are the beginning stages of the trust cycle, so if you want to say hello to your customer, I suggest you get social and start building trust. By doing this, I do not mean come outta the gate swinging and asking them to buy your sh*t, but rather to establish some value and authority in your chosen space.

Facebook, Twitter, Snapchat, Instagram, LinkedIn, YouTube are known as social media networks, but make no mistake, they are platforms where people spend a ridiculous amount of time and breath on. We call these platforms, and there are three main stages to platforms: traction, maintaining and expansion. Out of these three, traction is the hardest. Think about trying to lose weight, hardest part is literally getting started. This is part of human nature, if we do not see immediate results or get the desired reactions from our pees, we often dismiss our initial reasons for starting out on the venture. Traction is social media or plat forming is no different as it takes time, dedication and constant thumb exercise. Hah did you get that joke? Are you thumbs hurting? I know mine are!

When tackling you’re your social media strategy for your real estate company or automotive dealership, think of it as a going on a date for the first time. The initial first 5 minutes of the interaction will often likely determine the outcome of what that encounter will look like as it goes on. Ask yourself how you can provide value and gain trust with your customer when making posts or curating your content. Remember, this is not a game, it is all about interacting with people! People are not dumb, they know when someone is trying to sell them, stop it! Seth Godin say’s it best, we are in a permission economy!

Get out there and build some trust!

Come say hi to me.

Keynote Speaker: Recreational Vehicle Dealers Association of Saskatchewan & Ontario | Digital Marketing

rh_orvda
Back to school for the kids and back to busy for the adults! September brings us into fall and our beloved holiday season full of activities and events! I am delighted to be a keynote speak for The Recreational Vehicle Dealers Association of Saskatchewan and Ontario in September. Working with the Recreational Vehicle Dealers Association of Canada has been amazing and a ton of fun. It has introduced my company into the RV industry. Working with some of the RV dealers has been thought provoking and igniting as they to have customers that are shifting to digital at high numbers during their discovery portion of their RV search. I always like to say in my presentations that marketing to a buyer when they are about to make the purchase is simply to late. We must market to them prior.

I recently just got back from making my keynote presentation in Regina for the RVDA of Saskatchewan and it was an amazing group to speak too. Many of the RV dealers agreed that digital is where they need to go, but some simply felt overwhelmed and unsure of how they should go about it. It all really starts with getting educated and learning first steps of transferring your advertising budget into digital.

I will be speaking to RV Dealers in and around Toronto and Ottawa about how they can use social media and digital marketing to increase their online foot print and sales.

Anyhow, message me here if you have any questions.

What We Learned From Executing City Of Edmonton Councillor Moe Banga’s Social Media/Digital Marketing Campaign.

Photo credit: Ed Kaiser

Photo credit: Ed Kaiser

I delayed writing this post until a certain amount of time had past after the election as I felt it would be more appropriate. In the City of Edmonton’s most recent ward 12 by-election, my company had the pleasure of assisting on the Moe Banga digital marketing campaign where we were extremely successful. When getting the call from Moe’s daughter to come and give a presentation on how we could amplify his current digital efforts, I thought to myself “this could be really fun and interesting!”. The minute I shook hands with Moe, I seen his passion for wanting to win and serve the people of Edmonton as he had been doing for 20 plus years as a Edmonton Police detective. The first thought that came to mind is “how can I get the social media voter to relate to a middle aged, police detective?” The answer was simple, let’s create a campaign that is all about the people by curating small pieces of content that make the voter feel like Moe is literally a gate way for them to better their own city. I guess, I just wanted the people of ward 12 to take responsibility and accountability for their own community and look at Moe as a tool they can use to do that.

In marketing, we are always looking for strategic ways to be able to figure out what a consumer wants, how they prefer to communicate and most of all the message we need to show them, without annoying them. Most of our marketing clients have products or professional services which we can pull data from and wrap our digital and social media campaigns around to ultimately increase the bottom line.

What we learned from assisting Moe Banga’s digital marketing campaign is that grass roots initiatives are so powerful as they literally are led by the “people” for the “people”. Moe put together an amazing team, starting with his campaign manager and spreading to the rest of the amazing group! This political grass roots campaign was fun, amazing and highly competitive as there was 30 plus other candidates running for the same seat. This was an amazing challenge and an absolute pleasure to be apart of!

Read the full Edmonton Sun article by Trevor Robb here.

I kindly thank City of Edmonton councillor Moe Banga for his video testimonial.

Please note that this post or video testimonial from Moe Banga is NOT in anyway endorsed by or affiliated with the City of Edmonton or any of it’s officials. This testimonial is solely for the purpose of the work Ryan Holtz Marketing Consulting & Training did on Moe Banga’s ward 12 by-election campaign.

Intro To Snapchat & Facebook For Calgary & Edmonton Automotive Dealers! | Ryan Holtz

Screenshot 2016-03-21 14.27.15

Intro To Snapchat & Facebook For Auto Dealers!

Edmonton: April 4, 2016

Calgary: April 5, 2016

With almost a quarter of car sales coming from millennials, dealers NEED to incorporate Snapchat into their digital strategy!

We will learn:

1. How to use snapchat daily lenses

2. How to incorporate snapchat into the delivery process

3. How to incorporate snapchat into everyday service aspects of the business

4. How to use snapchat face swap

5. How to use snapchat story replies

6. How to build your snapchat following to get past, present and future customers to view your snaps

7. How to use snapchat to SELL cars

8. Overview of Facebook

9. Overview of Facebook and all the new recent features and business profile page changes

10. Brief overview of different types of Facebook ads

11. Overview of how to incorporate Facebook into sales and service aspects of the car business

12. Overview of how Facebook can generate leads and be just as effective as Google pay per click

General manager’s, sales managers, sales staff and marketing personnel would benefit from this. Due to the new faces in our Alberta dealerships, we have had tons of request for more “basic” workshops. However, to try and accommodate all dealership skill levels, this workshop would be suitable for all automotive professionals as we have tailored beginner information with advanced. As alway’s, these are round table workshops and we encourage participation and open dialogue when attending.

Register here.

Finding Your Following: Social Media Strategies That Work | Edmonton Journal Capital Ideas Feature Article

EJ-event-page-March-3-2016

In the world of clicks, tweets, snaps, facebook posts and just about every other digital and social media platform, stands the business owner wondering which goliath they should tackle first? I was invited to be a speaker on a panel by The Edmonton Journal Capital Ideas team a few weeks back and it was awesome! A room full of small business owners in Edmonton combine to ask some of the best questions regarding effective use of social media.

Here are a few of my favourite questions from the session:

1. How do you cope when your business grows too fast?
2. How do you juggle social media and family/life balance?
3. Should you be scheduling posts and what social media platforms should you use?
4. When dealing within the insurance health fields, how do you form a social media strategy that is still fun amidst all the red tape and governance?
5. How often should you post?
6. Should you be on all platforms?

With social media, I will say it time and time again. It is all about people! Scheduling posts and trying to use social media management tools to distribute content into the world through the various different platforms is a slippery slope because you are dealing with REAL people. I suggest learning and using each platform for the same reasons it’s user base does. Your job as a business owner is to create or curate content that wraps around the platform and speaks to the user.

Here are 7 tips for being successful in social media playing the LONG game:

1. Decide whether you are a DJ or Producer, meaning great dj’s will remix already made music and producer will create something from scratch. Do you create or curate?
2. Create a chart that summarizes each platform so you can repurpose your content based on each social network’s requirement.
3. Create a game plan if you have scheduled content in the event of a disaster
4. Pick two social platforms and make love to them in every way possible so you can get the full advantage of why they are unique and tailor your content to them
5. Figure out what your “why” is and what your “story” is?
6. HAVE FUN
7. Have self awareness

To read the full article in The Edmonton Journal, visit here. I would love to know your thoughts! Send me a message on Snapchat, Instagram or Twitter @RyanHoltz1 :)

Edmonton & Calgary Periscope & Instagram Auto Dealer Digital Marketing Workshop!

RH-MDA-Workshop
We did this workshop in December and as a result of it’s demand, we are doing the exact same thing, with different auto dealers!

With Instagram growing faster than any other social platform and search down 6% it is time to diversify your digital marketing strategy!

Edmonton | February 4, 2016
Calgary | February 5, 2016

We will learn how to:

1. Setup periscope for the dealership
2. Setup Instagram advertising and an account for the dealership
3. Go over case studies and examples of how both Periscope and Instagram can be used in the dealership daily to market and connect with customers both in sales and service
4. Go over content creation and graphic design to ensure your visuals will be noticed by car buyers
5. Review of best practices for both Periscope and Instagram
6. Psychology as to why Instagram has almost 30 times the engagement rate of Facebook and why Periscope has taken off allowing people to see the world all through your mobile device in real time
7. Review of digital spend and overall integration into your current digital strategy

BE PREPARED by:

1. Having both periscope and Instagram downloaded on your mobile device
2. A rough draft of your current digital strategy
3. Having a mobile phone charged and ready
4. A great and fun attitude as this will be full of participation and group fun

Register here.

Why Periscope Is A Must Digital Marketing Tool For Automotive Dealers in Canada!

PeriscopeImage

Bringing on the New year means having more digital marketing tools at your fingertips for auto dealers! Periscope which is a tool I was very uncertain about has won me over in an extreme way, so much that I did a automotive marketing workshop for The Motor Dealers Association of Alberta to cap off an amazing 2015! Reason I love Periscope is because of it’s instant capability to connect with people via your smartphone LIVE. As I was testing out Periscope, I was immediately addicted as I could watch live events, people completely wasting time or some dude smoking grass in Los Angeles, all with a click of a button!

That being said, Periscope is a data waster as roughly 30 minutes of a live periscope could set you back about 400 megabytes worth of data so unless you have an amazing data plan for your smart phone, I would test the waters while hooked up to wifi. The downside to this I can assure you is some of life’s greatest moments and experiences don’t happen on wifi, so you may find yourself pulling out your phone to catch all that stuff on Periscope. Not to be worries as I am sure periscope is working frantically to make their platform a little more efficient, but when you are streaming live video, it is what it is!

Auto Dealers can make use of Periscope by:

1. Vehicle walk arounds on new inventory
2. Behind the scenes of what really happens at a dealership such as pricing, staff training and service!
3. Can host new owner nights allowing past, present and future customers the ability to get educated on basic vehicle maintenance or the benefit of one of those lovely pro packs!
4. A virtual test drive allowing your audience to perhaps see that brand new Ford mustang or newly released vehicle that is not yet open to the general public.
5. How a car deal is actually done and what exactly the process is depending on the dealers level of transparency.

2016 is the year that General Managers, Sales managers and marketing personnel will have to shift their mindset in order to shift into a gear that will keep up with the customer. I really think that we are in exciting times with the technology that is literally at our fingertips!

Visit the iTunes app store or Google Play store to download the app and get your first scope going! Once you do, follow me @ryanholtz1 so I can tap the screen and show you some love!

If you have periscope, I would love to know what you think! Drop me a line here.

WORKSHOP: Auto Dealers Using Periscope & Instagram Advertising For Your Dealership Digital Marketing Strategy in Edmonton & Calgary

RH-MDA-Workshop
With Instagram growing faster than any other social platform and search down 6% it is time to diversify your digital marketing strategy!

Edmonton | December 16, 2015
Calgary | December 17, 2015

We will learn how to:

1. Setup periscope for the dealership
2. Setup Instagram advertising and an account for the dealership
3. Go over case studies and examples of how both Periscope and Instagram can be used in the dealership daily to market and connect with customers both in sales and service
4. Go over content creation and graphic design to ensure your visuals will be noticed by car buyers
5. Review of best practices for both Periscope and Instagram
6. Psychology as to why Instagram has almost 30 times the engagement rate of Facebook and why Periscope has taken off allowing people to see the world all through your mobile device in real time
7. Review of digital spend and overall integration into your current digital strategy

BE PREPARED by:

1. Having both periscope and Instagram downloaded on your mobile device
2. A rough draft of your current digital strategy
3. Having a mobile phone charged and ready
4. A great and fun attitude as this will be full of participation and group fun

Register here. or text 780.218.5899 with any questions!

Keynote Speaker For Recreational Vehicle Dealers Association of Canada November 4 at Bally’s Hotel in Las Vegas | Digital Marketing

Photo 2015-10-01, 10 57 35 AM
Join me November 4 at 10:30am as I will be the keynote speaker for the Recreational Vehicle Dealers Association of Canada in Vegas! I will be talking about the utilization of digital marketing and how recreational vehicle dealers can maximize the tools at their disposal to not only gain new customers, but better serve their existing customer base.

For more information or to attend, please visit here to get all the latest details! I definitely think that anyone who is in the recreation vehicle industry knows the challenges and growth that is happening when their customers are using the internet in their research regime. This presentation will be of benefit to everyone.

Have an amazing day and hope you are wearing your best socks!

Gratitude,

Call or text 780.218.5899 or @RyanHoltz1 on the Twitter and Instagram!