Why Periscope Is A Must Digital Marketing Tool For Automotive Dealers in Canada!

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Bringing on the New year means having more digital marketing tools at your fingertips for auto dealers! Periscope which is a tool I was very uncertain about has won me over in an extreme way, so much that I did a automotive marketing workshop for The Motor Dealers Association of Alberta to cap off an amazing 2015! Reason I love Periscope is because of it’s instant capability to connect with people via your smartphone LIVE. As I was testing out Periscope, I was immediately addicted as I could watch live events, people completely wasting time or some dude smoking grass in Los Angeles, all with a click of a button!

That being said, Periscope is a data waster as roughly 30 minutes of a live periscope could set you back about 400 megabytes worth of data so unless you have an amazing data plan for your smart phone, I would test the waters while hooked up to wifi. The downside to this I can assure you is some of life’s greatest moments and experiences don’t happen on wifi, so you may find yourself pulling out your phone to catch all that stuff on Periscope. Not to be worries as I am sure periscope is working frantically to make their platform a little more efficient, but when you are streaming live video, it is what it is!

Auto Dealers can make use of Periscope by:

1. Vehicle walk arounds on new inventory
2. Behind the scenes of what really happens at a dealership such as pricing, staff training and service!
3. Can host new owner nights allowing past, present and future customers the ability to get educated on basic vehicle maintenance or the benefit of one of those lovely pro packs!
4. A virtual test drive allowing your audience to perhaps see that brand new Ford mustang or newly released vehicle that is not yet open to the general public.
5. How a car deal is actually done and what exactly the process is depending on the dealers level of transparency.

2016 is the year that General Managers, Sales managers and marketing personnel will have to shift their mindset in order to shift into a gear that will keep up with the customer. I really think that we are in exciting times with the technology that is literally at our fingertips!

Visit the iTunes app store or Google Play store to download the app and get your first scope going! Once you do, follow me @ryanholtz1 so I can tap the screen and show you some love!

If you have periscope, I would love to know what you think! Drop me a line here.

Calgary/Edmonton Auto Dealership Digital Marketing Workshop: Facebook Retargeting, Remarketing and Lookalike Audiences!

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(ADVANCED) Facebook Remarketing, Retargeting, Lookalike Audiences & Snippet Codes for Custom Website Audience Targeting

We will:

  • Learn how to install a snippet code onto your website to allow tracking of specific visitors to specific inventory pages
  • Build a custom audience from people who visit specific parts of your website at specific times to allow for retargeting of ads
  • Create lookalike audiences to mirror previous customer groups from similar segments who were interested in specific models or offers and incentives
  • Take a tour through the new business editor that Facebook has rolled out in an effort to better manage your business pages, ad campaigns and overall spend
  • Go over conversion tracking that allows you to see when people see your ad in their Facebook timeline and go straight to your website. This is very useful if you are running an advanced campaign that is set to go to a specific landing page where the visitor will then download a coupon
  • Go over a few sample advanced ads from start to finish
  • Examples of ads that could be ran for sales, F & I, and service departments
  • By the end of this workshop you will have an advanced understanding of the in depth options that Facebook advertising allows.


  • People attending this workshop should have an ADVANCED understanding of Facebook advertising for their auto dealership. This workshop would be good for General Managers, Sales Managers, Marketing Managers, Internet Directors and Service Managers.

    Please bring a laptop, login information for you business page and have an overall understanding of what your current marketing strategy is. Also, the style of these workshops is very interactive with encouraged group participation and open dialogue. You must be comfortable with this type of setting.

    Location & Date:

    Edmonton (October 22 9:30am – 3:30pm)

    Calgary (October 23 9:30am – 3:30pm)

    Register conveniently here.

    Marketing Gap Between The Best And The Rest is Widening For Businesses…..Including Car Dealerships, Jewelry Stores and Realtors!

    Amazing! In the last month I have had client acquisitions and so many great conversations with brilliant minds. We have noticed that customers and clients have educated themselves even more! The playing field for business and audience is completely level, so much that the prospective client is choosing whether or not to allow access. On demand, on time and on point is the expectation. What I love is the client is now the auditor of performance, which it always should have been. Clients are keeping their marketing team honest and to a high standard!

    Whether you are a car dealership, jewelry store owner or Realtor, the field is dead even and the deciding factor is held all within the client’s control.

    My questions to you is: What are you doing to get better OR How are you taking advantage of this amazing opportunity to reach so many people with a few clicks!

    Talk to me here or text me 780.218.5899 – I would love to hear your thoughts!

    Sexy, Sophisticated, Innovative Are A Few Words To Describe Tesla! My First In-Person Peek In Toronto Was Great! This Car Is An Auto Marketer’s Dream!

       

     
    Well, I was in Toronto on business to speak at The Canadian Jewellery Expo and a little bit of pleasure and stopped into Yorkdale mall. This was the first time I seen the Tesla store. I had to take a step inside and check it out! Clean, minimalistic and sexy is my first impression of the store and the car.
       

       
    Having a chat with the Tesla consultant we talked about how I thought Tesla was great, but confusing as a company. Being a stock day trader enthusiast I am constantly following the shares closely as one day, I might add Tesla to my portfolio. Anyhow, the sales rep and I both agreed that the automotive industry in the world and specifically in Canada needs to innovate and involve which it has. A company like Tesla is all about innovation and raising the bar so this is exciting as it just might be that steroid that the automotive sector! Being a automotive marketer who is based in Edmonton but has dealership clients across Canada I see the struggles and pain that dealers are enduring to shift into 2015 digital.

         
    For all you Tesla lovers and haters, I would love to know your take on this extremely advanced and unique vehicle!

    Ta ta for now!

    aSK ME Episode 1: How Do I Market My Small Business Or Auto Dealership With No Money?

    I get asked this question ALL the time! It is a great question, small businesses are to small to be big and to big to be small which puts you in that small tiny lonely place! The good news is that there are so many FREE ways to get the word out online about your product or service. Many business owners number one struggle is time management. The number one question is “Ryan where do I find time to manage all my social media and online assets and still keep my customers happy?!” My answer is:

    This comes with the territory of owning any kind of business in 2015 with the internet and social media revolution. Even auto dealerships which are million dollar entities struggle with finding skilled staff to be responsible for social media, video marketing and website management that includes search engine marketing and search engine optimization.

    Here are a few tips:

    1. Start small, open up a Facebook, Twitter and Instagram account.
    2. Get familiar with each social platform prior to creating or calling me to activate a kick ass online marketing strategy!
    3. If you have any staff, try to decipher if any of them have the skills to help you with your online reputation management
    4. Seek training and education, you can contact me HERE to see when my next online social media marketing workshop is. Additionally I can provide your team with hands on training mixed with corporate and a ton of fun team building!
    5. Start posting some content such as local weather, jokes, questions, educational articles to get your customers attention

    I am going to cut the post here and hedge my bet to have you watch the above video.

    What is YOUR question? Ask me and I would love to answer!

    Internet Marketing And Cooking Make The Perfect Couple!

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    With cooking, we all have taste buds that chefs capitalize on by using ingredients that will ignite emotion, reaction and taste! When you sit down to have a nice meal, you are anxious for that plate to come. The first subconscious emotion that is ignited is what you see. Presentation such as the food layout on the plate allows your senses to organize and give focus to each one. The second emotion that ignites is smell, sometimes this may come before the vision, but you get my drift.

    As humans we do judge a book by it’s cover and perception is reality in some cases. Even though that food may have an incredible taste, if it looks like garbage and laid out all over the place, we will often dismiss it and be totally turned off.

    Marketing is no different in that whatever we are trying to “market” not only should be clear, beautifully laid out, but also be of substance and a clear message. It is simple, we are trying to get the attention of a person and therefore need to first understand what that person wants and sometimes try and figure their wants before they do. This is a science of psychology and should be thought about before we get into the kitchen whether it be to create a palette dripping worthy plate or an amazing remarkable specific marketing campaign.

    What wets your palette? Would love to know!

    aSK ME Any Questions About Marketing or Social Media AND I will Answer! Helping you gain momentum with your business digital marketing goals!

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    Hey! Glad you stopped by and hope you have a question to ASK ME! I love what I do as the proud owner of my company. Furthermore, I love helping and educating people who own businesses or simply looking to brand themselves. Yes, it is true that I have found a niche within the automotive marketing and dealership community, however I have clients ranging from ice cream shops to jewellery trade shows and everything in between. THIS IS NOT intended to be an advertisement to get new business but rather a fun resource to put your questions out there and get some great answers!

    Why am I encouraging to you to ASK ME? Happy you asked, the answer is quite simple, I literally get 100′s of questions through text, email or social media from business owners or entrepreneurial hopefuls ranging from basic to very advanced questions. As a result of this, I want to open it up to the general public with simple and casual context to literally ask your questions!

    Need some inspiration on what to ask? See below for the top 18 digital marketing questions that I get asked on a daily basis, don’t be shy and remember, just ask!

    Top 18 Questions:

    1. Why is it important to gauge my website metrics in the first place?
    2. How can I connect Google Analytics to my website?
    3. What are Google Analytics ‘Goals’ and why should I use them?
    4. Does Social Media Really Sell Stuff?
    5. Who should I task with my social media accounts?
    6. Should I hire an outside social media or digital marketing agency?
    7. Which social media platforms should I be on for my business?
    8. Where do I find time to post and generate content?
    9. How many times a day should I post?
    10. How important is video marketing and should I be doing this?
    11. How big is mobile advertising and is it very expensive?
    12. What kind of content should I be creating?
    13. What is a content calendar?
    14. What is website mobile optimization?
    15. What is search engine optimization? (SEO)
    16. How much should I be spending on my digital advertising?
    17. Is Traditional marketing dead?
    18. Who can I trust with my online store front?

    By now your mind should be warming up with all kinds of questions ranging from pay per click advertising to YouTube video advertising and everything in between. Don’t get me wrong, I do this all day everyday and consensus with clients and peers is that much of this has happened so fast and is quite overwhelming to take in! Think about the smart phone and how it has totally consumed our life and in a very short time. Think about the blackberry a few years back all the way to Android and Iphone most recently. The good news is that we are in a revolution of change, literally how we communicate as human beings has changes at unimaginable lengths. If we are a business and trying to market a product or service to a potential customer, we must figure out how they like to communicate and then create a message in the context in which THEY want to digest it. Something to think about!

    I am going to wrap up this post with a couple key digital marketing statistics below, ASK ME a question and I will answer :)

    Digital Marketing Appetizers To Get Your Pallet Wet:

    1. 54% of B2B marketers said they have generated leads from social media.
    2. Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. Reddit and StumbleUpon drive the least engaged visitors.
    3. Just 18% of consumers trust posts by brands or companies on social sites like Facebook and Twitter.
    4. For the first time, marketers spent more to advertise on the Internet (a total of $42.8 billion) than they did for broadcast television in 2013.
    5. There is 50% crossover of members on Instagram and Twitter.
    6. Facebook posts with less than 250 characters get 60% more engagement.
    7. YouTube reaches more U.S. adults 18-24 years old than any cable network.

    Workshop: “Google Analytics For Auto Dealerships” in Edmonton April 23 and Calgary April 24

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    Google Analytics ADVANCED – “Conversions, Segments, Landing Pages, Multiple Goal Conversion Tracking & Long Tail Search”

    2015 brings even more mobile and internet influence in the auto industry. The days of “let’s see if this works” with no way of tracking are over and this is great news! Come indulge in a day of Google Analytics, Automotive Marketing and a ton of laughter!

    You will learn about:

  • Conversions and Segments
  • Multiple Goal Conversion Tracking
  • Long Tail Search and Landing Pages
  • Cross domain tracking and how to setup advanced segments and specific promos targeted by your respective dealer
  • Setup of third party advertisements and how to track directly back to your website and effectiveness

  • You should have a basic to intermediate understanding of Google Analytics to achieve the highest value from this workshop. By the end of this workshop you will have a general understanding of the above outline.

    What You Need To Bring:

  • Most recent 30 day report of your Google Analytics
  • Your Google Analytics account username and password (You can retrieve this from your website provider with no questions asked)


  • Register here.

    Hey Auto Dealer, Sell Me A Car Through Text Message!

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    With so much training being offered for phone and sales, there is a huge under tone when it comes to how car buyers want to communicate. EVERYONE has said the phrase “Just Send Me A Text”.

    In a small poll I took with some of my auto dealership clients, I asked the product advisors/sales associates when they communicate with a car buyer, what percentage is done through text message? The answer: 63% On average! - WOW!

    Have a look at this article written in the Automotive News.

    So, the question is:

    As a car dealer, what kind of support/training are you providing to your sales staff to be equipped with the very best in mobile technology, but also text communication skills!

    It is 2015 and I am sure we can all agree that voice to voice phone time has decreased!

    So, I will end off by saying: “Send Me A Text” and ask how I can help assist your sales teams understand technology and proper texting.

    What do you think about texting?

    Edmonton Journal | Personal Branding The Key To Business Success, Say Edmonton-Area Entrepeneurs

    Screenshot 2014-12-19 08.45.33Marketing and business has truly changed and evolved over the last few years in a BIG way! I remember the days when I worked for someone and the company preached nobody is bigger than the brand. Today, that still may be true, but connecting with your customers has never been so important. I have never heard a customer or client say: “Today I had such an amazing conversation with Mr/Mrs brand.” Behind that brand is a human and psychologically we all want to talk and share thoughts with each other.

    Fast forward to 2014 and we have companies and brands marketing through their employees personal brand and also reaching out for brand ambassadors. After all, if a customer said to another friend how awesome your company is, don’t you think the chances of that person wanting to do business with you automatically increases? I do!

    Jodie Sinnema wrote this amazing Edmonton Journal Article featuring myself alongside Naheed from Boston Pizza, Nora from Monjeloco Jeans (Featured On CBC’s Dragons Den) and Cory from tribute lounge. In the article, she asks everyone how personal branding has helped achieve their desired success. I do not want to give much away, but go read the article! If you are in business and looking for creativity, this is a must read!

    I will end off by saying marketing has never been cheaper and more cost effective. The cost of customer acqusitiion equals sweat equity and relationship building. There is no easy way. Hard work, passion, strategy and enthusiasm will get you off to a great start.

    What do you think of personal branding? How has it helped your business?

    If you need any kind of assistance in marketing, training, branding or execution, reach out to me and let’s chat.If not, reach out to me anyway, because I love to chat :)

    Ta ta for now and remember to wear some AWESOME socks!