Ryan Holtz Invited To Speak in Edmonton On A Panel Hosted By Vancouver Based Fashion Power-House Retailer, Kit & Ace

Kit&Ace

When: April 27 @7:30pm
Location: Timbre Cowork
RSVP: kaitlyn.dorazio@kitandace.com

Some amazing folks at Kit and Ace have invited me to speak on a moderated panel alongside some heavy hitting decadent Edmonton business & creative peeps! I will be talking about how I stay mindful, focused and some tricks I use to travel and be on the go with ease! I am looking forward to this event as it will be the perfect mix of fashion, marketing, business, soul and just great vibes! Will be a fun event! Cashmere baby!

Ep 05: How Business Conference Attendees Can Maximize Their Experience

img_3717 In this episode of The Ryan Holtz Show, I talk about how business conference attendees can maximize their experience and get the most out of the conference. With so many conferences going on around the world in all industries, as a business owner or team member, you are always looking to keep up with industry news, new technology and change! Below are a few tips to get the most out of your next conference and also how to establish which conference is great for you!

5 Tips:

1. Search for the hash tag and see what conversation is happening prior to attending
2. Reach out to the speakers and read their bio’s and see what they are doing to help you decide the speaker session that is right for you.
3. Set out 3 or 4 goals you would like to take away from the conference that you can immediately execute on afterwards
4. Reach out to the event organizers prior to see why they chose to host the conference and what their motivation was
5. Get to the conference early!

What conferences do you like? Please let me know here and please tell me how you get prepared for a conference?

VIDEO: Entrepreneur OR Job? | 5 Tips For Starting A Business

Many people are looking to take the plunge into starting a business. In 2016, literally anyone with an internet connection and smart phone has the opportunity to launch their own empire, literally from their house. In this video, I talk about why I started a business and the opportunities it has given me.

Below are 5 tips for starting a business:

1. Find your passion and fill a need
2. Be you and be authentic
3. Save 6 – 12 months worth of money so that if your business takes time to grow, you do not feel pressure from bills etc.
4. Talk to your partner about it as they are key in your success
5. Provide VALUE as nobody cares about you and your business, but more so how they benefit

Let me know if you have a job or your own business. if you found value, please like, comment and share!

aSK ME Episode 1: How Do I Market My Small Business Or Auto Dealership With No Money?

I get asked this question ALL the time! It is a great question, small businesses are to small to be big and to big to be small which puts you in that small tiny lonely place! The good news is that there are so many FREE ways to get the word out online about your product or service. Many business owners number one struggle is time management. The number one question is “Ryan where do I find time to manage all my social media and online assets and still keep my customers happy?!” My answer is:

This comes with the territory of owning any kind of business in 2015 with the internet and social media revolution. Even auto dealerships which are million dollar entities struggle with finding skilled staff to be responsible for social media, video marketing and website management that includes search engine marketing and search engine optimization.

Here are a few tips:

1. Start small, open up a Facebook, Twitter and Instagram account.
2. Get familiar with each social platform prior to creating or calling me to activate a kick ass online marketing strategy!
3. If you have any staff, try to decipher if any of them have the skills to help you with your online reputation management
4. Seek training and education, you can contact me HERE to see when my next online social media marketing workshop is. Additionally I can provide your team with hands on training mixed with corporate and a ton of fun team building!
5. Start posting some content such as local weather, jokes, questions, educational articles to get your customers attention

I am going to cut the post here and hedge my bet to have you watch the above video.

What is YOUR question? Ask me and I would love to answer!

Search Marketing For Your 2015 Auto Dealership Digital Marketing Strategy…Grab a Coffee And Enjoy!

  

Touch ID, swipe to Google and enter your long tail search all of course from your smart phone. These are the first actions a car buyer takes on their “discovery” journey to find that perfect vehicle for their needs.

Depending on the research stage that the car buyer is in, often depends how deep they are searching. For example, if I am the customer and have recently decided that I am in the market for a car, I may do a “fat head” search like Toyota and then proceed to check out different models and options that Toyota offers. Now, assuming I am the same customer, I may have progressed in my reasearch and “discovery” stages and now am doing a long tail search like ”Toyota Rav 4 Edmonton” or “Chevrolet Silverado Double Cab Calgary”. It is imperative that as an auto dealer, you are understanding what your customers are searching and better yet, understanding that your   customers are getting much more sophisticated and detailed in their search. So many auto dealers are allocating huge budgets into purchasing “fat head” keywords like “Edmonton Ford” or “Calgary Toyota”. The reason these are so high in price is that you are competing with your competitors for these same words and is no different then a used car manager going to the auction and bidding on a unit and lands up paying too much because the bid went so high. Supply and demand.

Here are some tips to help you maximize your search marketing efforts to make sure your potential car buyer can find you for a price that does not break your bank:

Tips:

1. Pick a monthly budget that you want to spend.

2. Assign your search marketing efforts to a staff member who has knowledge in this subject OR hire a consultant such as myself ;) (Honestly though, you will save yourself money and see much better results if you have someone who is educated in this field.)

3. Use a keyword tool, you can google “keyword tools” and there are plenty of free options out there along with Google’s own in house tool. This is a great tip especially when writing content rich copy to help with your seo and organic search results.

4. Monitor your search marketing and pay per click campaign progress weekly and atleast monthly as you will constantly be making tweaks and changes to your strategy.

5. Actually take action on this and make valid effort to incorporate this as part of your auto dealership digital marketing strategy.

I am going to stop this blog here and I will be back with a much more in depth post about search marketing and how you can kill it with your dealership efforts! For now, this will help provoke some thought.

Questions or need help? Reach out to me here.