Ryan Holtz Invited To Speak in Edmonton On A Panel Hosted By Vancouver Based Fashion Power-House Retailer, Kit & Ace

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When: April 27 @7:30pm
Location: Timbre Cowork
RSVP: kaitlyn.dorazio@kitandace.com

Some amazing folks at Kit and Ace have invited me to speak on a moderated panel alongside some heavy hitting decadent Edmonton business & creative peeps! I will be talking about how I stay mindful, focused and some tricks I use to travel and be on the go with ease! I am looking forward to this event as it will be the perfect mix of fashion, marketing, business, soul and just great vibes! Will be a fun event! Cashmere baby!

Ep 05: How Business Conference Attendees Can Maximize Their Experience

img_3717 In this episode of The Ryan Holtz Show, I talk about how business conference attendees can maximize their experience and get the most out of the conference. With so many conferences going on around the world in all industries, as a business owner or team member, you are always looking to keep up with industry news, new technology and change! Below are a few tips to get the most out of your next conference and also how to establish which conference is great for you!

5 Tips:

1. Search for the hash tag and see what conversation is happening prior to attending
2. Reach out to the speakers and read their bio’s and see what they are doing to help you decide the speaker session that is right for you.
3. Set out 3 or 4 goals you would like to take away from the conference that you can immediately execute on afterwards
4. Reach out to the event organizers prior to see why they chose to host the conference and what their motivation was
5. Get to the conference early!

What conferences do you like? Please let me know here and please tell me how you get prepared for a conference?

SPEAKING at DealerTalkX in Calgary October 6, 2016 | Calgary, Edmonton & Alberta Auto Dealers | Digital Marketing

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Where: Telus Spark Place (220 St Georges Dr NE, Calgary, AB T2E 5T2)
When: October 6 at 10:10am

Subject: Don’t Let “ROI” Crush Your Customers Expectations of Your Dealership To Be Creative Engaging and Innovative Through Your Digital Marketing Efforts.

I am truly excited and humbled to be among the speakers at this conference. Kijiji has done a great job of providing a event and forum to offer auto dealers in Toronto, Montreal and Calgary actionable items that they can literally go back to the dealership with and execute. There will be some amazing speakers such as Jon Montgomery, Olympic Gold Medalist and host of The Amazing Race.

If you would like to attend my presentation or have any questions, I do have a discount code that you can purchase tickets with. Please reach out me here.

See you in Calgary!

Instagram Stories OR Snapchat Stories? Or Both? Casey Neistat YouTube Fun!

*Please note, copyright belongs to Casey Neistat YouTube Channel*

I seen it coming! This all new update is a brilliant move by Instagram for several reasons! Being that Mark Zuckerberg, CEO of Facebook offered to purchase snapchat and was snubbed ultimately led to this. With Facebook’s current database of 1.5 billion and counting and Instagram with 500 million plus, this makes marketers, companies and people who have a substancial following on Instagram that much more drawm to use the platform.

What is Instagram Stories and How Does It Work?

In a nutshell, it allows you to take snapshots of your everyday activities and use emoji’s and various text to animate and have fun! Again, just like snapchat stories, they last 24 hours. To get a detailed description click here as Instagram beautiful lays out how stories works.

Now, first thing I thought was “good grief, another platform to keep up with and when in a live moment I want to share, how do I choose?” Well, after spending some good time I must admit I load up my live stories into Instagram and then download onto my Iphone Camera roll and syndicate through my camera roll onward to Snapchat memories. Some would call this a “snapchat sell-out” but for me, time is valuable, but I still want to maintain a presence on both.

Being a marketer and marketing agency owner, it is my opinion that Instagram stories is a massive opportunity to connect with your customers and friends in a much more intimate and authentic way ultimately increasing the bottom line. That being said, we cannot ignore how big Snapchat is and the young demographic that represents so much of our beautiful millennials.

To close this post, I suggest companies and people use both and figure out a good balance in your social selling strategy.

Come say hi on Instagram to me here and tell me what you think!

Search Marketing For Your 2015 Auto Dealership Digital Marketing Strategy…Grab a Coffee And Enjoy!

  

Touch ID, swipe to Google and enter your long tail search all of course from your smart phone. These are the first actions a car buyer takes on their “discovery” journey to find that perfect vehicle for their needs.

Depending on the research stage that the car buyer is in, often depends how deep they are searching. For example, if I am the customer and have recently decided that I am in the market for a car, I may do a “fat head” search like Toyota and then proceed to check out different models and options that Toyota offers. Now, assuming I am the same customer, I may have progressed in my reasearch and “discovery” stages and now am doing a long tail search like ”Toyota Rav 4 Edmonton” or “Chevrolet Silverado Double Cab Calgary”. It is imperative that as an auto dealer, you are understanding what your customers are searching and better yet, understanding that your   customers are getting much more sophisticated and detailed in their search. So many auto dealers are allocating huge budgets into purchasing “fat head” keywords like “Edmonton Ford” or “Calgary Toyota”. The reason these are so high in price is that you are competing with your competitors for these same words and is no different then a used car manager going to the auction and bidding on a unit and lands up paying too much because the bid went so high. Supply and demand.

Here are some tips to help you maximize your search marketing efforts to make sure your potential car buyer can find you for a price that does not break your bank:

Tips:

1. Pick a monthly budget that you want to spend.

2. Assign your search marketing efforts to a staff member who has knowledge in this subject OR hire a consultant such as myself ;) (Honestly though, you will save yourself money and see much better results if you have someone who is educated in this field.)

3. Use a keyword tool, you can google “keyword tools” and there are plenty of free options out there along with Google’s own in house tool. This is a great tip especially when writing content rich copy to help with your seo and organic search results.

4. Monitor your search marketing and pay per click campaign progress weekly and atleast monthly as you will constantly be making tweaks and changes to your strategy.

5. Actually take action on this and make valid effort to incorporate this as part of your auto dealership digital marketing strategy.

I am going to stop this blog here and I will be back with a much more in depth post about search marketing and how you can kill it with your dealership efforts! For now, this will help provoke some thought.

Questions or need help? Reach out to me here. 

(Video) What Time Is It? Time For The “Watch” Industry To Watch Out!

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Now, everyone knows I LOVE watches, both ladies and men’s. As a man I think of a watch as the perfect accessory to my fashion arsenal. When I travel to Toronto or Montreal and even here in Edmonton and Calgary, I love going to little boutique jewellery stores and seeing what all the watch designers have came out with.

Now, as a marketing company owner and a true marketer at heart, I am quite astonished as to how most of the luxury brands have really not adjusted to the digital marketing playing field.

Scott Galloway, marketing professor at New York University’s Stern School of Business talks about how the launch of the Apple watch could be a huge disruption in the luxury brand category in this video.

As Scott mentions, imagine if 10% of Apple’s IPhone customers bought the new watch? This would roughly equate to 30 million watches sold making Apple the number one selling brand of watches in their first year of sales. HUGE! I thought Apple was a computer company?! Keep your eyes open and “watch out!”

What do you think about the way watch brands are marketing? Is it sexy?

Tell me what you think here.