Instagram Stories OR Snapchat Stories? Or Both? Casey Neistat YouTube Fun!

*Please note, copyright belongs to Casey Neistat YouTube Channel*

I seen it coming! This all new update is a brilliant move by Instagram for several reasons! Being that Mark Zuckerberg, CEO of Facebook offered to purchase snapchat and was snubbed ultimately led to this. With Facebook’s current database of 1.5 billion and counting and Instagram with 500 million plus, this makes marketers, companies and people who have a substancial following on Instagram that much more drawm to use the platform.

What is Instagram Stories and How Does It Work?

In a nutshell, it allows you to take snapshots of your everyday activities and use emoji’s and various text to animate and have fun! Again, just like snapchat stories, they last 24 hours. To get a detailed description click here as Instagram beautiful lays out how stories works.

Now, first thing I thought was “good grief, another platform to keep up with and when in a live moment I want to share, how do I choose?” Well, after spending some good time I must admit I load up my live stories into Instagram and then download onto my Iphone Camera roll and syndicate through my camera roll onward to Snapchat memories. Some would call this a “snapchat sell-out” but for me, time is valuable, but I still want to maintain a presence on both.

Being a marketer and marketing agency owner, it is my opinion that Instagram stories is a massive opportunity to connect with your customers and friends in a much more intimate and authentic way ultimately increasing the bottom line. That being said, we cannot ignore how big Snapchat is and the young demographic that represents so much of our beautiful millennials.

To close this post, I suggest companies and people use both and figure out a good balance in your social selling strategy.

Come say hi on Instagram to me here and tell me what you think!

3 Reasons To Snapchat While Traveling | Amalfi Coast (Positano), Italy

Using Snapchat while traveling is a must! Recently, I was in the Amalfi Coast, Italy and had several people message me telling me certain places to visit and see. It really gave me a custom experience in my travels throughout Europe!

3 Snapchat tips:

1. Snapchat first thing in the morning telling people what your day looks like.
2. Ask your snapchat following a question like: “Where have you traveled?”
3. Try to add Geo-filters to the snapchat because it really authenticates where you have been!
4. Bonus tip: just follow me @RyanHoltz1

Overall, the beauty of snapchat is you can really get a different experience overall rather than just going somewhere. I had over 5,000 messages and snaps of people telling me where and what to experience. What ultimately was great, was local business in Europe that were locked into snapchat beefed up the experience tremendously!

VIDEO: Entrepreneur OR Job? | 5 Tips For Starting A Business

Many people are looking to take the plunge into starting a business. In 2016, literally anyone with an internet connection and smart phone has the opportunity to launch their own empire, literally from their house. In this video, I talk about why I started a business and the opportunities it has given me.

Below are 5 tips for starting a business:

1. Find your passion and fill a need
2. Be you and be authentic
3. Save 6 – 12 months worth of money so that if your business takes time to grow, you do not feel pressure from bills etc.
4. Talk to your partner about it as they are key in your success
5. Provide VALUE as nobody cares about you and your business, but more so how they benefit

Let me know if you have a job or your own business. if you found value, please like, comment and share!

Edmonton & Calgary Periscope & Instagram Auto Dealer Digital Marketing Workshop!

RH-MDA-Workshop
We did this workshop in December and as a result of it’s demand, we are doing the exact same thing, with different auto dealers!

With Instagram growing faster than any other social platform and search down 6% it is time to diversify your digital marketing strategy!

Edmonton | February 4, 2016
Calgary | February 5, 2016

We will learn how to:

1. Setup periscope for the dealership
2. Setup Instagram advertising and an account for the dealership
3. Go over case studies and examples of how both Periscope and Instagram can be used in the dealership daily to market and connect with customers both in sales and service
4. Go over content creation and graphic design to ensure your visuals will be noticed by car buyers
5. Review of best practices for both Periscope and Instagram
6. Psychology as to why Instagram has almost 30 times the engagement rate of Facebook and why Periscope has taken off allowing people to see the world all through your mobile device in real time
7. Review of digital spend and overall integration into your current digital strategy

BE PREPARED by:

1. Having both periscope and Instagram downloaded on your mobile device
2. A rough draft of your current digital strategy
3. Having a mobile phone charged and ready
4. A great and fun attitude as this will be full of participation and group fun

Register here.

WORKSHOP: Auto Dealers Using Periscope & Instagram Advertising For Your Dealership Digital Marketing Strategy in Edmonton & Calgary

RH-MDA-Workshop
With Instagram growing faster than any other social platform and search down 6% it is time to diversify your digital marketing strategy!

Edmonton | December 16, 2015
Calgary | December 17, 2015

We will learn how to:

1. Setup periscope for the dealership
2. Setup Instagram advertising and an account for the dealership
3. Go over case studies and examples of how both Periscope and Instagram can be used in the dealership daily to market and connect with customers both in sales and service
4. Go over content creation and graphic design to ensure your visuals will be noticed by car buyers
5. Review of best practices for both Periscope and Instagram
6. Psychology as to why Instagram has almost 30 times the engagement rate of Facebook and why Periscope has taken off allowing people to see the world all through your mobile device in real time
7. Review of digital spend and overall integration into your current digital strategy

BE PREPARED by:

1. Having both periscope and Instagram downloaded on your mobile device
2. A rough draft of your current digital strategy
3. Having a mobile phone charged and ready
4. A great and fun attitude as this will be full of participation and group fun

Register here. or text 780.218.5899 with any questions!

Marketing Gap Between The Best And The Rest is Widening For Businesses…..Including Car Dealerships, Jewelry Stores and Realtors!

Amazing! In the last month I have had client acquisitions and so many great conversations with brilliant minds. We have noticed that customers and clients have educated themselves even more! The playing field for business and audience is completely level, so much that the prospective client is choosing whether or not to allow access. On demand, on time and on point is the expectation. What I love is the client is now the auditor of performance, which it always should have been. Clients are keeping their marketing team honest and to a high standard!

Whether you are a car dealership, jewelry store owner or Realtor, the field is dead even and the deciding factor is held all within the client’s control.

My questions to you is: What are you doing to get better OR How are you taking advantage of this amazing opportunity to reach so many people with a few clicks!

Talk to me here or text me 780.218.5899 – I would love to hear your thoughts!

aSK ME Episode 1: How Do I Market My Small Business Or Auto Dealership With No Money?

I get asked this question ALL the time! It is a great question, small businesses are to small to be big and to big to be small which puts you in that small tiny lonely place! The good news is that there are so many FREE ways to get the word out online about your product or service. Many business owners number one struggle is time management. The number one question is “Ryan where do I find time to manage all my social media and online assets and still keep my customers happy?!” My answer is:

This comes with the territory of owning any kind of business in 2015 with the internet and social media revolution. Even auto dealerships which are million dollar entities struggle with finding skilled staff to be responsible for social media, video marketing and website management that includes search engine marketing and search engine optimization.

Here are a few tips:

1. Start small, open up a Facebook, Twitter and Instagram account.
2. Get familiar with each social platform prior to creating or calling me to activate a kick ass online marketing strategy!
3. If you have any staff, try to decipher if any of them have the skills to help you with your online reputation management
4. Seek training and education, you can contact me HERE to see when my next online social media marketing workshop is. Additionally I can provide your team with hands on training mixed with corporate and a ton of fun team building!
5. Start posting some content such as local weather, jokes, questions, educational articles to get your customers attention

I am going to cut the post here and hedge my bet to have you watch the above video.

What is YOUR question? Ask me and I would love to answer!

aSK ME Any Questions About Marketing or Social Media AND I will Answer! Helping you gain momentum with your business digital marketing goals!

RH-ASKME

Hey! Glad you stopped by and hope you have a question to ASK ME! I love what I do as the proud owner of my company. Furthermore, I love helping and educating people who own businesses or simply looking to brand themselves. Yes, it is true that I have found a niche within the automotive marketing and dealership community, however I have clients ranging from ice cream shops to jewellery trade shows and everything in between. THIS IS NOT intended to be an advertisement to get new business but rather a fun resource to put your questions out there and get some great answers!

Why am I encouraging to you to ASK ME? Happy you asked, the answer is quite simple, I literally get 100′s of questions through text, email or social media from business owners or entrepreneurial hopefuls ranging from basic to very advanced questions. As a result of this, I want to open it up to the general public with simple and casual context to literally ask your questions!

Need some inspiration on what to ask? See below for the top 18 digital marketing questions that I get asked on a daily basis, don’t be shy and remember, just ask!

Top 18 Questions:

1. Why is it important to gauge my website metrics in the first place?
2. How can I connect Google Analytics to my website?
3. What are Google Analytics ‘Goals’ and why should I use them?
4. Does Social Media Really Sell Stuff?
5. Who should I task with my social media accounts?
6. Should I hire an outside social media or digital marketing agency?
7. Which social media platforms should I be on for my business?
8. Where do I find time to post and generate content?
9. How many times a day should I post?
10. How important is video marketing and should I be doing this?
11. How big is mobile advertising and is it very expensive?
12. What kind of content should I be creating?
13. What is a content calendar?
14. What is website mobile optimization?
15. What is search engine optimization? (SEO)
16. How much should I be spending on my digital advertising?
17. Is Traditional marketing dead?
18. Who can I trust with my online store front?

By now your mind should be warming up with all kinds of questions ranging from pay per click advertising to YouTube video advertising and everything in between. Don’t get me wrong, I do this all day everyday and consensus with clients and peers is that much of this has happened so fast and is quite overwhelming to take in! Think about the smart phone and how it has totally consumed our life and in a very short time. Think about the blackberry a few years back all the way to Android and Iphone most recently. The good news is that we are in a revolution of change, literally how we communicate as human beings has changes at unimaginable lengths. If we are a business and trying to market a product or service to a potential customer, we must figure out how they like to communicate and then create a message in the context in which THEY want to digest it. Something to think about!

I am going to wrap up this post with a couple key digital marketing statistics below, ASK ME a question and I will answer :)

Digital Marketing Appetizers To Get Your Pallet Wet:

1. 54% of B2B marketers said they have generated leads from social media.
2. Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. Reddit and StumbleUpon drive the least engaged visitors.
3. Just 18% of consumers trust posts by brands or companies on social sites like Facebook and Twitter.
4. For the first time, marketers spent more to advertise on the Internet (a total of $42.8 billion) than they did for broadcast television in 2013.
5. There is 50% crossover of members on Instagram and Twitter.
6. Facebook posts with less than 250 characters get 60% more engagement.
7. YouTube reaches more U.S. adults 18-24 years old than any cable network.

Our Latest Web Design/Development Project For Motor Dealers Association Of Alberta

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Super proud and humbled to execute and develop the brand new website for Motor Dealers Association of Alberta. With an auto association that is progressive and forward-thinking like the MDA of Alberta, they wanted their website freshened up a little bit!

This new website will help to provide as a resource for auto dealers and associate members as a online meeting place to get information and have open dialogue. It is also just in time for the amazing western dealer summit that is coming up this September! Check out the conference here.

Below are a few features:

1. Custom website design
2. Online registration forms for events, classes, and membership option with Stripe payment gateway integration.
3. Directories for industry partners, associate members, and dealer members.
4. Careers section for job postings with custom user role for dealer members to login and post their own job listings.
5. Archived MDA bulletins and dealer roster available to registered members
6. Blog section for industry news
7. Events listing with online registration and payment options

In a time that the internet is booming, organizations ranging from non for profit all the way to associations and auto dealerships, are really putting in effort to make sure their online presence is the best that it can be.

Check out their new website here and let me know what you think!
As always, text or call me at 780.218.5899 with questions about all your online marketing needs!

Have an amazing day!

Reactvertising “Workshop” for Edmonton & Calgary Auto Dealers “AKA” Marketing In Real Time!

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The days of “we can respond when we get into the dealership tomorrow” are short lived! Welcome to the world of REAL TIME and high expectation marketing requested from your very own past, present and future car buyers. In this workshop we will explore:

1. What exactly is “Reactvertising” and marketing in real time How can you create micro content that is ready to “react” to the current event that is unfolding NOW
2. Other brands that are increasing audience numbers in droves Specific scenarios of car buyers who are converting and focusing their attention to “reactvertising” style marketing
3. How to be ready and on stand by when there is a current event or season finale hit show drawing in millions of eyeballs
4. How to create a real time marketing strategy focused on current, relevant trends and immediate feedback from customers

The Goal: To connect with consumers who are in the market now, in REAL TIME.

What YOU Need To Bring:
1. Current dealership’s digital strategy
2. Laptop
3. Thinking cap

*******Please note*******

This workshop is interactive with group participation and round table conversation. This helps to get the creative juices flowing!

Contact me to register and for more information!