Ep 04: Are You “Networking” Or “Not Working” for Business?

img_3717 In this episode of The Ryan Holtz Show, I talk about networking or not working for business. This subject is of very much debate. New business owners and business owners looking to expand their contacts or reach will often attend networking events. Usually the feedback after doing so is mixed.

Some points I discuss in this episode are:

1. Time management
2. Value of the networking group and associated sponsors
3. B2B instead of B2C
4. Your goals and what you are trying to get out of the group

If you are part of a networking group that you get tons of value, please message me here so I can add the group to the list and also give a shout out.

Are you “networking” or “not working”?

I would love to know!

Facebook Live Ups The Anti With Two Person Interview Style Broadcasts and Waiting Rooms!

IMG_1624 Wow! Facebook Live is pushing hard to disrupt Periscope and main stream television and news cable networks! Since launching their video live streaming service, they have had great success being featured in several hot button news stories along with their existing user base gobbling up the new feature!

In an effort to dominate the online social media space, both personally and professionally, Facebook has been impressive as they have diversified their product offering and really utilized their 1 billion plus users.

Some of the ways businesses are making use of Facebook Live are:

1. Behind the scenes sneak peeks
2. Customer Q & A mixed with frequently asked questions
3. Product reviews
4. How to segments
5. Employee spotlights

With instant access to people’s lives and everyday experiences, Facebook Live has taken full advantage of people’s desire to see through their friends eyes or smartphone camera! Offering live maps to see all the live broadcasts from around the world literally grants people an un-edited and raw unique experience.

I think this new update by Facebook just solidifies where we are headed. Everyone who has a smart phone literally is their own media.

What do you think about the new update?

Come drop me a line here.

Internet Marketing And Cooking Make The Perfect Couple!

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With cooking, we all have taste buds that chefs capitalize on by using ingredients that will ignite emotion, reaction and taste! When you sit down to have a nice meal, you are anxious for that plate to come. The first subconscious emotion that is ignited is what you see. Presentation such as the food layout on the plate allows your senses to organize and give focus to each one. The second emotion that ignites is smell, sometimes this may come before the vision, but you get my drift.

As humans we do judge a book by it’s cover and perception is reality in some cases. Even though that food may have an incredible taste, if it looks like garbage and laid out all over the place, we will often dismiss it and be totally turned off.

Marketing is no different in that whatever we are trying to “market” not only should be clear, beautifully laid out, but also be of substance and a clear message. It is simple, we are trying to get the attention of a person and therefore need to first understand what that person wants and sometimes try and figure their wants before they do. This is a science of psychology and should be thought about before we get into the kitchen whether it be to create a palette dripping worthy plate or an amazing remarkable specific marketing campaign.

What wets your palette? Would love to know!

Apple Car Play, Sirius XM Radio, Google Android Auto and Howard Stern! What Is The Future of Radio?



Image Taken From Bloomberg News



I recently was reading an article on Bloomberg News, one of my fave news apps for Iphone 6 Plus! What caught my attention was the words “Howard Stern” and the troubles he is having with SiriusXM radio. Good ol Howard! 

If you look at the graph up top you will see that in 2014, 16 million vehicles were sold in the United States and 11 million came pre-installed with SiriusXM radio! Now, for normal radio stations what does this mean for audience and listeners when people commuting to and from work have an abundance of listening options right at their finger tips. Sirius’s subscriber model is impressive and done extremely well, so well, that companies like Google and Apple have started to dip their feet in the market place with Car play and Android Auto.

If you would like to read the full article from Bloomberg, you can do so Here.

Do you listen to normal radio? Do you love SiriusXM? What are your thoughts? Something to think about!

What Was The Name of Your Car Salesperson? …….Car Sales in Thirds….

CarSalesThirds

So with everything that is happening with the internet and automotive industry it is absolutely astonishing that alot of our sales process has not changed. Back in the day you would get them in the door and try to close. Assuming you gave them good service, they would most likely come back and buy from you.

Welcome to 2014 and the new age sales consultant. We know that statistically car buyers choose whether they would return and purchase based on how they were treated AFTER the sale. In fact almost 62% of car buyers state this.

Have you ever asked your friend after they purchased a vehicle “Where did you buy your car from?” Most people will remember that and tell you “XYZ Dealership” but if you ask that same person “What was the name of the salesperson who sold you the car?” It is amazing that if it is 60 days after the purchase less than 25% of customers remember. WOW!

If we can think of the sales process in thirds:

1/3 is getting them in the door
2/3 making the sale happen
3/3 how we touch and communicate with the customer AFTER the sale

In closing, it has never been more important to make a good impression but to continue making that impression. After all, customers tend to be buying a new vehicle and switching it out 18-24 months later. You might want to factor this in.

How do you communicate with the car buyer after the sale has been made?

I am excited for the new car sales person as the focus is for the long haul, not the quick sale!