Nobody Loves an Advertisement, They Love A Story #MarketingTips

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Nobody Loves an Advertisement, They Love A Story

I know, right?! People still seem to get taken back by this statement when I say it. I stand firmly behind it, the days of getting sold are coming to a very abrupt end. Inbound is making up a ton of the leads that are transpiring into the almighty sale. Think of it logically…..do you really wake up in the morning and confess your love for that first advertisement that appears in your Facebook news feed or that little mobile banner ad on your local weather app while you are on the toilet?! Hell NO! I know you do not. We are slowly trained to condition our brains to avoid the advertisements UNLESS we are choosing to make the decision to pursue the product on our own accord. Funny how that works, EH?

Now, let’s wake up again and start over, when you see that furry little kitty or puppy post on your Facebook, Twitter or Instagram feed, you tend to smile and even share that onto your almighty timeline…why, I wonder?! That is because it evoked some sort of emotion to make you feel compelled to relate with the piece of content or post. That little kitty or puppy automatically reminds you of your own pet, or a pet that you recently lost or a friend’s pet, it helps your mind automatically correlate to a certain feeling, time and emotion. This is what we call storytelling, the ability to articulate a thought, idea or opinion and convey the message through the proper context. Since we were young, all we did was read stories, so our minds are trained right off the hop to love and appreciate a great story that does not start with a pitch!

How does this relate to your business, whether that be an auto dealership, real estate brokerage or just your local cookie company? It relates because you have a product or service and simply want people to be interested enough to come in and try it out. The “sell” is really the story as to why they should come in and spend their hard cold cash on your product or service.

Things to consider when crafting your story as to why people should come in and check out your product:

1. Who would my product or service benefit? (No, not everybody, be more specific)
2. What need or desire does my product fulfill?
3. Who is a large segment of my buyers? (age, location, interest, etc.hbb)
4. Which platforms am I going to use to share my content? (Facebook, Twitter, Instagram, Snapchat etc.)
5. What is the proper context to syndicate my content? (If your customer is on Facebook, but you are pushing out on Instagram, then clearly, not good)

In 2017, contextual marketing is more and more relevant as the days of “spray and pray” marketing to the masses are coming to a close, it is all about personalization and even though it creates a crap load more work up front, the results on the back end will be very pleasing.

Let me know your thoughts! Do you love an ad?

VIDEO: Entrepreneur OR Job? | 5 Tips For Starting A Business

Many people are looking to take the plunge into starting a business. In 2016, literally anyone with an internet connection and smart phone has the opportunity to launch their own empire, literally from their house. In this video, I talk about why I started a business and the opportunities it has given me.

Below are 5 tips for starting a business:

1. Find your passion and fill a need
2. Be you and be authentic
3. Save 6 – 12 months worth of money so that if your business takes time to grow, you do not feel pressure from bills etc.
4. Talk to your partner about it as they are key in your success
5. Provide VALUE as nobody cares about you and your business, but more so how they benefit

Let me know if you have a job or your own business. if you found value, please like, comment and share!

My Interview On 401 Radio’s Biz Talk With Corrine Dayman Talking About Feet, Social Media And How People And Businesses Are Communicating Via Web, All in Toronto!

So refreshing is the words I would use to describe my most recent radio interview while I was in Toronto to speak at The Canadian Jewellery Expos and Canadian Jewellery group shows. Corrine Dayman had opened up the show by telling me how she came across my article in the Canadian Jewellery Magazine.

We talked about how social media needs to be sexy and fun. In 2015, the way humans are communicating both personally and professionally has changed immensely, therefore the way we market our business has to match the context in which we communicate. I absolutely love what former CEO of Burberry Angela Ahrendts does with brands allowing their story to be told through digital mediums, it is quite amazing actually. Owners of businesses, whether they be jewellery store owners or car dealership owners are all struggling to find that grasp on how to properly tell their story with good content in a digital context.

Some advice I would give to business owners is to take your time and before making the first move, figure out what your current story is and most of all, who your current customer is.

Ex: If I am selling cars and I figure out that my current car buyer is shopping heavy using digital and third party websites to do their research, I would then try and match that path to purchase by gently tapping them through my digital arm whether it be Facebook, Google, Twitter, Instagram or whatever!

We are mobile, we are on the move, we have less time, we have more choices, therefore if we are in business, we must keep up with our customers or risk not being there when they need us. Remember, the customer is in complete control, not us!

Need some help with your online marketing? Need a website or app? Need some staff training in personal branding? Maybe just need to chat? Either way, reach out to me here :)

Reactvertising “Workshop” for Edmonton & Calgary Auto Dealers “AKA” Marketing In Real Time!

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The days of “we can respond when we get into the dealership tomorrow” are short lived! Welcome to the world of REAL TIME and high expectation marketing requested from your very own past, present and future car buyers. In this workshop we will explore:

1. What exactly is “Reactvertising” and marketing in real time How can you create micro content that is ready to “react” to the current event that is unfolding NOW
2. Other brands that are increasing audience numbers in droves Specific scenarios of car buyers who are converting and focusing their attention to “reactvertising” style marketing
3. How to be ready and on stand by when there is a current event or season finale hit show drawing in millions of eyeballs
4. How to create a real time marketing strategy focused on current, relevant trends and immediate feedback from customers

The Goal: To connect with consumers who are in the market now, in REAL TIME.

What YOU Need To Bring:
1. Current dealership’s digital strategy
2. Laptop
3. Thinking cap

*******Please note*******

This workshop is interactive with group participation and round table conversation. This helps to get the creative juices flowing!

Contact me to register and for more information!

Hey Auto Dealer, Sell Me A Car Through Text Message!

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With so much training being offered for phone and sales, there is a huge under tone when it comes to how car buyers want to communicate. EVERYONE has said the phrase “Just Send Me A Text”.

In a small poll I took with some of my auto dealership clients, I asked the product advisors/sales associates when they communicate with a car buyer, what percentage is done through text message? The answer: 63% On average! - WOW!

Have a look at this article written in the Automotive News.

So, the question is:

As a car dealer, what kind of support/training are you providing to your sales staff to be equipped with the very best in mobile technology, but also text communication skills!

It is 2015 and I am sure we can all agree that voice to voice phone time has decreased!

So, I will end off by saying: “Send Me A Text” and ask how I can help assist your sales teams understand technology and proper texting.

What do you think about texting?