I am going to get straight to the point. Everyone would agree that in today’s digital space, people are shopping for vehicles online in the masses. When someone lands on your web page and shows…
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Car Dealers think that they shouldn’t be on Twitter? Really?! Wake Up!
Working at a dealership and in the automotive industry I often hear things like: “What is this Tweezer, Twotter, Twitter thing?” or “This is just another fad or cash grab like that factbook, facebook thing.”…
“5 Jabs and a Right Hook”…..Why I love Gary Vaynerchuk!
“5 Jabs and a Right Hook”…..Why I love Gary Vaynerchuk! Anyone who has heard me speak or talked to me for more than 75 seconds has heard me say “5 Jabs and a Right Hook”….
Grove Cruise Poker Run was a SMASH!!!!
Wow! I must say this year’s grove cruise poker run in Spruce Grove, AB was a first for myself and Zender Ford. I was not sure what to expect and wanted to make sure that…
Interview with Jack Palazzolo, Vice President of Marketing for Ford Canada
I had the pleasure of interviewing Jack Palazzolo, vice president of marketing for Ford Canada while he was here at the Edmonton motor show back in April to unveil the highly anticipated Ford Atlas. It…
Automotive News Article
I had the pleasure of being featured in The Automotive News, the auto industry’s most trusted and leading publication recently. I covered the finer points of bringing social media to the forefront of your business…
