Working at a dealership and in the automotive industry I often hear things like: “What is this Tweezer, Twotter, Twitter thing?” or “This is just another fad or cash grab like that factbook, facebook thing.”
WOW! Truth is, that from the dealer perspective we are still trying to understand how Social Media and Twitter in particular can be adopted into our automotive culture and furthermore our dealer culture. Anybody or anyone who has ever worked in the automotive industry knows that dealers base everything on the “month”. Most dealers do not understand how Twitter can result in sales for the dealership.
Here are some facts directly from Twitter themselves on statistics of people who are using their platform:
-30.4 Million users have one or more vehicle in the household
-7.4 Million people plan to purchase a vehicle in the next 6 months
-2.2 Million people plan to purchase hybrid vehicle in the next 6 months
-5 Million people searched for vehicle info in last 6 months
-11.6 Million people have a household income of 100k plus
All in all if you are a dealer and do not see the value or importance of having a great Social Media strategy incorporated into your current marketing strategy you simply are not awake! No, tasking your son, daughter, cousin, wife, husband or friend with managing your brand will not cut it. Dealers who are executing this useful tool are doing hundreds of thousands in gross every fiscal year so this requires a highly skilled professional who knows their stuff.
Over and Out.