Keynote Speaker: Recreational Vehicle Dealers Association of Saskatchewan & Ontario | Digital Marketing

Back to school for the kids and back to busy for the adults! September brings us into fall and our beloved holiday season full of activities and events! I am delighted to be a keynote speak for The Recreational Vehicle Dealers Association of Saskatchewan and Ontario in September. Working with the Recreational Vehicle Dealers Association of Canada has been amazing and a ton of fun. It has introduced my company into the RV industry. Working with some of the RV dealers has been thought provoking and igniting as they to have customers that are shifting to digital at high numbers during their discovery portion of their RV search. I always like to say in my presentations that marketing to a buyer when they are about to make the purchase is simply to late. We must market to them prior.

I recently just got back from making my keynote presentation in Regina for the RVDA of Saskatchewan and it was an amazing group to speak too. Many of the RV dealers agreed that digital is where they need to go, but some simply felt overwhelmed and unsure of how they should go about it. It all really starts with getting educated and learning first steps of transferring your advertising budget into digital.

I will be speaking to RV Dealers in and around Toronto and Ottawa about how they can use social media and digital marketing to increase their online foot print and sales.

Anyhow, message me here if you have any questions.

Featured in the article “Social Strategy” by The Canadian Auto Dealer Magazine in their November/December issue

I was Featured in this article "Social Strategy" by The Canadian Auto Dealer Magazine alongside Paul Potratz.

I was Featured in this article “Social Strategy” by The Canadian Auto Dealer Magazine alongside Paul Potratz.

Very humbled and honored to be featured in this article. The team over at Canadian Auto Dealer magazine had reached out wanting to write a piece about social media implementation inside of the dealership. As I have said from the beginning, Social Media just by itself will not accomplish the goals you set out to conquer. A “mutual fund” type approach will allow you to diversify all of your marketing mediums in their own individual right working together for the ultimate goal: One voice, one sound ALWAYS.

Engagement and talking with people is what it is all about. I truly believe that customers are just bored and fed up with the traditional style marketing that dealerships have been doing for years and years. The way a human consumes their data has literally changed so in EVERY industry they must learn to grow and adapt. In my opinion, your customer leads the way and tells you exactly what they want, you just have to have an open mind to be able to listen to them!

I LOVE the automotive industry because it is ever changing and has so much room for growth and potential. I started in this industry just one year ago TODAY and have immensely enjoyed the journey. I have yet to even touch the surface and look forward to the challenges and growth ahead!

Hope you enjoyed the article and big shout out to the team over at The Canadian Auto Dealer Magazine. This has been a fantastic article and read.

To read the full article click here and go to Page 46