Calgary & Edmonton Auto Marketing Dealer Workshop: Roll Over Some Of Those “TV, Radio & Print” Ad Dollars Into Your Own Dealership LIVE Broadcast Using Facebook Live, Instagram & Snapchat Stories


Edmonton | Thursday, September 22

Calgary | Friday, September 23

Did you know that people watch LIVE Video 3x more then normal video?

1.Overview of Facebook Live, Instagram Stories, Snapchat Stories
2.Live video consumption stats compared against all major media outlets
3.Best practices & tips for how to implement inside of the dealership
4.Extensive content plan to keep your dealerships marketing and sales objectives in line with your “LIVE” audience
5.Some equipment suggestions to put that “professional” touch on your “Live” broadcasts
6.Examples of other dealers who are using Live Streaming to increase sales both in service and sales departments

This one day workshop would be useful for sales managers, service managers, dealer principles and marketing personnel. To ensure success and value, make sure that you have a basic understanding of Facebook, Instagram and Snapchat platforms and have dealership accounts created! As alway’s there will be emphasis on GROUP participation and therefore expect to be apart of the conversation and activities.

Register here.

WORKSHOP: Auto Dealers Using Periscope & Instagram Advertising For Your Dealership Digital Marketing Strategy in Edmonton & Calgary

With Instagram growing faster than any other social platform and search down 6% it is time to diversify your digital marketing strategy!

Edmonton | December 16, 2015
Calgary | December 17, 2015

We will learn how to:

1. Setup periscope for the dealership
2. Setup Instagram advertising and an account for the dealership
3. Go over case studies and examples of how both Periscope and Instagram can be used in the dealership daily to market and connect with customers both in sales and service
4. Go over content creation and graphic design to ensure your visuals will be noticed by car buyers
5. Review of best practices for both Periscope and Instagram
6. Psychology as to why Instagram has almost 30 times the engagement rate of Facebook and why Periscope has taken off allowing people to see the world all through your mobile device in real time
7. Review of digital spend and overall integration into your current digital strategy


1. Having both periscope and Instagram downloaded on your mobile device
2. A rough draft of your current digital strategy
3. Having a mobile phone charged and ready
4. A great and fun attitude as this will be full of participation and group fun

Register here. or text 780.218.5899 with any questions!

Western Canadian Dealer Summit at The Wynn in Las Vegas!

Chad Zender  of Zender Ford holding up my underwear at The Wynn in Las Vegas.

Chad Zender of Zender Ford holding up my underwear at The Wynn in Las Vegas.

WOW is all I have to say about this event put on by The Alberta Motor Dealers Association, New Car Dealers Association of British Columbia and the Saskatchewan Car Dealers Association. This summit was the first time ever that three provincial car dealers associations have collaborated to put on a event like this. The speaker line up was great and even had Al Awadia from Google and reality tv star Danny Kokker from Kounts Kustoms as a keynote.

I was humbled to be apart of this event and be asked to speak. This conference was truly educational and packed with great digital marketing information for car dealers to bring back home and immediately implement inside of their dealerships. We all know that 5 or so years ago the average amount of showrooms a buyer would visit prior to purchase was in the neighbourhood of 5 and today that number is one. A speaker at the conference mentioned that the average amount of websites visited prior to purchase is roughly 18.2 which means that the buyer in the online space has tripled the amount of showrooms they visit, ONLINE showrooms that is! Statistics like this is why conferences like this one are so important and viable to the success of car dealers.

I am going to keep this blog post short. If you did not attend this year, looking forward to seeing you next year. If you would like further information on the Western Dealer Summit, click here.