New Google Ad Function Allows Gen Y Car Buyers A Direct Path To The Car Sale Using Text Messaging | Canadian Auto Dealer Marketing

screenshot-2016-11-19-16-24-00 Purchasing a vehicle just got intense, but wasn’t it already? Gen Y’s expectation of the dealer and manufacturer just got heightened. No more tacky “on hold” phone music while you wait for the secretary to scramble and find a sales person to take your “UP”. Text messaging is a function that has truly changed how we communicate as a culture and world. It allows us to multi-task and talk to many people at one time without being bogged down by the old school phone call and voice to voice. I did a workshop on this very sales technique through The Motor Dealers Association of Alberta last year where we talked about CRM systems lack of ability to follow conversations between car buyers and sales people that were within the text messaging environment.

In an article written by Vince Bond from the Automotive News, he interviewed Kia’s Head of Digital Marketing David Schoonover and asked why he thought text messaging was so intricate in landing the sale. Read the article here. In the article Kia talks about how they understand that Gen Y simply does not want to wait on the phone for 5 minutes and the expectation has changed.

In the automotive marketing workshops and seminars that we do, we always stress the importance of understanding what the car buyer needs and the preferred context they want to communicate in. So important in 2016!

If your dealerships has questions or would like training on how to use texting and text ads to land more deals, reach out to us here.

Also a huge shout out to Platinum Mitsubishi for allowing us to use a screenshot from their recent Google Text Ads.

aSK ME Any Questions About Marketing or Social Media AND I will Answer! Helping you gain momentum with your business digital marketing goals!

RH-ASKME

Hey! Glad you stopped by and hope you have a question to ASK ME! I love what I do as the proud owner of my company. Furthermore, I love helping and educating people who own businesses or simply looking to brand themselves. Yes, it is true that I have found a niche within the automotive marketing and dealership community, however I have clients ranging from ice cream shops to jewellery trade shows and everything in between. THIS IS NOT intended to be an advertisement to get new business but rather a fun resource to put your questions out there and get some great answers!

Why am I encouraging to you to ASK ME? Happy you asked, the answer is quite simple, I literally get 100′s of questions through text, email or social media from business owners or entrepreneurial hopefuls ranging from basic to very advanced questions. As a result of this, I want to open it up to the general public with simple and casual context to literally ask your questions!

Need some inspiration on what to ask? See below for the top 18 digital marketing questions that I get asked on a daily basis, don’t be shy and remember, just ask!

Top 18 Questions:

1. Why is it important to gauge my website metrics in the first place?
2. How can I connect Google Analytics to my website?
3. What are Google Analytics ‘Goals’ and why should I use them?
4. Does Social Media Really Sell Stuff?
5. Who should I task with my social media accounts?
6. Should I hire an outside social media or digital marketing agency?
7. Which social media platforms should I be on for my business?
8. Where do I find time to post and generate content?
9. How many times a day should I post?
10. How important is video marketing and should I be doing this?
11. How big is mobile advertising and is it very expensive?
12. What kind of content should I be creating?
13. What is a content calendar?
14. What is website mobile optimization?
15. What is search engine optimization? (SEO)
16. How much should I be spending on my digital advertising?
17. Is Traditional marketing dead?
18. Who can I trust with my online store front?

By now your mind should be warming up with all kinds of questions ranging from pay per click advertising to YouTube video advertising and everything in between. Don’t get me wrong, I do this all day everyday and consensus with clients and peers is that much of this has happened so fast and is quite overwhelming to take in! Think about the smart phone and how it has totally consumed our life and in a very short time. Think about the blackberry a few years back all the way to Android and Iphone most recently. The good news is that we are in a revolution of change, literally how we communicate as human beings has changes at unimaginable lengths. If we are a business and trying to market a product or service to a potential customer, we must figure out how they like to communicate and then create a message in the context in which THEY want to digest it. Something to think about!

I am going to wrap up this post with a couple key digital marketing statistics below, ASK ME a question and I will answer :)

Digital Marketing Appetizers To Get Your Pallet Wet:

1. 54% of B2B marketers said they have generated leads from social media.
2. Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. Reddit and StumbleUpon drive the least engaged visitors.
3. Just 18% of consumers trust posts by brands or companies on social sites like Facebook and Twitter.
4. For the first time, marketers spent more to advertise on the Internet (a total of $42.8 billion) than they did for broadcast television in 2013.
5. There is 50% crossover of members on Instagram and Twitter.
6. Facebook posts with less than 250 characters get 60% more engagement.
7. YouTube reaches more U.S. adults 18-24 years old than any cable network.

Workshop: “Google Analytics For Auto Dealerships” in Edmonton April 23 and Calgary April 24

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Google Analytics ADVANCED – “Conversions, Segments, Landing Pages, Multiple Goal Conversion Tracking & Long Tail Search”

2015 brings even more mobile and internet influence in the auto industry. The days of “let’s see if this works” with no way of tracking are over and this is great news! Come indulge in a day of Google Analytics, Automotive Marketing and a ton of laughter!

You will learn about:

  • Conversions and Segments
  • Multiple Goal Conversion Tracking
  • Long Tail Search and Landing Pages
  • Cross domain tracking and how to setup advanced segments and specific promos targeted by your respective dealer
  • Setup of third party advertisements and how to track directly back to your website and effectiveness

  • You should have a basic to intermediate understanding of Google Analytics to achieve the highest value from this workshop. By the end of this workshop you will have a general understanding of the above outline.

    What You Need To Bring:

  • Most recent 30 day report of your Google Analytics
  • Your Google Analytics account username and password (You can retrieve this from your website provider with no questions asked)


  • Register here.

    Workshop Alert: “Auto Dealership Website Google Analytics” In Calgary & Edmonton

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    Dealership Website Google Analytics

    Do You Know How To Read Your Dealerships Website Google Analytics? Do You Even Have Access To These? With Car Buyers Visiting 18 Plus Websites Prior To Contacting You, Your Website Is Your Online Showroom And You MUST Know What Your Online Showroom Traffic Is Doing And How They Got To You.

    You will learn:

    How to access your google analytics
    How to read and segment your report based on date, time and traffic sources
    How to measure success of your pay per click ad campaigns
    How to understand metrics like clicks, conversions, active sessions, bounce rate, unique visitors
    How to AUDIT your website provider and third party vendors by cross referencing their reports with your GOOGLE traffic report
    What questions you should be asking when selecting a website or pay per click vendor
    How to break down this report in a “easy to understand” format to assist management with marketing and advertising decisions
    How to use this report to make sure you are fully prepared when meeting with vendors
    How to read graphs generated
    How to segment your report based on mobile traffic, referral sources and even social media traffic
    How to setup google analytics
    We will do a LIVE audit of a active website to ensure full understanding

    Prior to attending, YOU must have access to your analytics by contacting your website vendor to obtain usernames and passwords to grant you access. PLEASE NOTE every website vendor should make this available to you as you own the right to access your own analytics on the back end of your website.

    By the end of this workshop, you will understand the basics of google analytics along with the relevancy and importance of interpreting this data to ultimately help you make better decisions when setting up ad campaigns and executing your digital marketing initiatives.

    Register here.