I am very pleased to be invited by Jim Ziegler to be a guest speaker at The Sales Management Super Conference in Dallas,TX this May. This conference will be a great resource for automotive dealers in North America and I am excited to add some value to it. Please feel free to comment below or reach out to me. This conference will be spectacular!
Archives for February 2014
From early on as children us adults loved to hear stories. In fact, if we can remember when our teachers would try to give a lecture, they would often try to evoke emotion by telling us a story. We are all very visual and can appreciate a well spoken or written story.
In many of my speeches or digital marketing workshops, I often use the statement: “In marketing, we either make people laugh or cry, if we do neither, then what was the point?!” The reason I say this, is because in todays modern world with web 2.0 and technology, it is so loud, the only thing we will remember and make us care is if some sort of emotion was felt.
Whether you are a auto dealership or a realtor or small to mid sized business looking to implement strategy into your marketing, ask yourself this question: “Who as a human being is my customer?” Once you figure that out, then focus on a campaign that will have messaging that speaks to them.
Content marketing is one of my favourite types of marketing because it is subliminal and provides value to the customer or client. Most business owners simply want to go the quick route and do the “ask” when in fact all that will do to their customer is push them away, because all they get is asked.
Content marketing provides a resource to the customer and makes them care about you and your business because you have shown care to them.
A auto dealership here in Edmonton or Calgary decides to create a quick little YouTube video about tires and the advantages/disadvantages between winter and all season tires. Now for someone like me who is by no means a tire expert. A quick piece of micro content like this would be of huge value to me. Here is the ugly truth for all you auto dealers, realtors and business owners, it takes work, but by executing content marketing, in the long run will pay off.
Here is some tips for content marketing:
-figure out who your customer is
-pay attention to frequently asked questions
-ask yourself what kinds of useful resources you have found as a customer
-determine a creative and fun way to deliver the content
As always, do not over think “how” or “what” and just get some content created and send it out!
If you have any questions or comments please drop them below or get in touch with me and we can have a chat 🙂
I had the absolute pleasure of chatting with one of my beloved automotive dealer clients Tim Nadeau from West End Nissan here in Edmonton, Alberta. Tim is a leader and innovator inside the automotive industry and was gracious enough to sit down and talk about where the auto industry is headed in terms of marketing and advertising.
Some of the topics we discuss are:
I will keep this blog post short as the good stuff is in the video. Take a peek and please reach out to me with any questions or to chat about your dealership needs.
Well, this post is long overdue. So as always, when I go on vacation I maximize my time on the plane by reading a good and educational book. My selection this time was a book called “Jab, Jab, Jab, Right Hook” by Gary Vaynerchuk. Yes I know, anyone who has heard me speak has heard me bring his name up many times, it is for one reason and one reason only, he is real, practical and literally tells it like it is! Good old fashion hard work!
Being a marketing person specializing in the Digital Sphere with a niche in the Automotive industry I am constantly seeking out good content and fresh ideas and perspective. This book talks about social media and implementation inside of any business using platforms like facebook, twitter, YouTube, pinterest and instagtam to natively tell your brand’s story. The book focuses on the “how” and not so much the “why” which is great!
I have always said that in marketing you have to make people cry or laugh because it evokes emotion. If you do neither then your chances if standing out in such a noisy world are slim to none. “Do not let perfection hinder you as intent is king”. I love this quote because a lot of businesses particularly automotive dealers are so hesitant on simply starting the process of entering the digital world because they want to be perfect. Most times the imperfections are what makes the perfection.
My advice: Dive in start swimming and come up with a strategy as a automotive dealership to tell your story to your customer base. Have fun with it!
If you need help, reach out to me and let’s start with a conversation and go from there!
So today I was a guest on Florida based online automotive talk show series Auto Dealer Live. The automotive panel discussion topic was:
“Should automotive sales professional be on salary or commission?”
Here in Edmonton, Alberta Canada I have seen many pay structures, but most are commissioned based. I believe that sales people who earn a commission are individuals that want to control their own professional destiny. Hustle Hustle Hustle!
David Villa from Auto Dealer Live proposed this question: “In society, do we feel that giving everyone a red ribbon of merit is a good strategy?” Most of the panel felt that it is healthy and nutritional to have competition as it builds character for an individual.
I use to play football growing up and looking back , losses were just as valuable as wins because the lessons learned from a loss had just as much merit as lessons from a win. The old adage of “pick yourself up and dust yourself off” is a life lesson that is learned through challenges.
So let me ask you these questions:
Does winning and losing matter?
Is first or second place relevant?
Would you rather be on salary or commission?
I would love to hear your feedback and as always, shoot me a note and let’s chat about it.