Just write….. After all, life is a BIG story.

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I read this short little article on marketing and storytelling and it really hit home. Coming into the marketing, communications and public relations field has really brought a different side of me out. A more creative and wide perspective side. One of my passions is human psychology and what makes human beings do the things they do. Since I was a child I was completely obsessed with other people and why they do certain things.

Being a great marketer aka “storyteller” is so much more then just trying to increase consumer awareness or market share, it is simply about people and running parallel with them and listening to their story. See the funny thing is, by listening to their story, it will help you create a story around your product or brand that will impact and compel them to care and feel a certain attachment.

Every day I try to learn and master the skill of storytelling because it is one of the single most important skills in life whether it be personal or business.

I would love to know YOUR thoughts or perceptions on this subject and what storytelling means to you.

Enjoy!

Featured in the article “Social Strategy” by The Canadian Auto Dealer Magazine in their November/December issue

I was Featured in this article "Social Strategy" by The Canadian Auto Dealer Magazine alongside Paul Potratz.

I was Featured in this article “Social Strategy” by The Canadian Auto Dealer Magazine alongside Paul Potratz.

Very humbled and honored to be featured in this article. The team over at Canadian Auto Dealer magazine had reached out wanting to write a piece about social media implementation inside of the dealership. As I have said from the beginning, Social Media just by itself will not accomplish the goals you set out to conquer. A “mutual fund” type approach will allow you to diversify all of your marketing mediums in their own individual right working together for the ultimate goal: One voice, one sound ALWAYS.

Engagement and talking with people is what it is all about. I truly believe that customers are just bored and fed up with the traditional style marketing that dealerships have been doing for years and years. The way a human consumes their data has literally changed so in EVERY industry they must learn to grow and adapt. In my opinion, your customer leads the way and tells you exactly what they want, you just have to have an open mind to be able to listen to them!

I LOVE the automotive industry because it is ever changing and has so much room for growth and potential. I started in this industry just one year ago TODAY and have immensely enjoyed the journey. I have yet to even touch the surface and look forward to the challenges and growth ahead!

Hope you enjoyed the article and big shout out to the team over at The Canadian Auto Dealer Magazine. This has been a fantastic article and read.

To read the full article click here and go to Page 46

#FillTheF150 THIS Saturday, December 7, 2013 8am – 4pm at Save On Foods in Spruce Grove

Myself, Bridget Ryan and a AMAZING young boy named Tiernan

Myself, Bridget Ryan and a AMAZING young boy named Tiernan

WOW! An awesome morning spent at my FAVORITE house on the planet, The Ronald McDonald House. This morning we kicked off a very special campaign called #FillTheF150. This Saturday December 7, 2013 we will be filling up as many F-150′s as possible in support of the Ronald McDonald house. My personal goal is to fill 3 F-150′s full of food.

"Ryan Holtz coming to you LIVE from Ronald McDonald House here in Edmonton ;)"

“Ryan Holtz coming to you LIVE from Ronald McDonald House here in Edmonton ;)”

I am truly humbled by the amount of support shown by Breakfast Television, Save On Foods, Trim-Line Deisgn and Zender Ford. Without all of these helping hands this would not be possible. I hope everyone has a great start to the Holiday season and remember to give the gift that keeps on giving, GENEROSITY!

For more information and address click here.

Shout Outs:

Ronald McDonald House
Save On Foods
Trim-line Design
Breakfast Television Edmonton

Come on Out THIS SATURDAY, December 7, 2013 between 8am and 4pm to Save On Foods in Spruce Grove to #FillTheF150