My Keynote Presentation on Digital Marketing For The Recreational Vehicle Dealers Association of Canada in Las Vegas, Nevada at Bally’s Hotel & Casino

Photo 2015-10-01, 9 57 39 AM First off, thanks to Eleonore and Anita from the Recreational Vehicle Dealers Association of Canada for having me as their keynote speaker at this year’s convention hosted at The Bally’s hotel. Just like the automotive industry in general, auto dealers are starting to tackle the best strategy to engage their customers in their chosen format, the internet. Whether a customer is purchasing a $350,000 RV or a $20,000 vehicle, the scales are dramatically the same. The 2015 automotive customer is educated and highly motivated! This is great as the customer is doing their due diligence to find the perfect vehicle or RV that meets their needs. When looking at a basic sales funnel, we want to meet the customer when they are in their discovery phase as this gives us the best chance when they are ready to pull the trigger.

Photo 2015-11-04, 11 28 57 AM We had just around 100 people representing different Canadian RV dealers and companies in the room to take in some information on remarketing, digital marketing, social media and how to cultivate a marketing strategy that is sure to engage and attract the 2015 educated vehicle customer. We talked about:

  • Overall RV dealer digital strategy
  • Facebook remarketing
  • Internal process and who should be doing your marketing
  • How much money RV dealers should spend
  • How to tell your story in a digital landscape
  • Departmental digital marketing strategies

  • Photo 2015-11-03, 8 01 15 PMOverall it was a great morning with some amazing people going over future marketing ideas and really just having a round table. It is awesome to see the recreational vehicle industry here in Canada striving to new heights to better market themselves in the proper context that their customers require. In future, perhaps we will offer some recreational vehicle dealer digital marketing workshops to help work and train with staff.

    Photo 2015-11-04, 9 57 04 AMIf you have any questions on how to marketing your dealership or would like to inquire about having me work with you and your team to develop and execute your digital marketing strategy, please contact me here.

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