I am going to get straight to the point. Everyone would agree that in today’s digital space, people are shopping for vehicles online in the masses. When someone lands on your web page and shows interest in a particular stock number, response time, email templates, auto responders and content such as pictures or video is SO DAMN important in building value with that potential customer. This can ALL be done in 6 seconds!

Some of you may have heard of a Media platform called Vine. This platform is so useful and impactful as it allows you to make a 6 second video montage of ANYTHING! Try to visualize with me: Your customer is on the other end with his or her laptop just dying to see what that vehicle has inside, now the old adage is that picture is worth a thousand words, well, a VIDEO is worth MILLIONS!

You will see up top a video that I did at Zender Ford here in Edmonton of a 2013 Ford Cmax Energy showcasing the front grill, wheels, side view and the rear hatch. ALL IN 6 SECONDS!!!!

Over and Out.