Welcome To 2015! Video Advertising & Blogging For Dealers IS A Must!
*Internet video traffic will be 69% of ALL global consumer internet traffic by 2017*
Over half of 25-54 year olds share video online
A minute of video is worth over 1.8 million words
5 benefits of blogging are increased seo, leads, search rank, online identity and overall network
Internet video traffic will be 69% of ALL global consumer internet traffic by 2017
Why 76% of consumers on average prefer to consume YOUR brand via video
A look at a few case studies in the auto industry who have achieved success
What makes a great video stand out to a car buyer
Should you produce the video in house or hire a outside agency?
How to storyboard and come up with a series of video content
What is BLOGGING?
HOW AND WHY is blogging so important
Why GOOGLE rewards your SEO (Search Engine Optimization) rank when you have a blog
What is keyword indexing and rich format content?
How can your blog become a lead generator?
How often should you blog?
Who at the dealership should be responsible for this?
How do you measure the ROI? (Return On Investment)
You will learn:
By the end of this full day Ryan Holtz/Alberta Motor Dealers association hosted workshop, you will understand video advertising basics and what your customer’s expectations are. You will also understand the importance of blogging and why exactly in 2015 it is going to be one of the BIGGEST and CHEAPEST forms of advertising.