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Do celebrity partnerships work? Do they really push the sales needle forward? I asked these questions to Al, co-founder of Heartbeat Hot sauce. They have partnered with UFC Star, Dustin Poirier who recently beat Connor McGregor to be next in line for a title shot!

Episode sponsored by: Heartbeat Hot Sauce. Use Coupon Code “TEAMHOLTZ” to save 20% off at check-out!

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