Intro To Snapchat & Facebook For Calgary & Edmonton Automotive Dealers! | Ryan Holtz

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Intro To Snapchat & Facebook For Auto Dealers!

Edmonton: April 4, 2016

Calgary: April 5, 2016

With almost a quarter of car sales coming from millennials, dealers NEED to incorporate Snapchat into their digital strategy!

We will learn:

1. How to use snapchat daily lenses

2. How to incorporate snapchat into the delivery process

3. How to incorporate snapchat into everyday service aspects of the business

4. How to use snapchat face swap

5. How to use snapchat story replies

6. How to build your snapchat following to get past, present and future customers to view your snaps

7. How to use snapchat to SELL cars

8. Overview of Facebook

9. Overview of Facebook and all the new recent features and business profile page changes

10. Brief overview of different types of Facebook ads

11. Overview of how to incorporate Facebook into sales and service aspects of the car business

12. Overview of how Facebook can generate leads and be just as effective as Google pay per click

General manager’s, sales managers, sales staff and marketing personnel would benefit from this. Due to the new faces in our Alberta dealerships, we have had tons of request for more “basic” workshops. However, to try and accommodate all dealership skill levels, this workshop would be suitable for all automotive professionals as we have tailored beginner information with advanced. As alway’s, these are round table workshops and we encourage participation and open dialogue when attending.

Register here.

Video Advertising & Blogging Dealer Digital Marketing Workshop In Calgary Jan. 19 & Edmonton Jan.20

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Welcome To 2015! Video Advertising & Blogging For Dealers IS A Must!

*Internet video traffic will be 69% of ALL global consumer internet traffic by 2017*

Quick Facts:

  • Over half of 25-54 year olds share video online
  • A minute of video is worth over 1.8 million words
  • 5 benefits of blogging are increased seo, leads, search rank, online identity and overall network
  • Internet video traffic will be 69% of ALL global consumer internet traffic by 2017


  • You will learn:

  • Why 76% of consumers on average prefer to consume YOUR brand via video
  • A look at a few case studies in the auto industry who have achieved success
  • What makes a great video stand out to a car buyer
  • Should you produce the video in house or hire a outside agency?
  • How to storyboard and come up with a series of video content
  • What is BLOGGING?
  • HOW AND WHY is blogging so important
  • Why GOOGLE rewards your SEO (Search Engine Optimization) rank when you have a blog
  • What is keyword indexing and rich format content?
  • How can your blog become a lead generator?
  • How often should you blog?
  • Who at the dealership should be responsible for this?
  • How do you measure the ROI? (Return On Investment)


  • By the end of this full day Ryan Holtz/Alberta Motor Dealers association hosted workshop, you will understand video advertising basics and what your customer’s expectations are. You will also understand the importance of blogging and why exactly in 2015 it is going to be one of the BIGGEST and CHEAPEST forms of advertising.

    REGISTER HERE

    Holtz MDA Calgary Workshop on “26 Car Buyer Touch Points On Path To Purchase According To Google”

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    What a great way to end off a week leading up to Christmas with some AMAZING Calgary and area auto dealers! This past Friday, I did a workshop in partnership with The Motor Dealers Association Of Alberta that was called “26 Touch Points On The Path To Purchase According To Google” in Calgary.

    I am always excited to host a workshop as I get to talk digital marketing to my beloved automotive peeps! I love auto and I love marketing, so what a match made in heaven. I do not want to blab too long, but here are a couple staggering facts when it comes to customers who are looking to purchase a vehicle online and using the Internet to do their research!

    Fact 1:

    The average car buyer visits about 18 websites prior to stepping in a showroom!

    Fact 2:

    80% of car buyers found and narrowed it down to two dealers within the first 5 days!

    Fact 3:

    Canada leads the world in Google searches per person according to Google!

    “I found this workshop amazing and am always excited to attend a Motor Dealers Association Of Alberta automotive marketing workshop when I hear Ryan Holtz will be teaching it.” said Caitlyn Young of Charlesglen Toyota in Calgary.

    All in all this was a amazing workshop and a great topic to end off 2014 in a BIG WAY!

    Stay tuned for 2015 as we are going to step it up in a big way!

    If you have any digital marketing questions or would like to chat, reach out to me!