My Interview On 401 Radio’s Biz Talk With Corrine Dayman Talking About Feet, Social Media And How People And Businesses Are Communicating Via Web, All in Toronto!

So refreshing is the words I would use to describe my most recent radio interview while I was in Toronto to speak at The Canadian Jewellery Expos and Canadian Jewellery group shows. Corrine Dayman had opened up the show by telling me how she came across my article in the Canadian Jewellery Magazine.

We talked about how social media needs to be sexy and fun. In 2015, the way humans are communicating both personally and professionally has changed immensely, therefore the way we market our business has to match the context in which we communicate. I absolutely love what former CEO of Burberry Angela Ahrendts does with brands allowing their story to be told through digital mediums, it is quite amazing actually. Owners of businesses, whether they be jewellery store owners or car dealership owners are all struggling to find that grasp on how to properly tell their story with good content in a digital context.

Some advice I would give to business owners is to take your time and before making the first move, figure out what your current story is and most of all, who your current customer is.

Ex: If I am selling cars and I figure out that my current car buyer is shopping heavy using digital and third party websites to do their research, I would then try and match that path to purchase by gently tapping them through my digital arm whether it be Facebook, Google, Twitter, Instagram or whatever!

We are mobile, we are on the move, we have less time, we have more choices, therefore if we are in business, we must keep up with our customers or risk not being there when they need us. Remember, the customer is in complete control, not us!

Need some help with your online marketing? Need a website or app? Need some staff training in personal branding? Maybe just need to chat? Either way, reach out to me here :)

Apple Car Play, Sirius XM Radio, Google Android Auto and Howard Stern! What Is The Future of Radio?



Image Taken From Bloomberg News



I recently was reading an article on Bloomberg News, one of my fave news apps for Iphone 6 Plus! What caught my attention was the words “Howard Stern” and the troubles he is having with SiriusXM radio. Good ol Howard! 

If you look at the graph up top you will see that in 2014, 16 million vehicles were sold in the United States and 11 million came pre-installed with SiriusXM radio! Now, for normal radio stations what does this mean for audience and listeners when people commuting to and from work have an abundance of listening options right at their finger tips. Sirius’s subscriber model is impressive and done extremely well, so well, that companies like Google and Apple have started to dip their feet in the market place with Car play and Android Auto.

If you would like to read the full article from Bloomberg, you can do so Here.

Do you listen to normal radio? Do you love SiriusXM? What are your thoughts? Something to think about!