Periscope: Change in Digital Marketing Communication and Mobile User Preference Especially In The Automotive Sector | Pros & Cons

Yes, Periscope is fairly new with about a 100 million users and slightly over one year old. This live streaming video service is a complete game changer. Just when we thought that mobile usage was already crazy, studies have shown that people seem to be living in their screens more then their own life and Periscope just takes it one step further. I would be foolish to not mention other live video streaming services such as Meerkat and Blab.

Literally being able to see people’s lives through their eyes, or should I say mobile phones is what Periscope offers. Not only is this amazing, but it is absolutely a huge marketing tool to connect and get in front of the right customer. Whether you are a tour guide and want to build a following using Periscope to give your virtual customer a tour of some of the most sought after places in the world or you are an auto dealership that is taking your “new owner nights” to epic proportions by sending out a friendly email to your customer data base through CRM that invites them to tune in as you will be showing them some basic car maintenance pointers, Periscope offers you endless options and in real-time.

Here are some basic pros and cons of live streaming with Periscope:

Pros:

1. LIVE and immediate interaction with your audience
2. Fun and highly addictive
3. Offers ability for you to have your own live virtual tv channel
4. Provides a platform for you to repurpose all of your content and use Periscope to put the little sprinkle on top
5. Immediate gratification

Cons:

1. USES a ton of data and battery power if not connected to Wifi
2. Not as popular in certain geographic areas. (Again, as an early adopter, this app is growing and becoming more and more prominent as live video streaming is here to stay.)
3. Certain functionalities of the app need improving like stopping the broadcast and switching the screen around
4. May cause a little anxiousness for people who are camera-shy but also kind of a good thing as it is good practice for you to dominate the stage!

As you can see, this app is worth checking out and giving it a whirl! I can tell you that doing a few scopes here and there has provided a increase to my blog subscribers and my overall digital footprint. Please check out the app and see what it can do for you and your business!

Any questions or comments, say hello to me here :)

Edmonton & Calgary Periscope & Instagram Auto Dealer Digital Marketing Workshop!

RH-MDA-Workshop
We did this workshop in December and as a result of it’s demand, we are doing the exact same thing, with different auto dealers!

With Instagram growing faster than any other social platform and search down 6% it is time to diversify your digital marketing strategy!

Edmonton | February 4, 2016
Calgary | February 5, 2016

We will learn how to:

1. Setup periscope for the dealership
2. Setup Instagram advertising and an account for the dealership
3. Go over case studies and examples of how both Periscope and Instagram can be used in the dealership daily to market and connect with customers both in sales and service
4. Go over content creation and graphic design to ensure your visuals will be noticed by car buyers
5. Review of best practices for both Periscope and Instagram
6. Psychology as to why Instagram has almost 30 times the engagement rate of Facebook and why Periscope has taken off allowing people to see the world all through your mobile device in real time
7. Review of digital spend and overall integration into your current digital strategy

BE PREPARED by:

1. Having both periscope and Instagram downloaded on your mobile device
2. A rough draft of your current digital strategy
3. Having a mobile phone charged and ready
4. A great and fun attitude as this will be full of participation and group fun

Register here.

Why Periscope Is A Must Digital Marketing Tool For Automotive Dealers in Canada!

PeriscopeImage

Bringing on the New year means having more digital marketing tools at your fingertips for auto dealers! Periscope which is a tool I was very uncertain about has won me over in an extreme way, so much that I did a automotive marketing workshop for The Motor Dealers Association of Alberta to cap off an amazing 2015! Reason I love Periscope is because of it’s instant capability to connect with people via your smartphone LIVE. As I was testing out Periscope, I was immediately addicted as I could watch live events, people completely wasting time or some dude smoking grass in Los Angeles, all with a click of a button!

That being said, Periscope is a data waster as roughly 30 minutes of a live periscope could set you back about 400 megabytes worth of data so unless you have an amazing data plan for your smart phone, I would test the waters while hooked up to wifi. The downside to this I can assure you is some of life’s greatest moments and experiences don’t happen on wifi, so you may find yourself pulling out your phone to catch all that stuff on Periscope. Not to be worries as I am sure periscope is working frantically to make their platform a little more efficient, but when you are streaming live video, it is what it is!

Auto Dealers can make use of Periscope by:

1. Vehicle walk arounds on new inventory
2. Behind the scenes of what really happens at a dealership such as pricing, staff training and service!
3. Can host new owner nights allowing past, present and future customers the ability to get educated on basic vehicle maintenance or the benefit of one of those lovely pro packs!
4. A virtual test drive allowing your audience to perhaps see that brand new Ford mustang or newly released vehicle that is not yet open to the general public.
5. How a car deal is actually done and what exactly the process is depending on the dealers level of transparency.

2016 is the year that General Managers, Sales managers and marketing personnel will have to shift their mindset in order to shift into a gear that will keep up with the customer. I really think that we are in exciting times with the technology that is literally at our fingertips!

Visit the iTunes app store or Google Play store to download the app and get your first scope going! Once you do, follow me @ryanholtz1 so I can tap the screen and show you some love!

If you have periscope, I would love to know what you think! Drop me a line here.

WORKSHOP: Auto Dealers Using Periscope & Instagram Advertising For Your Dealership Digital Marketing Strategy in Edmonton & Calgary

RH-MDA-Workshop
With Instagram growing faster than any other social platform and search down 6% it is time to diversify your digital marketing strategy!

Edmonton | December 16, 2015
Calgary | December 17, 2015

We will learn how to:

1. Setup periscope for the dealership
2. Setup Instagram advertising and an account for the dealership
3. Go over case studies and examples of how both Periscope and Instagram can be used in the dealership daily to market and connect with customers both in sales and service
4. Go over content creation and graphic design to ensure your visuals will be noticed by car buyers
5. Review of best practices for both Periscope and Instagram
6. Psychology as to why Instagram has almost 30 times the engagement rate of Facebook and why Periscope has taken off allowing people to see the world all through your mobile device in real time
7. Review of digital spend and overall integration into your current digital strategy

BE PREPARED by:

1. Having both periscope and Instagram downloaded on your mobile device
2. A rough draft of your current digital strategy
3. Having a mobile phone charged and ready
4. A great and fun attitude as this will be full of participation and group fun

Register here. or text 780.218.5899 with any questions!