November 2014 Archives

BLACK FRIDAY is now over and according to retailers and consumers, it was a great success here in Canada. Traditionally this is a shopping holiday that is massive to our friends south of the border in the United States. In the last two years, Canadians and local Edmontonians have really adopted the holiday. When I spoke to both retailers and shoppers and asked them their opinions, the response was very positive. Both parties suggested that Black Friday is awesome for both retailers and shoppers as it provides an opportunity to get a good deal prior to Christmas when they have some money to spend.

I was a guest on Breakfast Television Edmonton and asked to showcase some “BLACK FRIDAY” must haves!

I brought on Alex and Ani jewellery provided by Kings Jewellers in Southgate Centre. I also brought on a 55″ LG television that was graciously price dropped by the folks at Best Buy.

I also brought on some Valentino Shoes that Holt Renfrew here in Edmonton supplied be along with some beautiful Paul Smith mens socks. A HUGE shout out to these local companies for hooking me up!

From the marketing perspective, Black Friday has almost become this mob obsession, so much that even a group of people rented a bus and left early morning to Montana to cash in on the huge savings south of the border! Are you really getting a good deal? OR Is it just some genius marketing and tactic to create a buzz ultimately increasing sales in all categories of retail shopping? It could be a bit of both, but in my research locally here in Edmonton, I did find that there were some good deals.

Alex and Ani which is a high end costume jewellery line offered up a 15% off discount on items ONLY on Black Friday. Luxury purchases such as Valentino offered up no discounts at the retail level on their ladies shoe line. Electronic stores such as Best Buy had MASSIVE blowouts. I can honestly say that there was some amazing deals to be had! I think in years to come this shopping crazed day will gain momentum and ultimately be a huge focus come Christmas time to get those last minute deals!

What do you think of Black Friday here in Canada?

Chad Zender of Zender Ford holding up my underwear at The Wynn in Las Vegas.

WOW is all I have to say about this event put on by The Alberta Motor Dealers Association, New Car Dealers Association of British Columbia and the Saskatchewan Car Dealers Association. This summit was the first time ever that three provincial car dealers associations have collaborated to put on a event like this. The speaker line up was great and even had Al Awadia from Google and reality tv star Danny Kokker from Kounts Kustoms as a keynote.

I was humbled to be apart of this event and be asked to speak. This conference was truly educational and packed with great digital marketing information for car dealers to bring back home and immediately implement inside of their dealerships. We all know that 5 or so years ago the average amount of showrooms a buyer would visit prior to purchase was in the neighbourhood of 5 and today that number is one. A speaker at the conference mentioned that the average amount of websites visited prior to purchase is roughly 18.2 which means that the buyer in the online space has tripled the amount of showrooms they visit, ONLINE showrooms that is! Statistics like this is why conferences like this one are so important and viable to the success of car dealers.

I am going to keep this blog post short. If you did not attend this year, looking forward to seeing you next year. If you would like further information on the Western Dealer Summit, click here.