VIDEO: What Do You Think Of The New Iphone 6? Guest on CTV News to Give My Expert Opinion

Guest On CTV News Giving Marketing Opinion on New Iphone 6 with Carmen Leibel

Guest On CTV News Giving Marketing Opinion on New Iphone 6 with Carmen Leibel

What do you think of the new Iphone 6? I had the pleasure of going on CTV News to give my opinion on what I thought of the highly anticipated release. When it comes to a phone I automatically want to know how it is going to sufficiently get me through my day. I use my phone to keep my social media sites up to date and stay informed with current events. My phone essentially is my computer and office away from the office. It is truly my mobile life line and therefore I expect a ton out of my phone and it is essential to my success and ultimately my story telling. I am happy with certain aspects of the new realese, bigger screen, better processer, different features such as handoff and keychain to allow you to work seamlessly with all of your IOS devices and products.

On the front end of the phone, I am a little dissappointed with the lack of design as I wanted to see a bit of a remodel to make it more appealing. I do understand that Apple as a company keeps their design very minimialistic and that is the core of why we apple lovers love the products!

To watch the full interview with Carmen Leibel from CTV News Edmonton and myself, click here.

What do you think of the Iphone 6? What do you expect out of your smart phone?

As always, if you have any questions or would like to reach out to me, say hello.

What Was The Name of Your Car Salesperson? …….Car Sales in Thirds….

CarSalesThirds

So with everything that is happening with the internet and automotive industry it is absolutely astonishing that alot of our sales process has not changed. Back in the day you would get them in the door and try to close. Assuming you gave them good service, they would most likely come back and buy from you.

Welcome to 2014 and the new age sales consultant. We know that statistically car buyers choose whether they would return and purchase based on how they were treated AFTER the sale. In fact almost 62% of car buyers state this.

Have you ever asked your friend after they purchased a vehicle “Where did you buy your car from?” Most people will remember that and tell you “XYZ Dealership” but if you ask that same person “What was the name of the salesperson who sold you the car?” It is amazing that if it is 60 days after the purchase less than 25% of customers remember. WOW!

If we can think of the sales process in thirds:

1/3 is getting them in the door
2/3 making the sale happen
3/3 how we touch and communicate with the customer AFTER the sale

In closing, it has never been more important to make a good impression but to continue making that impression. After all, customers tend to be buying a new vehicle and switching it out 18-24 months later. You might want to factor this in.

How do you communicate with the car buyer after the sale has been made?

I am excited for the new car sales person as the focus is for the long haul, not the quick sale!

Interview: Car Sales People and Individual Branding with Laura Madison of Bozeman Toyota

Laura Toyota from Bozeman Toyota on "Individual Branding"

Laura Toyota from Bozeman Toyota on “Individual Branding”

Personal Branding in a dealership is a much debated subject. Should a sales consultant brand themselves separate from the dealership? What if the sales consultant becomes bigger than the dealership? There is a multitude of questions that rise from the topic of personal branding.

From a marketing standpoint, personal branding is super important as it is the identity or fabric in which your customers will relate to you, in other words, humanize. In a world that is quite noisy it is almost a MUST to ensure that you stay relevant, significant and ultimately valuable. Personal brand equity. Has someone ever asked you if you knew someone for a particular service or product that they needed? Have you responded with “I have a guy or gal for that”? Well, if the answer is yes, then you my friend have witnessed how powerful “personal branding” can be!

Meet Laura Madison, a saleswoman from from a Toyota dealership in Bozeman, Montana. It has always been my dream to walk into a dealership and see a stiletto sitting on the front counter, well, Laura just may be that stiletto! I read about her in this Automotive News article but have been following her on Twitter for some time. Immediately after reading the article it brought me back to my days when I got my first shot in the automotive industry at Zender Ford. Like Laura, I had no auto background and quite frankly was happy about that as it allowed me to bring in fresh ideas with fresh perspective.

I chatted on the phone with Laura and asked her some questions and found out that she has worked retail previously and had applied to work at the dealership several times but was not hired. She applied again and got the job, rest is history! I am going to stop talking now so you can read the below Questions and Answers from our conversation.

Before I go, I have one question: What do you think about Individual Branding?

Interview:

What made you hop on social media in the first place?

Laura: My dealership is in the middle of nowhere so I was not going to wait around for a “UP”. I wanted to create my own business so getting online is second nature, if I wanted to attract potential car buyers.

How did your individual branding start?

Laura: I wanted people to come to me, therefore I knew I needed to brand myself in a way that was memorable and authentic. In fact, my customers came up with my nick name “Laura Toyota” as they just started referring to me as the girl that works at Toyota. I just started going with that name and the rest is history.

How long have you been in the automotive industry and what made you decide to go online to start branding yourself?

Laura: I have been in the auto industry for 3 and a half years. I am 25 years old and social media and online is what I know so it only made sense for me to increase my personal brand through Facebook, Twitter and Instagram.

What is one thing that makes you different from other car salespeople?

Laura: When I started I immediately started incorporating social media into my daily activities. I also made sure that I worked at a dealer that sold a brand I believe and am passionate about.

Lastly, what advice would you give to salespeople or professional in the auto industry?

Laura: I would tell them to keep educating themselves and understand where the customer is. Customers are online and using the internet in masses. If I want to have a chance at their business, I must try and meet them where they are.

Hope you enjoyed the post and feel free to drop some feedback!