Auto Dealer Marketer

Welcome to my second episode of One Question! On this episode I ask CISN Country Radio Host Chelsea Bird what habits she has personally that contribute to her professionally in a very positive way. She was gracious enough to stand outside the CISN Country studios here in Edmonton and take part in “ONE QUESTION”. She actually writes in a notebook every single morning with ideas and goals that she has for the day. If you have not met Chelsea, she is a very driven and a passionate person who is very dynamic whether it be hosting a radio show or running for a pageant, she does it all!

I do not want to talk to much as the whole point is to watch the video. As always, feel free to share and drop some comments below.

Would you like to be on “ONE QUESTION” or have a QUESTION? Click here to shoot me an email!

Have an awesome day and remember, if we don’t ask, we will never know!

So this would be one of the questions that I get asked the most. My first thought is always “how the heck do I answer this?” This question is so broad and loaded with many different aspects.

When a auto dealership decides that they would like to take the plunge into social media I think it is awesome. The first suggestion that I would make, is do a FULL audit of your current digital strategy or marketing efforts. From here, decide where you want social media to be interjected.

When I worked at the dealership and was first hired, I found myself very overwhelmed simply because I did not know where to begin or where we were at. I want to make this very apparent and clear, to be good at social media and gain good traction with past, present and future car buyers it takes WORK .

Let’s talk about attitude. Sales managers, dealer principles, product advisors or even owners all must have a very positive and accepting attitude when it comes to adopting new forms of marketing and communication. I believe that ONE person should be behind the social media for a dealership as this will ensure clarity and consistency and one voice for the dealership.

Here are a few tips to get started:

✅ Figure out what your dealerships branding message and goals are.

✅ Do an audit of all your current marketing initiatives whether it be paper, radio, tv, pay per click or third party websites.

✅ Pick two or three social media platforms whether it be Facebook, Twitter, Instagram, Pinterest or YouTube and master and get really good at those first.

✅ Pick one person or decide if you are hiring out to manage all social media channels. Reach out to me as this is a service I offer.

✅ Setup your two or three social media platforms and ensure all information is filled out. Ensure all logo’s and dealership information is accurate and present.

✅ Start talking, interacting and engaging with people, remember that the whole point of social media is to be social.

✅ Post 10% about the dealership, things such as pictures of vehicles, staff functions, sales and 90% about life and what is going on in your local city.

✅ My FINAL and MOST important tip is to educate and find training that will help you execute and deploy this successfully inside of the dealership. Have a peek at what dealers have said about some of my past digital marketing workshops.

I hope this article has helped and as always please share with your social communities and feel free to reach out to me with any questions.