Auto Dealer Marketer – reputation management

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Workshop: A Healthy Dose Of Automotive Contextual Digital Marketing, “SEO” & Data For Calgary & Edmonton Auto Dealers

January 28, 2017 By Ryan Holtz Leave a Comment

A Healthy Dose Of Automotive Contextual Digital Marketing, “SEO” & Data

“Contextual marketing refers to online and mobile marketing that provides targeted advertising based upon user information, such as the search terms they’re using or recent web-browsing activity.”

We will:

1. Learn the strategy behind contextual marketing
2. Understand how to track and monitor what car buyers are doing during their “discovery” stage
3. Learn how to setup heavily targeted ads that get served to a customer at the appropriate time
4. Understand how to syndicate our social media targeting with our display advertising
5. Learn how to attain rich data sets to better understand exactly what our customer is doing prior to saying hello
6. Understand why and how contextual marketing enables marketers to deliver more relevant, meaningful content that helps win new conversions and engender their long-time loyalty.
7. LIVE demo of a contextually delivered ad with a distinct conversion goal

This workshop is suited for intermediate to advanced staff including Dealer Principals, Sales Managers & Marketing Personnel. Personnel from the dealership attending this workshop should understand what their current dealership’s marketing strategy is and what the dealership’s online marketing goals are. As always, bring an award winning attitude, clear mind and a sense of humour!

Click here to register.

I have attended three of Ryan’s automotive marketing courses and I hope to have the opportunity to go to even more! It’s great to learn from someone who is knowledgeable about the newest marketing strategies and who delivers the information with such enthusiasm. Ryan teaches the content in a way that is easy for everyone to understand, and also shows how to apply the concepts within the dealership’s marketing strategy. My social marketing has improved exponentially since attending his courses an…

Mattie ElliottMarketing & Promotions ManagerLethbridge Dodge

Working with Ryan Holtz has been an absolute game changer for our dealership Trailblazer RV as a whole, and for myself as a sales professional. Even though I’ve only been utilizing social media marketing for a short time, I’ve already seen a tremendous effect on my sales, and a great return on my investment. I highly recommend Ryan Holtz, he has a tremendous skill set, and brings such incredible energy to our dealership every time he’s in. Whether you’re a social media expert, or an absolute new…

Daniel GrahamOwnerTrailblazer RV

I wanted to take a moment to recommend the great work Ryan Holtz has done on an innovative initiative called Grove Tweet Up!! This out of the box idea was developed by Ryan to bring people together to collaborate on supporting local buisness. This was developed to interact on Twitter and start the conversation about the benefit and use pf powerful social media tools to drive and stimulate local business. Spruce Grove is an economic power centre of excellence for business retention and business …

Stuart Houston Mayor City of Spruce Grove

The power of relationships in Social Media is indescribable until you witness it first hand. I had the pleasure of connecting with Ryan when he received honours & mentions for his outstanding work at Zender Ford. Instantaneously, we connected & found commonalities in thinking, hobbies & socks. Yes…socks. In my conversations with Ryan, he definitely exudes knowledge, wisdom, energy & enthusiasm in what he does & who he connects with. By building a relationship online, Ryan & I simply wait…

Asif PremjiGeneral ManagerOkotoks, AlbertaOkotoks Honda

I’ve attended both of Ryan’s social media workshops for the MDA now and both were fantastic experiences. Ryan has an astounding passion for what he does, and he passes that on to everyone he meets. He is extremely knowledgeable about marketing and social media and, more importantly, knows how to share that knowledge effectively and with a sense of fun. Everyone thinks they know how to use social media, which is what makes a unique voice like Ryan’s so valuable. If you have an opportunity to lear…

David KohlMarketing & Internet DirectorGeneral Motors

Ryan is the kind of guy you can count on to get things done. And he’s not content with doing the same old, same old – he comes up with innovative tactics to meet his dealership’s goals. His skill set is wide, with particular strengths in traditional marketing and social media, and the best thing about Ryan in my opinion is that he is always pushing himself to learn more about his craft. He never stops improving, which inspires others (including myself) to do the same, and I find that truly admir…

Stacey Fowler, Social Media Dealer Coach, Sonic Boom Creative Media

As a business partner, I’ve had the pleasure of working with Ryan in his role of Marketing Manager at Zender Ford. A true marketing professional, Ryan keeps his finger on the pulse of current technology and has used this experience to develop a well-rounded and customer focused marketing strategy at Zender Ford. He values the quality of the relationship with the end customer above all else, and it shows in his attention to detail and to the quality of every project delivery he’s engaged in.

Heather Hansen, Director of Marketing & Operations, Managed Services, PBS Systems