Auto Dealer Marketer – nichole kelly

Canadian Automotive & Marketing Resource with a Dash Of Lifestyle.

Ep 53: Brands taking a leadership role in helping humanity love each other again and taking social responsibility. Guest, Nichole Kelly chops it up with us!

February 11, 2019 By Ryan Holtz Leave a Comment

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In this episode of The Ryan Holtz Show, Nichole Kelly drops by to chop it up about how mission-driven companies are starting to calculate ROI (Return On Investment). In the new age of marketing and adoption of people-first companies, the way we calculate ROI is changing and many companies are still trying to figure out and maneuver around this. I had met Nichole about 6 years ago and she came and spoke at a conference, and went way deep given that the United States was way ahead when it came to digital marketing. Nichole is a fantastic speaker and extremely knowledgeable and I think you can get great value from listening to her. She is amazing! Sit back, grab a nice little drink and get ready to have your mind massaged. Enjoy!

Shownotes:

1. ROI? What is it? How do we value it?
2. Content, when should we keep it? when should we let it go?
3. Moral energy inside marketing and campaigns
4. Brands taking a role in building love amongst humanity
5. Brands having an astute understanding of social subjects they are stepping into
6. Toxic Masculinity and social campaigns like Colin Kaepernick and Gillette
7. Responsibility of marketers

Nichole’s Bio

Nichole Kelly is the Chief Consciousness Officer at the Conscious Marketing Institute and co-host of the Conscious Marketing Podcast. She is best known for her book How to Measure Social Media and setting industry standards for how return on investment (ROI) from digital marketing is measured and valued within organizations. After experiencing 3 minor strokes from the hamster-wheel of success and chasing profit, she is back to set the record straight: ROI is NOT the bottom line. Now she consults with companies to unlock their marketing team’s full potential and empower them to achieve ROI Cubed; a positive alignment of Return on Investment; Intention and Impact.

Check Nichole out here.

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Working with Ryan Holtz has been an absolute game changer for our dealership Trailblazer RV as a whole, and for myself as a sales professional. Even though I’ve only been utilizing social media marketing for a short time, I’ve already seen a tremendous effect on my sales, and a great return on my investment. I highly recommend Ryan Holtz, he has a tremendous skill set, and brings such incredible energy to our dealership every time he’s in. Whether you’re a social media expert, or an absolute new…

Daniel GrahamOwnerTrailblazer RV

Here is a man who never ceases to amaze me. The heart and enthusiasm he puts into everything he does is well over the top and I think that is why he shines. The more I interact with him the more highly I recommend him as a social media expert, a marketing genius and a connector of people. He has the right personality to click with just about anyone and is not afraid to put himself out there for anybody. If you can work with him I say do so, you will be a better person or business for it.

Don NaultSales ManagerPremier Garage Condos

The power of relationships in Social Media is indescribable until you witness it first hand. I had the pleasure of connecting with Ryan when he received honours & mentions for his outstanding work at Zender Ford. Instantaneously, we connected & found commonalities in thinking, hobbies & socks. Yes…socks. In my conversations with Ryan, he definitely exudes knowledge, wisdom, energy & enthusiasm in what he does & who he connects with. By building a relationship online, Ryan & I simply wait…

Asif PremjiGeneral ManagerOkotoks, AlbertaOkotoks Honda

I have attended three of Ryan’s automotive marketing courses and I hope to have the opportunity to go to even more! It’s great to learn from someone who is knowledgeable about the newest marketing strategies and who delivers the information with such enthusiasm. Ryan teaches the content in a way that is easy for everyone to understand, and also shows how to apply the concepts within the dealership’s marketing strategy. My social marketing has improved exponentially since attending his courses an…

Mattie ElliottMarketing & Promotions ManagerLethbridge Dodge

As a business partner, I’ve had the pleasure of working with Ryan in his role of Marketing Manager at Zender Ford. A true marketing professional, Ryan keeps his finger on the pulse of current technology and has used this experience to develop a well-rounded and customer focused marketing strategy at Zender Ford. He values the quality of the relationship with the end customer above all else, and it shows in his attention to detail and to the quality of every project delivery he’s engaged in.

Heather Hansen, Director of Marketing & Operations, Managed Services, PBS Systems