Auto Dealer Marketer – google analytics

Canadian Automotive & Marketing Resource with a Dash Of Lifestyle.

Workshop: “Google Analytics For Auto Dealerships” in Edmonton April 23 and Calgary April 24

April 8, 2015 By Ryan Holtz Leave a Comment

Google Analytics ADVANCED – “Conversions, Segments, Landing Pages, Multiple Goal Conversion Tracking & Long Tail Search”

2015 brings even more mobile and internet influence in the auto industry. The days of “let’s see if this works” with no way of tracking are over and this is great news! Come indulge in a day of Google Analytics, Automotive Marketing and a ton of laughter!

You will learn about:

Conversions and Segments

Multiple Goal Conversion Tracking

Long Tail Search and Landing Pages

Cross domain tracking and how to setup advanced segments and specific promos targeted by your respective dealer

Setup of third party advertisements and how to track directly back to your website and effectiveness

You should have a basic to intermediate understanding of Google Analytics to achieve the highest value from this workshop. By the end of this workshop you will have a general understanding of the above outline.

What You Need To Bring:

Most recent 30 day report of your Google Analytics

Your Google Analytics account username and password (You can retrieve this from your website provider with no questions asked)

Register here.

I wanted to take a moment to recommend the great work Ryan Holtz has done on an innovative initiative called Grove Tweet Up!! This out of the box idea was developed by Ryan to bring people together to collaborate on supporting local buisness. This was developed to interact on Twitter and start the conversation about the benefit and use pf powerful social media tools to drive and stimulate local business. Spruce Grove is an economic power centre of excellence for business retention and business …

Stuart Houston Mayor City of Spruce Grove

Ryan has a huge passion for what he does in his marketing strategies stimulating growth in any business him touches. He has a keen sense of what a company or person’s needs are, assesses the current path and lays out a new strategy that entails goals followed by a pragmatic approach resulting in a road map to success. Ryan’s skills are very dynamic and the way he will tailor them to a specific need is incredible, fueled by his passion is quite unique showing immediate results and exposure for yo…

Brenda Dubilowski

I’ve attended both of Ryan’s social media workshops for the MDA now and both were fantastic experiences. Ryan has an astounding passion for what he does, and he passes that on to everyone he meets. He is extremely knowledgeable about marketing and social media and, more importantly, knows how to share that knowledge effectively and with a sense of fun. Everyone thinks they know how to use social media, which is what makes a unique voice like Ryan’s so valuable. If you have an opportunity to lear…

David KohlMarketing & Internet DirectorGeneral Motors

Here is a man who never ceases to amaze me. The heart and enthusiasm he puts into everything he does is well over the top and I think that is why he shines. The more I interact with him the more highly I recommend him as a social media expert, a marketing genius and a connector of people. He has the right personality to click with just about anyone and is not afraid to put himself out there for anybody. If you can work with him I say do so, you will be a better person or business for it.

Don NaultSales ManagerPremier Garage Condos

As a business partner, I’ve had the pleasure of working with Ryan in his role of Marketing Manager at Zender Ford. A true marketing professional, Ryan keeps his finger on the pulse of current technology and has used this experience to develop a well-rounded and customer focused marketing strategy at Zender Ford. He values the quality of the relationship with the end customer above all else, and it shows in his attention to detail and to the quality of every project delivery he’s engaged in.

Heather Hansen, Director of Marketing & Operations, Managed Services, PBS Systems