Ep 05: How Business Conference Attendees Can Maximize Their Experience

img_3717 In this episode of The Ryan Holtz Show, I talk about how business conference attendees can maximize their experience and get the most out of the conference. With so many conferences going on around the world in all industries, as a business owner or team member, you are always looking to keep up with industry news, new technology and change! Below are a few tips to get the most out of your next conference and also how to establish which conference is great for you!

5 Tips:

1. Search for the hash tag and see what conversation is happening prior to attending
2. Reach out to the speakers and read their bio’s and see what they are doing to help you decide the speaker session that is right for you.
3. Set out 3 or 4 goals you would like to take away from the conference that you can immediately execute on afterwards
4. Reach out to the event organizers prior to see why they chose to host the conference and what their motivation was
5. Get to the conference early!

What conferences do you like? Please let me know here and please tell me how you get prepared for a conference?

Why Periscope Is A Must Digital Marketing Tool For Automotive Dealers in Canada!

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Bringing on the New year means having more digital marketing tools at your fingertips for auto dealers! Periscope which is a tool I was very uncertain about has won me over in an extreme way, so much that I did a automotive marketing workshop for The Motor Dealers Association of Alberta to cap off an amazing 2015! Reason I love Periscope is because of it’s instant capability to connect with people via your smartphone LIVE. As I was testing out Periscope, I was immediately addicted as I could watch live events, people completely wasting time or some dude smoking grass in Los Angeles, all with a click of a button!

That being said, Periscope is a data waster as roughly 30 minutes of a live periscope could set you back about 400 megabytes worth of data so unless you have an amazing data plan for your smart phone, I would test the waters while hooked up to wifi. The downside to this I can assure you is some of life’s greatest moments and experiences don’t happen on wifi, so you may find yourself pulling out your phone to catch all that stuff on Periscope. Not to be worries as I am sure periscope is working frantically to make their platform a little more efficient, but when you are streaming live video, it is what it is!

Auto Dealers can make use of Periscope by:

1. Vehicle walk arounds on new inventory
2. Behind the scenes of what really happens at a dealership such as pricing, staff training and service!
3. Can host new owner nights allowing past, present and future customers the ability to get educated on basic vehicle maintenance or the benefit of one of those lovely pro packs!
4. A virtual test drive allowing your audience to perhaps see that brand new Ford mustang or newly released vehicle that is not yet open to the general public.
5. How a car deal is actually done and what exactly the process is depending on the dealers level of transparency.

2016 is the year that General Managers, Sales managers and marketing personnel will have to shift their mindset in order to shift into a gear that will keep up with the customer. I really think that we are in exciting times with the technology that is literally at our fingertips!

Visit the iTunes app store or Google Play store to download the app and get your first scope going! Once you do, follow me @ryanholtz1 so I can tap the screen and show you some love!

If you have periscope, I would love to know what you think! Drop me a line here.