Workshop: A Healthy Dose Of Automotive Contextual Digital Marketing, “SEO” & Data For Calgary & Edmonton Auto Dealers

RH-MDA-Workshop

A Healthy Dose Of Automotive Contextual Digital Marketing, “SEO” & Data

“Contextual marketing refers to online and mobile marketing that provides targeted advertising based upon user information, such as the search terms they’re using or recent web-browsing activity.”

We will:

1. Learn the strategy behind contextual marketing
2. Understand how to track and monitor what car buyers are doing during their “discovery” stage
3. Learn how to setup heavily targeted ads that get served to a customer at the appropriate time
4. Understand how to syndicate our social media targeting with our display advertising
5. Learn how to attain rich data sets to better understand exactly what our customer is doing prior to saying hello
6. Understand why and how contextual marketing enables marketers to deliver more relevant, meaningful content that helps win new conversions and engender their long-time loyalty.
7. LIVE demo of a contextually delivered ad with a distinct conversion goal

This workshop is suited for intermediate to advanced staff including Dealer Principals, Sales Managers & Marketing Personnel. Personnel from the dealership attending this workshop should understand what their current dealership’s marketing strategy is and what the dealership’s online marketing goals are. As always, bring an award winning attitude, clear mind and a sense of humour!

Click here to register.

[VIDEO] Being Great or Acting Great? If you are in business, then you must be bold. People will treat you as you act. Life of an Entrepreneur. Refer to “Chris Eubanks London Real” interview on YouTube

Being great or acting great? Is there a difference and more importantly, does it matter? If we truly believe that perception is reality, then being and acting great could very well lead us to the same result. I recently watched an interview on London Real with Chris Eubanks who is an amazing boxer in Britain and a true class act. Chris’s mild manners and bespoke attitude are a huge contrast from volatility and ferociousness in the ring. In a way, it kind of makes sense. The interview in this interview kept reading articles and statements about how people thought he was “great”. You could tell that Chris was almost uncomfortable with this notion and repeatedly said that he was not great, but simply acted great. He said that is he acted great, then people would think he was great and if that happened then he actually was great.

As entrepreneurs, creative, marketers and business owners, it can often be isolating as you do not get the “water cooler” talk that often comes with the situation of being employed for someone else or simply an employee. As a result, we have to pull inspiration from different resources and outlets often leaving us in a state of be wilderness and maybe a tad of humor and weirdness. After all, as business owners, we really are weird and that is okay. It is why we are entrepreneurs, in most cases, we make terrible employees and that is a statement all to itself.

You might be asking, what or how does watching an interview on a professional great boxer help with running a business or succeed in capturing your online customer’s attention in the digital marketing world? I am happy that you asked. Truth is as a business owner, you are running into several situations which are dark and completely foreign. If you are a business owner that is striving for innovation in their particular industry, whether it be automotive or real estate, then you literally might be cutting and forming new territory and that is a challenge all to itself. When moments seem tough and uncontrollable, we all must ask our self and remind our self why wen entered into this particular genre of life, entrepreneurship. Anyone who has ventured out knows that there is much sacrifice that comes with this sort of lifestyle. An example is I am sitting on an airplane right this minute to complete a digital marketing campaign for the Toronto Fall RV Show while my wife is 16 days from giving birth to our first child. The ying and the yang is in true effect. I get many privileges and flexibilities with being my own boss, but I also have to sacrifice to stay in the game and strive. Are you great? Or do you act great? In regards to myself, I do not have an answer, but I do know that I want to act great and bea leader in all categories of my life. Business is great, family is everything though.

Drop me a comment and tell me what video or article that you pull inspiration from to keep aspiring to your goals.