Keynote Speaker, Ryan Holtz Speaks At Ecole Leduc Junior High School & Beaumont High School For Their Mental Health Day

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Mental health, bullying, leadership, entrepreneurship were all super important topics that I got to chat about as Keynote speaker for both Leduc Junior High School and Beaumont High School on their mental health days. I am super happy to see schools, organizations, universities and people in general start to talk about this and shine light on topics that are crucial to humanity. This subject resonated with me deeply as my childhood growing up was full of many obstacles and hardships. I truly came from humble beginnings and it enforced work ethic, resiliency and appreciation for the small things in life. In 2017, looking at our future community leaders, health professionals, politicians, emergency responders, entrepreneurs, innovators, pioneers and everything above, I truly get chills and excitement.

IMG_5103 Having coaches, goals and playing football was truly my saving grace after my mother passed when I was 13 years old and therefore totally understand what kind of impact this has on our young people who are trying to build their character at crucial moments in their life. I was and have been asked many times by schools, universities, organizations and companies to come in and give my talk on resiliency, leadership and entrepreneurship as I think it is a sobering experience of just what can happen when one person shares their story to many.

IMG_2197There are so many youth out there who have stories that literally cannot be comprehended by many that are extremely talented, but simply need to find their talent or “thing” that just makes them shine. Life moves at the speed of light and in many cases there are just simply not enough moments or people to help those along the way. Life is about being resilient! If you would like to inquire about having me speak at your event, school or company, please do so here.

Ryan Holtz Invited To Speak in Edmonton On A Panel Hosted By Vancouver Based Fashion Power-House Retailer, Kit & Ace

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When: April 27 @7:30pm
Location: Timbre Cowork
RSVP: kaitlyn.dorazio@kitandace.com

Some amazing folks at Kit and Ace have invited me to speak on a moderated panel alongside some heavy hitting decadent Edmonton business & creative peeps! I will be talking about how I stay mindful, focused and some tricks I use to travel and be on the go with ease! I am looking forward to this event as it will be the perfect mix of fashion, marketing, business, soul and just great vibes! Will be a fun event! Cashmere baby!

Calgary & Edmonton Digital Automotive Marketing Workshop: “Put A Pulse Back In Your Customer Retention & Customer Loyalty Program Using The 2017 Version of A “CRM” (Facebook, Instagram, Search, Text Message)”

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Calgary | April 7
Edmonton | April 6

Put A Pulse Back In Your Customer Retention & Customer Loyalty Program Using The 2017 Version of A “CRM” (Facebook, Instagram, Search, Text Message)

After your customer took delivery of their vehicle or paid their vehicle servicing bill, it is with a high probability, they hopped back on Facebook. With Over 22 Million Canadians on Facebook, 17 Million Of Them Use It EVERYDAY and these numbers have probably grown! Not to mention, Snapchat, Instagram and the list keeps growing!

We will:

1. Learn to keep in touch with the customer rather than just showing them an AD
2. Learn how to use our current “CRM” data to transfer over to Facebook and Instagram to meet our customers (Review of Canadian Anti Spam Law)
3. Learn how to appropriately market and introduce offers to our service customers using social and digital
4. Contextually position our dealership’s message in front of the customer at the right moment
5. Utilize & explore how to maintain and keep clean data generated from our social media and digital efforts
6. PERSONALIZE the buying and servicing car buyer experience to create REMARKABLE and RE-MARKETABLE notions

This workshop is suited for customer loyalty, bdc, marketing and internet directors, dealer principals and service managers. You should have a intermediate to advanced understanding of digital automotive marketing.

Register here.

Workshop: A Healthy Dose Of Automotive Contextual Digital Marketing, “SEO” & Data For Calgary & Edmonton Auto Dealers

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A Healthy Dose Of Automotive Contextual Digital Marketing, “SEO” & Data

“Contextual marketing refers to online and mobile marketing that provides targeted advertising based upon user information, such as the search terms they’re using or recent web-browsing activity.”

We will:

1. Learn the strategy behind contextual marketing
2. Understand how to track and monitor what car buyers are doing during their “discovery” stage
3. Learn how to setup heavily targeted ads that get served to a customer at the appropriate time
4. Understand how to syndicate our social media targeting with our display advertising
5. Learn how to attain rich data sets to better understand exactly what our customer is doing prior to saying hello
6. Understand why and how contextual marketing enables marketers to deliver more relevant, meaningful content that helps win new conversions and engender their long-time loyalty.
7. LIVE demo of a contextually delivered ad with a distinct conversion goal

This workshop is suited for intermediate to advanced staff including Dealer Principals, Sales Managers & Marketing Personnel. Personnel from the dealership attending this workshop should understand what their current dealership’s marketing strategy is and what the dealership’s online marketing goals are. As always, bring an award winning attitude, clear mind and a sense of humour!

Click here to register.

2017 Automotive Digital Marketing Bootcamp! New Year, New Digital Automotive Marketing Opportunities! | Calgary & Edmonton Auto Dealers

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2017 Automotive Digital Marketing Bootcamp!

January 12 – Edmonton
January 13 – Calgary

Register here.

New Year, New Digital Automotive Marketing Opportunities!

In this full day workshop we will go over:

1. Latest in social media platforms that auto buyers are using in their discovery path allowing auto dealers to convert
2. Different changes in algorithms such as Facebook and Instagram
3. Pay per click diversification, search is so much bigger to the 2017 car buyer
4. Dealership digital marketing audit forecast. Does your dealership have the necessary digital marketing plan in order to be successful in the 2017 digital ecosystem?
5. Why your dealership needs to invest in LIVE video on all social media platforms including Instagram, Facebook & Twitter (Periscope)
6. Micro-content creation with an emphasis on video
7. Round table Q & A

As always, attendee participation is a must and therefore will be encouraged. Please note that this workshop will be best suited for the intermediate to advanced dealer who has a decent handle on their current digital marketing initiatives. Bring a laptop, phone, questions and a fun attitude!

SPEAKING at DealerTalkX in Calgary October 6, 2016 | Calgary, Edmonton & Alberta Auto Dealers | Digital Marketing

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Where: Telus Spark Place (220 St Georges Dr NE, Calgary, AB T2E 5T2)
When: October 6 at 10:10am

Subject: Don’t Let “ROI” Crush Your Customers Expectations of Your Dealership To Be Creative Engaging and Innovative Through Your Digital Marketing Efforts.

I am truly excited and humbled to be among the speakers at this conference. Kijiji has done a great job of providing a event and forum to offer auto dealers in Toronto, Montreal and Calgary actionable items that they can literally go back to the dealership with and execute. There will be some amazing speakers such as Jon Montgomery, Olympic Gold Medalist and host of The Amazing Race.

If you would like to attend my presentation or have any questions, I do have a discount code that you can purchase tickets with. Please reach out me here.

See you in Calgary!

Calgary & Edmonton Auto Marketing Dealer Workshop: Roll Over Some Of Those “TV, Radio & Print” Ad Dollars Into Your Own Dealership LIVE Broadcast Using Facebook Live, Instagram & Snapchat Stories

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Edmonton | Thursday, September 22

Calgary | Friday, September 23

Did you know that people watch LIVE Video 3x more then normal video?

1.Overview of Facebook Live, Instagram Stories, Snapchat Stories
2.Live video consumption stats compared against all major media outlets
3.Best practices & tips for how to implement inside of the dealership
4.Extensive content plan to keep your dealerships marketing and sales objectives in line with your “LIVE” audience
5.Some equipment suggestions to put that “professional” touch on your “Live” broadcasts
6.Examples of other dealers who are using Live Streaming to increase sales both in service and sales departments

This one day workshop would be useful for sales managers, service managers, dealer principles and marketing personnel. To ensure success and value, make sure that you have a basic understanding of Facebook, Instagram and Snapchat platforms and have dealership accounts created! As alway’s there will be emphasis on GROUP participation and therefore expect to be apart of the conversation and activities.

Register here.

What We Learned From Executing City Of Edmonton Councillor Moe Banga’s Social Media/Digital Marketing Campaign.

Photo credit: Ed Kaiser

Photo credit: Ed Kaiser

I delayed writing this post until a certain amount of time had past after the election as I felt it would be more appropriate. In the City of Edmonton’s most recent ward 12 by-election, my company had the pleasure of assisting on the Moe Banga digital marketing campaign where we were extremely successful. When getting the call from Moe’s daughter to come and give a presentation on how we could amplify his current digital efforts, I thought to myself “this could be really fun and interesting!”. The minute I shook hands with Moe, I seen his passion for wanting to win and serve the people of Edmonton as he had been doing for 20 plus years as a Edmonton Police detective. The first thought that came to mind is “how can I get the social media voter to relate to a middle aged, police detective?” The answer was simple, let’s create a campaign that is all about the people by curating small pieces of content that make the voter feel like Moe is literally a gate way for them to better their own city. I guess, I just wanted the people of ward 12 to take responsibility and accountability for their own community and look at Moe as a tool they can use to do that.

In marketing, we are always looking for strategic ways to be able to figure out what a consumer wants, how they prefer to communicate and most of all the message we need to show them, without annoying them. Most of our marketing clients have products or professional services which we can pull data from and wrap our digital and social media campaigns around to ultimately increase the bottom line.

What we learned from assisting Moe Banga’s digital marketing campaign is that grass roots initiatives are so powerful as they literally are led by the “people” for the “people”. Moe put together an amazing team, starting with his campaign manager and spreading to the rest of the amazing group! This political grass roots campaign was fun, amazing and highly competitive as there was 30 plus other candidates running for the same seat. This was an amazing challenge and an absolute pleasure to be apart of!

Read the full Edmonton Sun article by Trevor Robb here.

I kindly thank City of Edmonton councillor Moe Banga for his video testimonial.

Please note that this post or video testimonial from Moe Banga is NOT in anyway endorsed by or affiliated with the City of Edmonton or any of it’s officials. This testimonial is solely for the purpose of the work Ryan Holtz Marketing Consulting & Training did on Moe Banga’s ward 12 by-election campaign.

REGISTER: Facebook Advertising For Small Business Workshop on 104 Street In Edmonton!

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MUST ATTEND Facebook Advertising Workshop For Small Businesses!

Join Internationally Recognized Marketer and Speaker Ryan Holtz as he hosts a workshop teaching you how to grow your business using Facebook Ads that are strategic, well thought out and catered to what your customers are looking for! Ryan services clients ranging from Jiffy Lube to Ford and is a regular tv and magazine contributor along with many other credentials.

You will learn how to:

1. Setup your business Facebook fan page
2. How to remarket to your existing database
3. The difference between the many different Facebook Ad options
4. Custom design your page to appeal
5. How to integrate your website with Facebook Apps
6. Generate reviews on your page to help establish your online reputation
7. Launch ads right from Facebook pages
8. Geo target by location and interest to new customers

Call or Text 780.218.5899 to register.

Where: In the heart of downtown on 104 street at Kristin Zabos Photography Studios (#217 10113 – 104 street)

When: Thursday, April 7, 2016 9:30am – 12:30pm

Cost: $69 investment which includes a catered lunch and your beautifully reserved spot! (All major credit cards accepted with receipt of payment provided.)

Finding Your Following: Social Media Strategies That Work | Edmonton Journal Capital Ideas Feature Article

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In the world of clicks, tweets, snaps, facebook posts and just about every other digital and social media platform, stands the business owner wondering which goliath they should tackle first? I was invited to be a speaker on a panel by The Edmonton Journal Capital Ideas team a few weeks back and it was awesome! A room full of small business owners in Edmonton combine to ask some of the best questions regarding effective use of social media.

Here are a few of my favourite questions from the session:

1. How do you cope when your business grows too fast?
2. How do you juggle social media and family/life balance?
3. Should you be scheduling posts and what social media platforms should you use?
4. When dealing within the insurance health fields, how do you form a social media strategy that is still fun amidst all the red tape and governance?
5. How often should you post?
6. Should you be on all platforms?

With social media, I will say it time and time again. It is all about people! Scheduling posts and trying to use social media management tools to distribute content into the world through the various different platforms is a slippery slope because you are dealing with REAL people. I suggest learning and using each platform for the same reasons it’s user base does. Your job as a business owner is to create or curate content that wraps around the platform and speaks to the user.

Here are 7 tips for being successful in social media playing the LONG game:

1. Decide whether you are a DJ or Producer, meaning great dj’s will remix already made music and producer will create something from scratch. Do you create or curate?
2. Create a chart that summarizes each platform so you can repurpose your content based on each social network’s requirement.
3. Create a game plan if you have scheduled content in the event of a disaster
4. Pick two social platforms and make love to them in every way possible so you can get the full advantage of why they are unique and tailor your content to them
5. Figure out what your “why” is and what your “story” is?
6. HAVE FUN
7. Have self awareness

To read the full article in The Edmonton Journal, visit here. I would love to know your thoughts! Send me a message on Snapchat, Instagram or Twitter @RyanHoltz1 :)