In this episode of The Ryan Holtz Show, I talk about how Grandma would want me to button up, The Oscar’s Lala land and moonlight blunder and contextual marketing. Mahershala Ali in this speech talks about the acting advice that his acting coaches gave was that acting was never about the actor but rather the character. Mahershala said that he gives humility and service into his craft. Enjoy the podcast and let me know what you think!
In this episode of The Ryan Holtz Show, I talk about nice feet and how that could be a way to gage someone’s character. I also give three tips to use social media and digital marketing to increase “foot” traffic to your next event. I would love to know what you think and if feet are really that important what they do actually say about a person. I also chat about how nobody likes an advertisement and the trick to great marketing is inbound and position your product or brand to be in front of the client or customer when they are in the market for your product or service.
A Healthy Dose Of Automotive Contextual Digital Marketing, “SEO” & Data
“Contextual marketing refers to online and mobile marketing that provides targeted advertising based upon user information, such as the search terms they’re using or recent web-browsing activity.”
1. Learn the strategy behind contextual marketing
2. Understand how to track and monitor what car buyers are doing during their “discovery” stage
3. Learn how to setup heavily targeted ads that get served to a customer at the appropriate time
4. Understand how to syndicate our social media targeting with our display advertising
5. Learn how to attain rich data sets to better understand exactly what our customer is doing prior to saying hello
6. Understand why and how contextual marketing enables marketers to deliver more relevant, meaningful content that helps win new conversions and engender their long-time loyalty.
7. LIVE demo of a contextually delivered ad with a distinct conversion goal
This workshop is suited for intermediate to advanced staff including Dealer Principals, Sales Managers & Marketing Personnel. Personnel from the dealership attending this workshop should understand what their current dealership’s marketing strategy is and what the dealership’s online marketing goals are. As always, bring an award winning attitude, clear mind and a sense of humour!
Click here to register.
In this episode of The Ryan Holtz Show I talk about protein shakes for your mind, 2017 automotive marketing predictions and Unilever CMO Keith Weed. Since 2016 has left us, and 2017 is here. I smell an odour like no other, that is the odour of the Future. This is the time of year when many people make their new years resolutions with fitness being one of them. But what about your mind? What about your soul? If your mind and soul are healthy I am sure your body will follow. As many know, a niche market I have managed to carve out for my business is automotive and I strongly feel that in 2017 it is going to be fierce, competitive and scrappy as car buyers are getting more and more educated which forces the dealers and manufacturers to simply keep up. I am excited!
Have fun listening and what is your protein shake for your mind?
Ontario Recreational Vehicle Dealers Association in Partnership with Ryan Holtz Marketing Consulting & Training Breaks All-Time Sales Record at The Toronto Fall RV Show!
What an amazing digital marketing campaign and an even better partnership! The Toronto Fall RV Show was an absolute hit! The ORVDA commisioned us to execute their first ever digital marketing campaign. Natalie and her team at ORVDA including the board have been a pleasure to work with as they want to be innovative and a head of the curve. With the 2017 RV buyer so sophisticated in their online research, it is imperative that our marketing efforts meet them where they are prior to the show. We executed social media, ppc, video pre-roll and LIVE video as a few of our digital marketing efforts.
As a result of this great result and partnership, we are pleased to announce we will be doing the digital and social media marketing Hamilton, Ottawa and the two Toronto RV shows. We will also be rolling out online marketing webinars for through our partnership with The Recreational Vehicle Dealers Association of Canada in the next coming months. Stay tuned!
Please contact us here to find out how we can help market your event or trade show successfully using social media and digital marketing strategies.
Being great or acting great? Is there a difference and more importantly, does it matter? If we truly believe that perception is reality, then being and acting great could very well lead us to the same result. I recently watched an interview on London Real with Chris Eubanks who is an amazing boxer in Britain and a true class act. Chris’s mild manners and bespoke attitude are a huge contrast from volatility and ferociousness in the ring. In a way, it kind of makes sense. The interview in this interview kept reading articles and statements about how people thought he was “great”. You could tell that Chris was almost uncomfortable with this notion and repeatedly said that he was not great, but simply acted great. He said that is he acted great, then people would think he was great and if that happened then he actually was great.
As entrepreneurs, creative, marketers and business owners, it can often be isolating as you do not get the “water cooler” talk that often comes with the situation of being employed for someone else or simply an employee. As a result, we have to pull inspiration from different resources and outlets often leaving us in a state of be wilderness and maybe a tad of humor and weirdness. After all, as business owners, we really are weird and that is okay. It is why we are entrepreneurs, in most cases, we make terrible employees and that is a statement all to itself.
You might be asking, what or how does watching an interview on a professional great boxer help with running a business or succeed in capturing your online customer’s attention in the digital marketing world? I am happy that you asked. Truth is as a business owner, you are running into several situations which are dark and completely foreign. If you are a business owner that is striving for innovation in their particular industry, whether it be automotive or real estate, then you literally might be cutting and forming new territory and that is a challenge all to itself. When moments seem tough and uncontrollable, we all must ask our self and remind our self why wen entered into this particular genre of life, entrepreneurship. Anyone who has ventured out knows that there is much sacrifice that comes with this sort of lifestyle. An example is I am sitting on an airplane right this minute to complete a digital marketing campaign for the Toronto Fall RV Show while my wife is 16 days from giving birth to our first child. The ying and the yang is in true effect. I get many privileges and flexibilities with being my own boss, but I also have to sacrifice to stay in the game and strive. Are you great? Or do you act great? In regards to myself, I do not have an answer, but I do know that I want to act great and bea leader in all categories of my life. Business is great, family is everything though.
Drop me a comment and tell me what video or article that you pull inspiration from to keep aspiring to your goals.
2017 Automotive Digital Marketing Bootcamp!
January 12 – Edmonton
January 13 – Calgary
New Year, New Digital Automotive Marketing Opportunities!
In this full day workshop we will go over:
1. Latest in social media platforms that auto buyers are using in their discovery path allowing auto dealers to convert
2. Different changes in algorithms such as Facebook and Instagram
3. Pay per click diversification, search is so much bigger to the 2017 car buyer
4. Dealership digital marketing audit forecast. Does your dealership have the necessary digital marketing plan in order to be successful in the 2017 digital ecosystem?
5. Why your dealership needs to invest in LIVE video on all social media platforms including Instagram, Facebook & Twitter (Periscope)
6. Micro-content creation with an emphasis on video
7. Round table Q & A
As always, attendee participation is a must and therefore will be encouraged. Please note that this workshop will be best suited for the intermediate to advanced dealer who has a decent handle on their current digital marketing initiatives. Bring a laptop, phone, questions and a fun attitude!
Purchasing a vehicle just got intense, but wasn’t it already? Gen Y’s expectation of the dealer and manufacturer just got heightened. No more tacky “on hold” phone music while you wait for the secretary to scramble and find a sales person to take your “UP”. Text messaging is a function that has truly changed how we communicate as a culture and world. It allows us to multi-task and talk to many people at one time without being bogged down by the old school phone call and voice to voice. I did a workshop on this very sales technique through The Motor Dealers Association of Alberta last year where we talked about CRM systems lack of ability to follow conversations between car buyers and sales people that were within the text messaging environment.
In an article written by Vince Bond from the Automotive News, he interviewed Kia’s Head of Digital Marketing David Schoonover and asked why he thought text messaging was so intricate in landing the sale. Read the article here. In the article Kia talks about how they understand that Gen Y simply does not want to wait on the phone for 5 minutes and the expectation has changed.
In the automotive marketing workshops and seminars that we do, we always stress the importance of understanding what the car buyer needs and the preferred context they want to communicate in. So important in 2016!
If your dealerships has questions or would like training on how to use texting and text ads to land more deals, reach out to us here.
Also a huge shout out to Platinum Mitsubishi for allowing us to use a screenshot from their recent Google Text Ads.
In this episode of The Ryan Holtz Show, I interview Beverley Theresa. Beverley is a sassy and unconventional social media strategist who literally is everywhere online and truly loves marketing and based here in Edmonton. I wanted to interview Beverley because she brings RAW to marketing and I love it. We chatted about vanity metrics and and traditional vs digital media. SHADE as Beverley made me aware in the podcast by pointing out that I must be old if I do not understand what this terms is, lol.
Here is a summary of what we chatted about:
Vanity metrics on social media
– buying followers or focusing too much on followers
– social media marketers hash-tagging every single word that doesn’t even convert or have anything to do with the post so they can try and get more likes
– social media and advertising examples courtesy of Realtors
Social media cliques
– someone who said Edmonton is like a clique and it’s hard to break in, which i kind of agree on, but it’s like that in every city
– getting mad if someone doesn’t respond to you on social media
– in the end just talk to people, because, they’re people
In this episode of The Ryan Holtz Show, I talk about how business conference attendees can maximize their experience and get the most out of the conference. With so many conferences going on around the world in all industries, as a business owner or team member, you are always looking to keep up with industry news, new technology and change! Below are a few tips to get the most out of your next conference and also how to establish which conference is great for you!
1. Search for the hash tag and see what conversation is happening prior to attending
2. Reach out to the speakers and read their bio’s and see what they are doing to help you decide the speaker session that is right for you.
3. Set out 3 or 4 goals you would like to take away from the conference that you can immediately execute on afterwards
4. Reach out to the event organizers prior to see why they chose to host the conference and what their motivation was
5. Get to the conference early!
What conferences do you like? Please let me know here and please tell me how you get prepared for a conference?