Archives for February 2015

Workshop Alert: “Auto Dealership Website Google Analytics” In Calgary & Edmonton

February 25, 2015 By Ryan Holtz Leave a Comment

Dealership Website Google Analytics

Do You Know How To Read Your Dealerships Website Google Analytics? Do You Even Have Access To These? With Car Buyers Visiting 18 Plus Websites Prior To Contacting You, Your Website Is Your Online Showroom And You MUST Know What Your Online Showroom Traffic Is Doing And How They Got To You.

You will learn:

How to access your google analytics
How to read and segment your report based on date, time and traffic sources
How to measure success of your pay per click ad campaigns
How to understand metrics like clicks, conversions, active sessions, bounce rate, unique visitors
How to AUDIT your website provider and third party vendors by cross referencing their reports with your GOOGLE traffic report
What questions you should be asking when selecting a website or pay per click vendor
How to break down this report in a “easy to understand” format to assist management with marketing and advertising decisions
How to use this report to make sure you are fully prepared when meeting with vendors
How to read graphs generated
How to segment your report based on mobile traffic, referral sources and even social media traffic
How to setup google analytics
We will do a LIVE audit of a active website to ensure full understanding

Prior to attending, YOU must have access to your analytics by contacting your website vendor to obtain usernames and passwords to grant you access. PLEASE NOTE every website vendor should make this available to you as you own the right to access your own analytics on the back end of your website.

By the end of this workshop, you will understand the basics of google analytics along with the relevancy and importance of interpreting this data to ultimately help you make better decisions when setting up ad campaigns and executing your digital marketing initiatives.

Twitter Makes Deal With Google To Show Tweets In Search Results…..

February 7, 2015 By Ryan Holtz Leave a Comment

Search engine optimization just got a little better! With this exciting announcement of Twitter and Google coming to terms on an agreement to have tweets show up in search results, this just made online search and the power of social media a little better!

We all know Twitter is a viral and amazing tool to have conversation and document and tell a story of what you are doing or better yet, how your product or service can help a potential customer. I have always liked Twitter for it’s quick and relevant information often providing the world with breaking news before the traditional media such as tv, radio and newspaper does!

If you are not tweeting, you may want to think about firing up a twitter account as this will help your online visibility and efforts. Being a marketing consultant based in Edmonton, but having clients all over Canada, it is imperative to always have my eye on the pulse to ensure we are keeping up with the change!

To read the article in bloomberg, click here.

Follow me on Instagram and Twitter @RyanHoltz1

What do you think about tweets coming up in google search?

Suburbia Hair Salon & Spa Launches with Ryan Holtz Marketing located in Edmonton, Alberta

February 3, 2015 By Ryan Holtz Leave a Comment

Sexy, sophisticated and absolutely stunning would be a few of the words I would describe Suburbia Hair Salon and Spa located in St Albert, Alberta. Thyda Lim who is the owner and founder has made her vision and dream come into reality!

I have known Thyda for many years when she was the salon manager at The Rock Salon. Thyda is a person who is committed to absolute perfection in whatever she sets her scopes on. It is an absolute pleasure to design and program her website which is equipped with many features including online booking and a blog so her clients and fans can stay up to date on the latest and greatest!

What Ryan Holtz Marketing & Consulting executed for Suburbia Hair Salon & Spa:

1. Design graphics and layout
2. Program and install widgets on the back end of WordPress
3. Install the online booking system so salon clients can conveniently book online
4. Design a mobile friendly and optimized website as consumers in general are using their devices to discover and consider products and services
4. Train client on back end of WordPress to understand basics of the dashboard

Once again, it is an absolute pleasure to be apart of a great local Edmonton entrepreneur’s dream and visions to open up a salon with a bit of a twist!

Own a small business? Need a website? Have Questions?

Reach out to me!

BORED? —> “WHY” Traveling Helps You Be A Better Business Person & Marketer….Dominican Republic! Papi Chulo!

February 2, 2015 By Ryan Holtz Leave a Comment

Perspective, perspective and PERSPECTIVE! In my humble opinion, travel has opened my eyes to thoughts, feelings and perceptions that I would never be exposed to! I think that in many ways, ideas come from “out of the box” thinking. I recently traveled to Boca Chica which is right outside of Santo Domingo, Dominican Republic.

This trip was awesome but a third world country has no middle class, meaning you have money or you do not! The work ethic of the locals in this country is amazing! I cannot help but feel blessed and humbled ito have the opportunity that I have here in Edmonton, Alberta Canada. We wake up each day with all the resources a human could ever dream of.

Running water from the tap, heat, air conditioning, food, produce are just a few of the basics that we have and do not pay any mind to. Walking around, smelling the air and talking to the dominicans in my “spanglish” in an effort to acknowledge their native language which is Spanish makes my mind think, heart pound and eyes stretch to see as much as I possibly can….to ensure that I never forget my experience but most of all show humanity to people who simply do not have what we have.

Business, marketing, what the heck does this have to do with being a better business and marketing person? One word that comes to mind is HUMILITY. The humility to always move forward, learn, poke and search. Human psychology is business and life.

Here are a few reasons why I think you should travel:

1. Touch, feel and see how others do business
2. Experience how technology or “lack of” impacts efficiency when it comes to business especially tourism and hotel sectors
3. Get out of the “Fish Bowl Syndrome” – I talk about this in my presentations ALOT! If you think your local city is the end all, be all, think again! Remember this world is multi dimensional with meany ways of thinking
4. Gain new ideas! Observe, close your mouth and just listen and take it all in

From this trip alone, I have two new ideas that I will implement into my daily life immediately!

I want to give a special shout out to Be Live Hamaca Resort in Boca Chica, Dominican Republic for showing us a fantastic stay! This hotel was great! If you go, eat at the “Gourmet” restaurant and get the salmon and beef tenderloin! Yum!

Also, Barb from Westjet is absolutely awesome, as I am writing this blog, she is telling me about some of her past travel stories with the airline. I told her that she should write a blog as people would love to hear these kinds of stories!

Oops! One more thing! One of the historical sites that we seen was the gravesite of Christopher Columbus, some say he is buried in Spain, but none the less, very cool and a great experience!