GUEST SPEAKER: Jim Ziegler Invited Me To Be A Guest Speaker at His Auto Sales Super Conference in Dallas, Texas May, 2014

Wow! I was super excited to be invited as a guest speaker at Jim Ziegler’s super sales conference in Dallas, Texas in May,2014. This conference was jam packed with awesome speakers and had a huge focus around CRM (Customer Retention Management) for Automotive Dealers. The subject that I was speaking on was “How To Make Digital Marketing Sexy for Auto Dealers.” This conference was unique in the fact that it was not a “pitch fest” meaning the speakers were not doing any bate and switch garbage. They were providing useful and impactful knowledge for car dealers that could immediately be taken back to the dealership and executed on.

I am going to share a few nuggets from the conference, but not everything, if you did not attend then you missed out BIG TIME!

  • “You can grow or die but cannot stay where you are”.-Jim Ziegler
  • Profit centres are staff, inventory, facility, CRM, advertising and internet
  • Automotive internet is celebrating 20 years in the business, “up” bus is dead.
  • 85% of all online content will be video
  • First responsive radio is country and second is urban
  • 26% of incoming dealership calls are for service department
  • Now I have to admit, this was my first United States speaking event so I wanted to put on a good show and provide some value. It seems I did just that! Take a peek as industry and sales expert Mark Tewart tells you what he thought:

    Also, General Manager from Roswell Honda in New Mexico was nice enough to say a few words, here is what he had to say:

    I also snapped a few pictures from the conference so check them out below. If you have any that you would like to post, let me know and I would love to add them!

    Picture Gallery:

    Featured In Automotive News Article: “Facebook Birthday Videos Court Car Buyers into Showroom”

    I was featured in the May 19, 2014 Automotive News Article titled: "Facebook Videos Court Car Buyers Into Showroom"

    I was featured in the May 19, 2014 Automotive News Article titled: “Facebook Videos Court Car Buyers Into Showroom”

    I am definitely proud to be invited as a expert to give my opinion on a car dealership down in the United States that is sending birthday videos through Facebook to their customers. I think this is awesome and a very nice way to utilize social media inside of the dealership! Awesome article by reporter Vince Bond of The Automotive News.

    “How To Make Your Dealership Female Friendly” Article in The Used Car Dealers Association Of Ontario Magazine

    Photo 2014-05-15, 4 53 58 PM

    I was very humbled to be featured in The Used Car Dealers Association of Ontario magazine article titled “How To Make Dealerships More Female Friendly”. Please read through as this article contains some amazing and nutritional information. Click here to view the full article.

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    Social Media Marketing 101 For Calgary Automotive Dealers

    Photo 2014-05-07, 3 06 03 PM (1)

    Such an awesome time! I am a bit late on posting this but it has been a busy schedule! Better late than never! I had the pleasure of spending time with some awesome automotive car dealers in Calgary, Alberta. We went over how to successfully understand and implement social media inside of a car dealership and the best ways to incorporate it as a tool that will help gain and retain car buyers.

    I want to keep this post really short, but PLEASE take a peek at the below tweets and pictures from the event!

    Tweets & Pictures (Click To View)

    Social Media 101 Automotive Dealers Workshop in Edmonton, Alberta Canada


    Well let me tell you, this workshop for automotive dealers was simply awesome. I held a “Social Media 101″ for Edmonton and area automotive dealerships. This was jam packed full day workshop that went over every aspect of a automtive dealership setting up and being successful with social media inside the dealership. I teamed up with The Motor Dealers Association of Alberta to host this amazing full day digital marketing workshop. It was held at The Edmonton Petroleum Club and they we an amazing host! Below PLEASE check out what some of the dealers had to say and have a peek at some of the twitter conversation with the hash tag #HoltzMDAworkshop. If you are interested in having me host a workshop for you on location at your business or through your Canadian business association please reach out to me here and we can make it happen! As always, please share through all your social links and drop some comments below.