SNEEK PEEK | Presenting to The Motor Dealers Association of Alberta

Last Friday November 22, 2013 I had the pleasure of speaking to The Alberta Motor Dealers Association on the topics of Social Media and how to implement it into the dealership. This is a topic I am extremely passionate about as alot of businesses and people in general are just not sure how to go about getting started. In my presentation I use a picture of Alexander Graham Bell because he invented the telephone. Social media and the whole “digital” culture is not a fad or the next big thing. It simply is another way that human beings are choosing to communicate and for this reason alone, IT MUST BE TAKEN SERIOUSLY.

Me speaking to The Alberta Motor Dealers Association

Me speaking to The Alberta Motor Dealers Association

Anyhow, just wanted to drop a quick blog and invite everyone out to the workshop this Friday November 29,2013 as I will be speaking to Calgary and area auto dealers about social media and digital.

Check out some feedback about this presentation below with some Tweet testimonials ;)

Proud to be named “Marketer of The Year” by City of Spruce Grove Chamber of Commerce

Well, I am very humbled and grateful to be awarded Marketer of The Year by The City of Spruce Grove Chamber of Commerce. In the past year the tri-area has been so open minded and willing to try different things.

Rosetta in particular did an amazing job of putting on these awards! She is the local ATB Financial branch manager in Spruce Grove and can be found in the community giving back or giving someone a hand. She is great, literally!

Stuart Houston, Mayor of the City of Spruce Grove gave us a big shout out by singing the Bobby Curtolla hook “Return To Zender” and telling everyone to go and buy a vehicle!

All in all I wanted to write a post thanking EVERYONE for their support and for the huge award of “Marketer of The Year” :)

Special Thank You’s:

-Barb Livingstone, McDonalds
-Ela Guenette, Grain Elevator
-Stuart Houston, Mayor, City of Spruce Grove
-Robyn Graystone, Spruce Grove Chamber of Commerce

***Please note this post was compiled on an Iphone so I apologize for any spelling errors.***

Automotive Internet Sales 20 Conference | Los Angeles, California November 12-14, 2013


Well first off, huge props to Sean V. Bradley and the Dealer Synergy group for putting on one of the best automotive conferences I have been to. As promised and expected, this Internet sales 20 group was cohesive, relevant, informative and synergetic. The conference took place at the Renaissance hotel in Los Angeles November 12-14. A few of the key speakers such as Jim Ziegler, Cory Mosley and AJ Leblanc dished up some great content and dialogue.

Over the course of the three days topics such as digital and how it affects the entire car buying process from the moment a lead comes in all the way to closing the deal and maintaining the relationship with that car buyer.

Here is a bit of digest to recap some of the great content that provided value and kept the brain juices flowing.

Golden Nuggets:

• 92-99 % of prospects are looking online prior to stepping inside the dealership
• Average buying cycle is 45-90 days
• 11 hours of research is done by car buyers prior to purchase
• Outbound calls made by a sales person will result in about a 14% connection rate
• Get connected with automotive related blogs such as auto success and the very one you are reading right now such as
• Average dealership sells 96 units, number can increase to about 119 units with a properly formatted internet department
• Have a mutual fund type strategy when it comes to your automotive digital marketing efforts such as social media, reputation management and third party lead providers
• Have a solid structure and plan of attack when it comes to creating reviews for the dealership
• 70 % of people who use social media are doing it on mobile
• Check out cyber Sonar to track anybody on your website
• Lowest a dealership should be closing is 13% on internet leads
• Price is only valuable in the absence of value
• 96% of customers will shop the price once they see it
• Sell appointments, do not sell the car
• 80% of people that submit a request are buying something different
• Why should people buy from you? (Price, Inventory)
• Full price is a fair price, 6% mark up on a vehicle is average
• How to work a car deal:
• Build the deal before you start the numbers
• Dealers take away leads on a month to month basis depending on closing ration and numbers generated by the internet department
• Heart is attached to the wallet, not the mind
• Focus on influencing the customer rather then overcoming objection
• Self assessment is a powerful tool
• The average lead costs $200 to bring into the dealership
• Google “Money ball” Line Up slide!
• Social Media should be around 3-5% of your budget
• Automotive Bermuda Triangle
• Video search engine optimization (Do some research with AJ Leblanc)
• 73% of car consumers are looking at reviews
• Make sure you check out yelp as Siri for the IPhone is directly connected with yelp
• Have customer post pic on Facebook with themselves tagged in the pic
• Add “please leave a review” on the back of a business card
• Direct Facebook audience based on CRM data and email addy’s
• Check out yelp, google plus and yellow pages
• Have Synergy amongst all of the social media websites, everything links to one another, make sure it is a web
• Eyejot movie editing/windows movie maker
• Post engagement ads through the back end is far better. $10 a day mark is the sweet spot for Facebook
• “Hi we are Zender Ford and you can like us if you want.”
• Credit apps and creating leads
• 45% of customers with social security number abandoned form when asked to provide sin #

Personally and professionally when it comes to the automotive business whether it be in Canada or The United States of America I am hungry and thirsty for great content and even better context. Sean V Bradley and the Internet Sales 20 Synergy group provided exactly that for me.

Thank You’s and Shout Out’s

Susan Givens from Automotive Success magazine informed and introduced me to this event and I will be forever grateful. Thanks so much Susan for the introduction and Southern Hospitality!

Mr. Corey Mosley for showing me and everyone else some love with his presentation and generous “Money Bags Mosley” gifts (I won a Samsung Android Tablet!)

Shout out to the gang over at True Car for providing the Ipad through the twitter competition that Sean hosted. Thank YOU!

Dealer Synergy, THANK YOU for the $200 worth of cheddar for the most tweeted competition.

All in all I just want to say that I found the Internet sales 20 conference to be exactly what it was advertising, which was informative, intimate, valuable and synergetic!

From The Canada Guy to you, THANK YOU!

**Please note a TON of Pictures, tweets and content will be added to this post but I HAD to get something up ASAP!**