Keynote Speaker, Ryan Holtz Speaks At Ecole Leduc Junior High School & Beaumont High School For Their Mental Health Day

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Mental health, bullying, leadership, entrepreneurship were all super important topics that I got to chat about as Keynote speaker for both Leduc Junior High School and Beaumont High School on their mental health days. I am super happy to see schools, organizations, universities and people in general start to talk about this and shine light on topics that are crucial to humanity. This subject resonated with me deeply as my childhood growing up was full of many obstacles and hardships. I truly came from humble beginnings and it enforced work ethic, resiliency and appreciation for the small things in life. In 2017, looking at our future community leaders, health professionals, politicians, emergency responders, entrepreneurs, innovators, pioneers and everything above, I truly get chills and excitement.

IMG_5103 Having coaches, goals and playing football was truly my saving grace after my mother passed when I was 13 years old and therefore totally understand what kind of impact this has on our young people who are trying to build their character at crucial moments in their life. I was and have been asked many times by schools, universities, organizations and companies to come in and give my talk on resiliency, leadership and entrepreneurship as I think it is a sobering experience of just what can happen when one person shares their story to many.

IMG_2197There are so many youth out there who have stories that literally cannot be comprehended by many that are extremely talented, but simply need to find their talent or “thing” that just makes them shine. Life moves at the speed of light and in many cases there are just simply not enough moments or people to help those along the way. Life is about being resilient! If you would like to inquire about having me speak at your event, school or company, please do so here.

Ryan Holtz Invited To Speak in Edmonton On A Panel Hosted By Vancouver Based Fashion Power-House Retailer, Kit & Ace

Kit&Ace

When: April 27 @7:30pm
Location: Timbre Cowork
RSVP: kaitlyn.dorazio@kitandace.com

Some amazing folks at Kit and Ace have invited me to speak on a moderated panel alongside some heavy hitting decadent Edmonton business & creative peeps! I will be talking about how I stay mindful, focused and some tricks I use to travel and be on the go with ease! I am looking forward to this event as it will be the perfect mix of fashion, marketing, business, soul and just great vibes! Will be a fun event! Cashmere baby!

Ep 08: Nice Feet, Event Marketing And Nobody Likes An Advertisement! Inbound Marketing Is The Start of The Trust Cycle

img_3717 In this episode of The Ryan Holtz Show, I talk about nice feet and how that could be a way to gage someone’s character. I also give three tips to use social media and digital marketing to increase “foot” traffic to your next event. I would love to know what you think and if feet are really that important what they do actually say about a person. I also chat about how nobody likes an advertisement and the trick to great marketing is inbound and position your product or brand to be in front of the client or customer when they are in the market for your product or service.

Ontario Recreational Vehicle Dealers Association in Partnership with Ryan Holtz Marketing Consulting & Training Breaks All-Time Sales Record at The Toronto Fall RV Show by Introducing Social Media & Digital Marketing to Gain Online RV Shoppers

ORVDA Official Press Release

ORVDA Official Press Release

Ontario Recreational Vehicle Dealers Association in Partnership with Ryan Holtz Marketing Consulting & Training Breaks All-Time Sales Record at The Toronto Fall RV Show!

What an amazing digital marketing campaign and an even better partnership! The Toronto Fall RV Show was an absolute hit! The ORVDA commisioned us to execute their first ever digital marketing campaign. Natalie and her team at ORVDA including the board have been a pleasure to work with as they want to be innovative and a head of the curve. With the 2017 RV buyer so sophisticated in their online research, it is imperative that our marketing efforts meet them where they are prior to the show. We executed social media, ppc, video pre-roll and LIVE video as a few of our digital marketing efforts.

As a result of this great result and partnership, we are pleased to announce we will be doing the digital and social media marketing Hamilton, Ottawa and the two Toronto RV shows. We will also be rolling out online marketing webinars for through our partnership with The Recreational Vehicle Dealers Association of Canada in the next coming months. Stay tuned!

Please contact us here to find out how we can help market your event or trade show successfully using social media and digital marketing strategies.

[VIDEO] Being Great or Acting Great? If you are in business, then you must be bold. People will treat you as you act. Life of an Entrepreneur. Refer to “Chris Eubanks London Real” interview on YouTube

Being great or acting great? Is there a difference and more importantly, does it matter? If we truly believe that perception is reality, then being and acting great could very well lead us to the same result. I recently watched an interview on London Real with Chris Eubanks who is an amazing boxer in Britain and a true class act. Chris’s mild manners and bespoke attitude are a huge contrast from volatility and ferociousness in the ring. In a way, it kind of makes sense. The interview in this interview kept reading articles and statements about how people thought he was “great”. You could tell that Chris was almost uncomfortable with this notion and repeatedly said that he was not great, but simply acted great. He said that is he acted great, then people would think he was great and if that happened then he actually was great.

As entrepreneurs, creative, marketers and business owners, it can often be isolating as you do not get the “water cooler” talk that often comes with the situation of being employed for someone else or simply an employee. As a result, we have to pull inspiration from different resources and outlets often leaving us in a state of be wilderness and maybe a tad of humor and weirdness. After all, as business owners, we really are weird and that is okay. It is why we are entrepreneurs, in most cases, we make terrible employees and that is a statement all to itself.

You might be asking, what or how does watching an interview on a professional great boxer help with running a business or succeed in capturing your online customer’s attention in the digital marketing world? I am happy that you asked. Truth is as a business owner, you are running into several situations which are dark and completely foreign. If you are a business owner that is striving for innovation in their particular industry, whether it be automotive or real estate, then you literally might be cutting and forming new territory and that is a challenge all to itself. When moments seem tough and uncontrollable, we all must ask our self and remind our self why wen entered into this particular genre of life, entrepreneurship. Anyone who has ventured out knows that there is much sacrifice that comes with this sort of lifestyle. An example is I am sitting on an airplane right this minute to complete a digital marketing campaign for the Toronto Fall RV Show while my wife is 16 days from giving birth to our first child. The ying and the yang is in true effect. I get many privileges and flexibilities with being my own boss, but I also have to sacrifice to stay in the game and strive. Are you great? Or do you act great? In regards to myself, I do not have an answer, but I do know that I want to act great and bea leader in all categories of my life. Business is great, family is everything though.

Drop me a comment and tell me what video or article that you pull inspiration from to keep aspiring to your goals.

2017 Automotive Digital Marketing Bootcamp! New Year, New Digital Automotive Marketing Opportunities! | Calgary & Edmonton Auto Dealers

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2017 Automotive Digital Marketing Bootcamp!

January 12 – Edmonton
January 13 – Calgary

Register here.

New Year, New Digital Automotive Marketing Opportunities!

In this full day workshop we will go over:

1. Latest in social media platforms that auto buyers are using in their discovery path allowing auto dealers to convert
2. Different changes in algorithms such as Facebook and Instagram
3. Pay per click diversification, search is so much bigger to the 2017 car buyer
4. Dealership digital marketing audit forecast. Does your dealership have the necessary digital marketing plan in order to be successful in the 2017 digital ecosystem?
5. Why your dealership needs to invest in LIVE video on all social media platforms including Instagram, Facebook & Twitter (Periscope)
6. Micro-content creation with an emphasis on video
7. Round table Q & A

As always, attendee participation is a must and therefore will be encouraged. Please note that this workshop will be best suited for the intermediate to advanced dealer who has a decent handle on their current digital marketing initiatives. Bring a laptop, phone, questions and a fun attitude!

New Google Ad Function Allows Gen Y Car Buyers A Direct Path To The Car Sale Using Text Messaging | Canadian Auto Dealer Marketing

screenshot-2016-11-19-16-24-00 Purchasing a vehicle just got intense, but wasn’t it already? Gen Y’s expectation of the dealer and manufacturer just got heightened. No more tacky “on hold” phone music while you wait for the secretary to scramble and find a sales person to take your “UP”. Text messaging is a function that has truly changed how we communicate as a culture and world. It allows us to multi-task and talk to many people at one time without being bogged down by the old school phone call and voice to voice. I did a workshop on this very sales technique through The Motor Dealers Association of Alberta last year where we talked about CRM systems lack of ability to follow conversations between car buyers and sales people that were within the text messaging environment.

In an article written by Vince Bond from the Automotive News, he interviewed Kia’s Head of Digital Marketing David Schoonover and asked why he thought text messaging was so intricate in landing the sale. Read the article here. In the article Kia talks about how they understand that Gen Y simply does not want to wait on the phone for 5 minutes and the expectation has changed.

In the automotive marketing workshops and seminars that we do, we always stress the importance of understanding what the car buyer needs and the preferred context they want to communicate in. So important in 2016!

If your dealerships has questions or would like training on how to use texting and text ads to land more deals, reach out to us here.

Also a huge shout out to Platinum Mitsubishi for allowing us to use a screenshot from their recent Google Text Ads.

Ep 06: Interview with Beverley Theresa on Vanity Metrics, Social Media Marketing & SHADE

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In this episode of The Ryan Holtz Show, I interview Beverley Theresa. Beverley is a sassy and unconventional social media strategist who literally is everywhere online and truly loves marketing and based here in Edmonton. I wanted to interview Beverley because she brings RAW to marketing and I love it. We chatted about vanity metrics and and traditional vs digital media. SHADE as Beverley made me aware in the podcast by pointing out that I must be old if I do not understand what this terms is, lol.

Here is a summary of what we chatted about:

Vanity metrics on social media

- buying followers or focusing too much on followers
- social media marketers hash-tagging every single word that doesn’t even convert or have anything to do with the post so they can try and get more likes
- social media and advertising examples courtesy of Realtors

Social media cliques

- someone who said Edmonton is like a clique and it’s hard to break in, which i kind of agree on, but it’s like that in every city
- getting mad if someone doesn’t respond to you on social media
- in the end just talk to people, because, they’re people

Follow Beverley!

twitter @hellobeverley
instagram @hellobeverley
snapchat @hellobeverley
linkedin https://www.linkedin.com/in/hellobeverley
pinterest https://www.pinterest.com/hellobeverley

Ep 05: How Business Conference Attendees Can Maximize Their Experience

img_3717 In this episode of The Ryan Holtz Show, I talk about how business conference attendees can maximize their experience and get the most out of the conference. With so many conferences going on around the world in all industries, as a business owner or team member, you are always looking to keep up with industry news, new technology and change! Below are a few tips to get the most out of your next conference and also how to establish which conference is great for you!

5 Tips:

1. Search for the hash tag and see what conversation is happening prior to attending
2. Reach out to the speakers and read their bio’s and see what they are doing to help you decide the speaker session that is right for you.
3. Set out 3 or 4 goals you would like to take away from the conference that you can immediately execute on afterwards
4. Reach out to the event organizers prior to see why they chose to host the conference and what their motivation was
5. Get to the conference early!

What conferences do you like? Please let me know here and please tell me how you get prepared for a conference?

Ep 04: Are You “Networking” Or “Not Working” for Business?

img_3717 In this episode of The Ryan Holtz Show, I talk about networking or not working for business. This subject is of very much debate. New business owners and business owners looking to expand their contacts or reach will often attend networking events. Usually the feedback after doing so is mixed.

Some points I discuss in this episode are:

1. Time management
2. Value of the networking group and associated sponsors
3. B2B instead of B2C
4. Your goals and what you are trying to get out of the group

If you are part of a networking group that you get tons of value, please message me here so I can add the group to the list and also give a shout out.

Are you “networking” or “not working”?

I would love to know!