Auto Dealer Marketer – mcgregor

Canadian Automotive & Marketing Resource with a Dash Of Lifestyle.

Ep 15: Floyd Mayweather & Conor McGregor Fight Camps Left No Digital Marketing Stone Unturned

August 28, 2017 By Ryan Holtz Leave a Comment

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In this episode of The Ryan Holtz Show, I talk about the Floyd Mayweather & Conor McGregor fight and what business people or anyone looking to better their craft can take away from this EPIC marketing campaign ran by fight promoters.

As per the podcast, towards the end I give 4 tips:

1. If you are a business owner, do not just look for inspiration, new ideas or innovation within your own industry. If you need a prime example of this, check out Henry Ford who literally got inspiration for automotive assembly line from a meat packing plant he visited. Yes, that is right! Your vehicle production and engineering was inspired from a meat packing plant.

2. Try to put some piece of content that is of value and native to you, meaning you do not have to produce some amazing piece of content but rather document and illustrate pieces of your life. You would be surprised how much value you can provide to someone else. You could blog, Instagram, Facebook blog posts etc.

3. Stop doing a job that you hate (if you hate it) and find something that you love and want to be passionate about. This tip is not new or original, but so damn important!

4. Try to be a sponge and take information from everything around you (I speak more about this on the podcast) so please listen for my big elaboration hehe.

I also broke down the storytelling and hype that was generated and produced for this fight and then beautifully executed on several different medium such as social media , text, blogging and video. All great mediums to tell a story!

Anyhow, listen, tune in and let me know your feedback and THANK YOU for listening! Also, if you are interested in sponsoring the show or in need of a great marketing, reach out to my team and I, here.

As a business partner, I’ve had the pleasure of working with Ryan in his role of Marketing Manager at Zender Ford. A true marketing professional, Ryan keeps his finger on the pulse of current technology and has used this experience to develop a well-rounded and customer focused marketing strategy at Zender Ford. He values the quality of the relationship with the end customer above all else, and it shows in his attention to detail and to the quality of every project delivery he’s engaged in.

Heather Hansen, Director of Marketing & Operations, Managed Services, PBS Systems

I recently had the pleasure of participating in Ryan’s workshop during our annual, National education committee meeting. Ryan’s high energy and enthusiastic presentation instantly intrigued our group; I would confidently recommend him to anyone seeking an innovative and exciting seminar! Ryan is forward thinking and offers progressive marketing solutions, we are very excited to be working with him throughout 2017!

Natalie ConwayAssociation ManagerOntario Recreational Vehicle Dealers Association

Ryan is the kind of guy you can count on to get things done. And he’s not content with doing the same old, same old – he comes up with innovative tactics to meet his dealership’s goals. His skill set is wide, with particular strengths in traditional marketing and social media, and the best thing about Ryan in my opinion is that he is always pushing himself to learn more about his craft. He never stops improving, which inspires others (including myself) to do the same, and I find that truly admir…

Stacey Fowler, Social Media Dealer Coach, Sonic Boom Creative Media

Ryan has a huge passion for what he does in his marketing strategies stimulating growth in any business him touches. He has a keen sense of what a company or person’s needs are, assesses the current path and lays out a new strategy that entails goals followed by a pragmatic approach resulting in a road map to success. Ryan’s skills are very dynamic and the way he will tailor them to a specific need is incredible, fueled by his passion is quite unique showing immediate results and exposure for yo…

Brenda Dubilowski

Here is a man who never ceases to amaze me. The heart and enthusiasm he puts into everything he does is well over the top and I think that is why he shines. The more I interact with him the more highly I recommend him as a social media expert, a marketing genius and a connector of people. He has the right personality to click with just about anyone and is not afraid to put himself out there for anybody. If you can work with him I say do so, you will be a better person or business for it.

Don NaultSales ManagerPremier Garage Condos