In this episode of The Ryan Holtz Show Podcast, I chat with a special guest by the name of Ross Simmonds. Ross Simmonds is an entrepreneur with a passion for technology and communications. He has spent the last seven years working in digital marketing through his company Foundation Marketing and has had the chance to work with brands ranging from Fortune 500 companies to startups. Ross is also the co-founder of a software called Crate and the e-commerce site Hustle & Grind. He was named by Mashable as a top Snapchat marketer and has been published in Forbes, Huffington Post, Venturebeat and more. Even Diddy took some notes on how to use Snapchat from this dude!
I wanted to chat with Ross as I have seen his work through LinkedIn, but most importantly, love the vibe he brings to marketing and how he merges hip hop into digital marketing. This interview is a banger, so I don’t want to blab to much on here, but below is a summary of the show notes and certain points we chatted about:
– Instagram Marketing (Hustle & Grind has over 120,000 followers)
– Digital Marketing As A Whole (Content Marketing + Social Media are my focus)
– Entrepreneurship As A Whole
– Trends in Tech/Business/Marketing/
– Selling do-rags for $10 and buying them for $2
– Grew up in Preston, Halifax (Highest amount of black population in Canada)
– Facebook groups are an underestimated tool for companies and marketers
– Not being robotic, just because you are a professional means you can show your personality
– Parents immigrating usually push education as a gateway
– Marketing in universities is quite behind
– Creating roadmaps that bring all your passions whether you want to be a pharmacist or singer, do it! We all expire at the end of the day!
– Snapchat guide taught Puff Daddy “Diddy” to Snapchat!
– Starting from Your Mom’s basement
– FB groups
– Time management
– Owning your own channels (FB/Google Traffic)
– LinkedIn tactic to build following
– 60 side hustles
– Curating content vs Creating content
– Hip hop in marketing
– You are giving away this content for free, how do you get paid?
– Did you unfollow me?
– Hate mail?
– Warren Buffet on luck and when were you born into this world back in the day would affect your success
– C.R.E.A.M. (Calendars Rule Everything Around Me)
– How to increase your membership to your Facebook group
Connect with Ross here.
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