Ryan Holtz Marketing | Auto Dealer Marketer – capital ideas

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Finding Your Following: Social Media Strategies That Work | Edmonton Journal Capital Ideas Feature Article

March 14, 2016 By Ryan Holtz Leave a Comment

In the world of clicks, tweets, snaps, facebook posts and just about every other digital and social media platform, stands the business owner wondering which goliath they should tackle first? I was invited to be a speaker on a panel by The Edmonton Journal Capital Ideas team a few weeks back and it was awesome! A room full of small business owners in Edmonton combine to ask some of the best questions regarding effective use of social media.

Here are a few of my favourite questions from the session:

1. How do you cope when your business grows too fast?
2. How do you juggle social media and family/life balance?
3. Should you be scheduling posts and what social media platforms should you use?
4. When dealing within the insurance health fields, how do you form a social media strategy that is still fun amidst all the red tape and governance?
5. How often should you post?
6. Should you be on all platforms?

With social media, I will say it time and time again. It is all about people! Scheduling posts and trying to use social media management tools to distribute content into the world through the various different platforms is a slippery slope because you are dealing with REAL people. I suggest learning and using each platform for the same reasons it’s user base does. Your job as a business owner is to create or curate content that wraps around the platform and speaks to the user.

Here are 7 tips for being successful in social media playing the LONG game:

1. Decide whether you are a DJ or Producer, meaning great dj’s will remix already made music and producer will create something from scratch. Do you create or curate?
2. Create a chart that summarizes each platform so you can repurpose your content based on each social network’s requirement.
3. Create a game plan if you have scheduled content in the event of a disaster
4. Pick two social platforms and make love to them in every way possible so you can get the full advantage of why they are unique and tailor your content to them
5. Figure out what your “why” is and what your “story” is?
6. HAVE FUN
7. Have self awareness

To read the full article in The Edmonton Journal, visit here. I would love to know your thoughts! Send me a message on Snapchat, Instagram or Twitter @RyanHoltz1 🙂

Ryan has a huge passion for what he does in his marketing strategies stimulating growth in any business him touches. He has a keen sense of what a company or person’s needs are, assesses the current path and lays out a new strategy that entails goals followed by a pragmatic approach resulting in a road map to success. Ryan’s skills are very dynamic and the way he will tailor them to a specific need is incredible, fueled by his passion is quite unique showing immediate results and exposure for yo…

Brenda Dubilowski

As a business partner, I’ve had the pleasure of working with Ryan in his role of Marketing Manager at Zender Ford. A true marketing professional, Ryan keeps his finger on the pulse of current technology and has used this experience to develop a well-rounded and customer focused marketing strategy at Zender Ford. He values the quality of the relationship with the end customer above all else, and it shows in his attention to detail and to the quality of every project delivery he’s engaged in.

Heather Hansen, Director of Marketing & Operations, Managed Services, PBS Systems

I wanted to take a moment to recommend the great work Ryan Holtz has done on an innovative initiative called Grove Tweet Up!! This out of the box idea was developed by Ryan to bring people together to collaborate on supporting local buisness. This was developed to interact on Twitter and start the conversation about the benefit and use pf powerful social media tools to drive and stimulate local business. Spruce Grove is an economic power centre of excellence for business retention and business …

Stuart Houston Mayor City of Spruce Grove

I have attended three of Ryan’s automotive marketing courses and I hope to have the opportunity to go to even more! It’s great to learn from someone who is knowledgeable about the newest marketing strategies and who delivers the information with such enthusiasm. Ryan teaches the content in a way that is easy for everyone to understand, and also shows how to apply the concepts within the dealership’s marketing strategy. My social marketing has improved exponentially since attending his courses an…

Mattie ElliottMarketing & Promotions ManagerLethbridge Dodge

Here is a man who never ceases to amaze me. The heart and enthusiasm he puts into everything he does is well over the top and I think that is why he shines. The more I interact with him the more highly I recommend him as a social media expert, a marketing genius and a connector of people. He has the right personality to click with just about anyone and is not afraid to put himself out there for anybody. If you can work with him I say do so, you will be a better person or business for it.

Don NaultSales ManagerPremier Garage Condos