Ep 13: Special Guest Mark Gatto & I Chat Influencer Marketing, Apparel Business, Grenfell Tower and Floyd Mayweather

IMG_3717 In this episode of The Ryan Holtz Show, I have special guest Mark Gatto, Owner and Founder of Neighburr Hats on the show to chat influencer marketing, apparel business, grenfell towers and Floyd Mayweather versus Conor McGregor.

I wanted to have Mark on the show as I originally connected with him on his Instagram as he reached out to me and asked if I would like one of his hats. He wanted my opinion and offered to ship me hats for my wife and son. As anyone would feel, I was very grateful and gave him a big shout out on my account. This is what we call “Influencer Marketing.” This is the type of marketing that see’s brands connect via social media with people who have a great following. Mark shed some insight as a smaller hat and apparel company as to why this type of strategy would work for him.

We also chatted about hardships and failures when it comes to starting your own business and what are some techniques and remedies you can use to get over the hurdle. We also chatted briefly about the grenfell tragedy in London. This tragedy has literally affected me so deeply ever since it happened and I just want to send all my love and prayers to those that were heavily impacted. In 2017, this should not happen in the modern day world.

This episode is packed with goodies so please reach out and let me know what you think! You can visit Mark and see all the beautiful hats here! As always, if you loved the episode, please rate it on iTunes, Google Play and Stitcher. You can hit me up here if you have a guest that would like to be on the show or if you have any suggestions!

Keynote Speaker, Ryan Holtz Speaks At Ecole Leduc Junior High School & Beaumont High School For Their Mental Health Day

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Mental health, bullying, leadership, entrepreneurship were all super important topics that I got to chat about as Keynote speaker for both Leduc Junior High School and Beaumont High School on their mental health days. I am super happy to see schools, organizations, universities and people in general start to talk about this and shine light on topics that are crucial to humanity. This subject resonated with me deeply as my childhood growing up was full of many obstacles and hardships. I truly came from humble beginnings and it enforced work ethic, resiliency and appreciation for the small things in life. In 2017, looking at our future community leaders, health professionals, politicians, emergency responders, entrepreneurs, innovators, pioneers and everything above, I truly get chills and excitement.

IMG_5103 Having coaches, goals and playing football was truly my saving grace after my mother passed when I was 13 years old and therefore totally understand what kind of impact this has on our young people who are trying to build their character at crucial moments in their life. I was and have been asked many times by schools, universities, organizations and companies to come in and give my talk on resiliency, leadership and entrepreneurship as I think it is a sobering experience of just what can happen when one person shares their story to many.

IMG_2197There are so many youth out there who have stories that literally cannot be comprehended by many that are extremely talented, but simply need to find their talent or “thing” that just makes them shine. Life moves at the speed of light and in many cases there are just simply not enough moments or people to help those along the way. Life is about being resilient! If you would like to inquire about having me speak at your event, school or company, please do so here.

Ep 12: Interview With Optometrist Dr. Danielle Gordon, United Airlines, Business Marketing Strategies, Life’s Challenges & Adversities

Podcast_RH2-Guest_DrDanielleGordon In this episode of The Ryan Holtz Show, I interview Optometrist, Wife, Mom, Community Leader and over all an amazing human, Dr. Danielle Gordon. Dr. Danielle Gordon is an optometrist and partner with My Optometrist Calgary. Where do I begin?! This podcast is literally almost two hours long and every minute is butter, baby. Trust me!

Initially I really wanted to have Dr. Danielle on my podcast because of the work I had seen her do on her company’s Instagram page. About 3 minutes into the podcast, my whole excitement changed because I instantly knew I was talking to an absolute marvel of a human. Normally, I do not want any of my episodes to run on or go past 90 minutes tops! In this case, it was a must, so all you people who have a short attention span, be patient and listen to this episode even if it takes you 10 cracks hahahaha. You will not be disappointed.

I do not want to transcribe everything we chatted about here in the show notes, that is what the podcast is for, so below is a bullet list of subjects and topics we covered at length:

* Being an introvert
* Being vulnerable
* Business partnerships
* Choosing a theme word about how she wants to live her life (This year it is “Play”)
* United airlines blunder example about “re-accomodating” patients
* Rectifying bad patient, client or customer experiences puts businesses in a challenging situation given the digital environment and instantaneousness that social media brings
* How to incorporate a staff social media policy for small, mid and large businesses
* Automotive personal branding and social media policies
* Never too late to go back to school
* Tips on how to stay consistent and motivated?
* How to stay inspired both personally and professionally?
* How medical professionals are putting a personal touch on patient care

As always’s thanks for your support and for listening. Please rate the podcast in iTunes, Google Play and Stitcher!

Ryan Holtz Invited To Speak in Edmonton On A Panel Hosted By Vancouver Based Fashion Power-House Retailer, Kit & Ace

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When: April 27 @7:30pm
Location: Timbre Cowork
RSVP: kaitlyn.dorazio@kitandace.com

Some amazing folks at Kit and Ace have invited me to speak on a moderated panel alongside some heavy hitting decadent Edmonton business & creative peeps! I will be talking about how I stay mindful, focused and some tricks I use to travel and be on the go with ease! I am looking forward to this event as it will be the perfect mix of fashion, marketing, business, soul and just great vibes! Will be a fun event! Cashmere baby!

Ep 11: Stop Marketing, Humanity is The Sales Pitch and Personal Reflection

IMG_3717 In this episode of The Ryan Holtz Show, I talk about why you should stop marketing and start loving people. I also talk about why humanity is the sales pitch. Many entrepreneurs in this 2017 business climate are feeling the pinch especially due to financial and slim margins. I chat about the mentality or self awareness that you could potentially use to allow you to feel less pressure to sell and more energy to create and cultivate great relationships. Humility is key and hard work is the door! As I ended off in this episode with one question: Why does your product or service deserve your customer’s time? BOOM!

Nobody Loves an Advertisement, They Love A Story #MarketingTips

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Nobody Loves an Advertisement, They Love A Story

I know, right?! People still seem to get taken back by this statement when I say it. I stand firmly behind it, the days of getting sold are coming to a very abrupt end. Inbound is making up a ton of the leads that are transpiring into the almighty sale. Think of it logically…..do you really wake up in the morning and confess your love for that first advertisement that appears in your Facebook news feed or that little mobile banner ad on your local weather app while you are on the toilet?! Hell NO! I know you do not. We are slowly trained to condition our brains to avoid the advertisements UNLESS we are choosing to make the decision to pursue the product on our own accord. Funny how that works, EH?

Now, let’s wake up again and start over, when you see that furry little kitty or puppy post on your Facebook, Twitter or Instagram feed, you tend to smile and even share that onto your almighty timeline…why, I wonder?! That is because it evoked some sort of emotion to make you feel compelled to relate with the piece of content or post. That little kitty or puppy automatically reminds you of your own pet, or a pet that you recently lost or a friend’s pet, it helps your mind automatically correlate to a certain feeling, time and emotion. This is what we call storytelling, the ability to articulate a thought, idea or opinion and convey the message through the proper context. Since we were young, all we did was read stories, so our minds are trained right off the hop to love and appreciate a great story that does not start with a pitch!

How does this relate to your business, whether that be an auto dealership, real estate brokerage or just your local cookie company? It relates because you have a product or service and simply want people to be interested enough to come in and try it out. The “sell” is really the story as to why they should come in and spend their hard cold cash on your product or service.

Things to consider when crafting your story as to why people should come in and check out your product:

1. Who would my product or service benefit? (No, not everybody, be more specific)
2. What need or desire does my product fulfill?
3. Who is a large segment of my buyers? (age, location, interest, etc.hbb)
4. Which platforms am I going to use to share my content? (Facebook, Twitter, Instagram, Snapchat etc.)
5. What is the proper context to syndicate my content? (If your customer is on Facebook, but you are pushing out on Instagram, then clearly, not good)

In 2017, contextual marketing is more and more relevant as the days of “spray and pray” marketing to the masses are coming to a close, it is all about personalization and even though it creates a crap load more work up front, the results on the back end will be very pleasing.

Let me know your thoughts! Do you love an ad?

Calgary & Edmonton Digital Automotive Marketing Workshop: “Put A Pulse Back In Your Customer Retention & Customer Loyalty Program Using The 2017 Version of A “CRM” (Facebook, Instagram, Search, Text Message)”

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Calgary | April 7
Edmonton | April 6

Put A Pulse Back In Your Customer Retention & Customer Loyalty Program Using The 2017 Version of A “CRM” (Facebook, Instagram, Search, Text Message)

After your customer took delivery of their vehicle or paid their vehicle servicing bill, it is with a high probability, they hopped back on Facebook. With Over 22 Million Canadians on Facebook, 17 Million Of Them Use It EVERYDAY and these numbers have probably grown! Not to mention, Snapchat, Instagram and the list keeps growing!

We will:

1. Learn to keep in touch with the customer rather than just showing them an AD
2. Learn how to use our current “CRM” data to transfer over to Facebook and Instagram to meet our customers (Review of Canadian Anti Spam Law)
3. Learn how to appropriately market and introduce offers to our service customers using social and digital
4. Contextually position our dealership’s message in front of the customer at the right moment
5. Utilize & explore how to maintain and keep clean data generated from our social media and digital efforts
6. PERSONALIZE the buying and servicing car buyer experience to create REMARKABLE and RE-MARKETABLE notions

This workshop is suited for customer loyalty, bdc, marketing and internet directors, dealer principals and service managers. You should have a intermediate to advanced understanding of digital automotive marketing.

Register here.

Ep 10: Special Guest Eric Cheng, Founder of YEG People And I Talk About Online Bullying, Social Media Marketing, Why Edmonton Is Amazing, YEG People And 3 Tips On Starting Your Own Business

IMG_3717EPISODE 10!! On this episode of The Ryan Holtz Show Podcast I have a very special guest by the name of Eric Cheng. Eric is the founder of YEG People, a highly curated group of Edmontonians whom are doing different and innovative things in YEG through business and art. We talk about online bullying, social media marketing and why he wanted to start YEG People. This episode is jam packed as we seemed to talk about so much pertaining to how digital has really changed the way us humans interact and furthermore how we go about our daily lives.

Feel free to reach out and check what YEG People is all about here. You can also reach out to Eric on Instagram @yegpeople and check out all the cool and amazing Edmontonians!

Ep 09: Grandma Would Want Me To Button Up, Oscars Blunder And Contextual Marketing

img_3717 In this episode of The Ryan Holtz Show, I talk about how Grandma would want me to button up, The Oscar’s Lala land and moonlight blunder and contextual marketing. Mahershala Ali in this speech talks about the acting advice that his acting coaches gave was that acting was never about the actor but rather the character. Mahershala said that he gives humility and service into his craft. Enjoy the podcast and let me know what you think!

Ep 08: Nice Feet, Event Marketing And Nobody Likes An Advertisement! Inbound Marketing Is The Start of The Trust Cycle

img_3717 In this episode of The Ryan Holtz Show, I talk about nice feet and how that could be a way to gage someone’s character. I also give three tips to use social media and digital marketing to increase “foot” traffic to your next event. I would love to know what you think and if feet are really that important what they do actually say about a person. I also chat about how nobody likes an advertisement and the trick to great marketing is inbound and position your product or brand to be in front of the client or customer when they are in the market for your product or service.