Nobody Loves an Advertisement, They Love A Story #MarketingTips

trvs_fb-ad3

Nobody Loves an Advertisement, They Love A Story

I know, right?! People still seem to get taken back by this statement when I say it. I stand firmly behind it, the days of getting sold are coming to a very abrupt end. Inbound is making up a ton of the leads that are transpiring into the almighty sale. Think of it logically…..do you really wake up in the morning and confess your love for that first advertisement that appears in your Facebook news feed or that little mobile banner ad on your local weather app while you are on the toilet?! Hell NO! I know you do not. We are slowly trained to condition our brains to avoid the advertisements UNLESS we are choosing to make the decision to pursue the product on our own accord. Funny how that works, EH?

Now, let’s wake up again and start over, when you see that furry little kitty or puppy post on your Facebook, Twitter or Instagram feed, you tend to smile and even share that onto your almighty timeline…why, I wonder?! That is because it evoked some sort of emotion to make you feel compelled to relate with the piece of content or post. That little kitty or puppy automatically reminds you of your own pet, or a pet that you recently lost or a friend’s pet, it helps your mind automatically correlate to a certain feeling, time and emotion. This is what we call storytelling, the ability to articulate a thought, idea or opinion and convey the message through the proper context. Since we were young, all we did was read stories, so our minds are trained right off the hop to love and appreciate a great story that does not start with a pitch!

How does this relate to your business, whether that be an auto dealership, real estate brokerage or just your local cookie company? It relates because you have a product or service and simply want people to be interested enough to come in and try it out. The “sell” is really the story as to why they should come in and spend their hard cold cash on your product or service.

Things to consider when crafting your story as to why people should come in and check out your product:

1. Who would my product or service benefit? (No, not everybody, be more specific)
2. What need or desire does my product fulfill?
3. Who is a large segment of my buyers? (age, location, interest, etc.hbb)
4. Which platforms am I going to use to share my content? (Facebook, Twitter, Instagram, Snapchat etc.)
5. What is the proper context to syndicate my content? (If your customer is on Facebook, but you are pushing out on Instagram, then clearly, not good)

In 2017, contextual marketing is more and more relevant as the days of “spray and pray” marketing to the masses are coming to a close, it is all about personalization and even though it creates a crap load more work up front, the results on the back end will be very pleasing.

Let me know your thoughts! Do you love an ad?

Ep 08: Nice Feet, Event Marketing And Nobody Likes An Advertisement! Inbound Marketing Is The Start of The Trust Cycle

img_3717 In this episode of The Ryan Holtz Show, I talk about nice feet and how that could be a way to gage someone’s character. I also give three tips to use social media and digital marketing to increase “foot” traffic to your next event. I would love to know what you think and if feet are really that important what they do actually say about a person. I also chat about how nobody likes an advertisement and the trick to great marketing is inbound and position your product or brand to be in front of the client or customer when they are in the market for your product or service.

[VIDEO] Being Great or Acting Great? If you are in business, then you must be bold. People will treat you as you act. Life of an Entrepreneur. Refer to “Chris Eubanks London Real” interview on YouTube

Being great or acting great? Is there a difference and more importantly, does it matter? If we truly believe that perception is reality, then being and acting great could very well lead us to the same result. I recently watched an interview on London Real with Chris Eubanks who is an amazing boxer in Britain and a true class act. Chris’s mild manners and bespoke attitude are a huge contrast from volatility and ferociousness in the ring. In a way, it kind of makes sense. The interview in this interview kept reading articles and statements about how people thought he was “great”. You could tell that Chris was almost uncomfortable with this notion and repeatedly said that he was not great, but simply acted great. He said that is he acted great, then people would think he was great and if that happened then he actually was great.

As entrepreneurs, creative, marketers and business owners, it can often be isolating as you do not get the “water cooler” talk that often comes with the situation of being employed for someone else or simply an employee. As a result, we have to pull inspiration from different resources and outlets often leaving us in a state of be wilderness and maybe a tad of humor and weirdness. After all, as business owners, we really are weird and that is okay. It is why we are entrepreneurs, in most cases, we make terrible employees and that is a statement all to itself.

You might be asking, what or how does watching an interview on a professional great boxer help with running a business or succeed in capturing your online customer’s attention in the digital marketing world? I am happy that you asked. Truth is as a business owner, you are running into several situations which are dark and completely foreign. If you are a business owner that is striving for innovation in their particular industry, whether it be automotive or real estate, then you literally might be cutting and forming new territory and that is a challenge all to itself. When moments seem tough and uncontrollable, we all must ask our self and remind our self why wen entered into this particular genre of life, entrepreneurship. Anyone who has ventured out knows that there is much sacrifice that comes with this sort of lifestyle. An example is I am sitting on an airplane right this minute to complete a digital marketing campaign for the Toronto Fall RV Show while my wife is 16 days from giving birth to our first child. The ying and the yang is in true effect. I get many privileges and flexibilities with being my own boss, but I also have to sacrifice to stay in the game and strive. Are you great? Or do you act great? In regards to myself, I do not have an answer, but I do know that I want to act great and bea leader in all categories of my life. Business is great, family is everything though.

Drop me a comment and tell me what video or article that you pull inspiration from to keep aspiring to your goals.

Facebook Live Ups The Anti With Two Person Interview Style Broadcasts and Waiting Rooms!

IMG_1624 Wow! Facebook Live is pushing hard to disrupt Periscope and main stream television and news cable networks! Since launching their video live streaming service, they have had great success being featured in several hot button news stories along with their existing user base gobbling up the new feature!

In an effort to dominate the online social media space, both personally and professionally, Facebook has been impressive as they have diversified their product offering and really utilized their 1 billion plus users.

Some of the ways businesses are making use of Facebook Live are:

1. Behind the scenes sneak peeks
2. Customer Q & A mixed with frequently asked questions
3. Product reviews
4. How to segments
5. Employee spotlights

With instant access to people’s lives and everyday experiences, Facebook Live has taken full advantage of people’s desire to see through their friends eyes or smartphone camera! Offering live maps to see all the live broadcasts from around the world literally grants people an un-edited and raw unique experience.

I think this new update by Facebook just solidifies where we are headed. Everyone who has a smart phone literally is their own media.

What do you think about the new update?

Come drop me a line here.

Content Marketing By Inspiring Emotion In The End Consumer

20140305-213744.jpg

From early on as children us adults loved to hear stories. In fact, if we can remember when our teachers would try to give a lecture, they would often try to evoke emotion by telling us a story. We are all very visual and can appreciate a well spoken or written story.

In many of my speeches or digital marketing workshops, I often use the statement: “In marketing, we either make people laugh or cry, if we do neither, then what was the point?!” The reason I say this, is because in todays modern world with web 2.0 and technology, it is so loud, the only thing we will remember and make us care is if some sort of emotion was felt.

Whether you are a auto dealership or a realtor or small to mid sized business looking to implement strategy into your marketing, ask yourself this question: “Who as a human being is my customer?” Once you figure that out, then focus on a campaign that will have messaging that speaks to them.

Content marketing is one of my favourite types of marketing because it is subliminal and provides value to the customer or client. Most business owners simply want to go the quick route and do the “ask” when in fact all that will do to their customer is push them away, because all they get is asked.

Content marketing provides a resource to the customer and makes them care about you and your business because you have shown care to them.

Example:
A auto dealership here in Edmonton or Calgary decides to create a quick little YouTube video about tires and the advantages/disadvantages between winter and all season tires. Now for someone like me who is by no means a tire expert. A quick piece of micro content like this would be of huge value to me. Here is the ugly truth for all you auto dealers, realtors and business owners, it takes work, but by executing content marketing, in the long run will pay off.

Here is some tips for content marketing:

-figure out who your customer is
-pay attention to frequently asked questions
-ask yourself what kinds of useful resources you have found as a customer
-determine a creative and fun way to deliver the content

As always, do not over think “how” or “what” and just get some content created and send it out!

If you have any questions or comments please drop them below or get in touch with me and we can have a chat :)